True Customer Engagement: the Leap Beyond User Experience


For social media architects and community designers, this confusion has a somewhat different tilt. Some community advocates, eschew any notion of subscription fees or meeting any business objectives, equating community with altruistic values.

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Community managers?

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business.

Community Manager Appreciation Day: 5 Must-Reads


Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Promote white papers / eBooks / reports for lead generation.

ROI 216

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.

3 Differences Between B2C and B2B Social Media Marketing


Generally speaking, these companies were almost exclusively B2C. Even to this day B2B companies are still skeptical of the benefits of social media for their business. Content is no longer just written words such as white papers, blog posts etc. Updated in April, 2019.

B2B 119

How To Create A Know-It-All Company - - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. That gave us fertile ground to kick off the community. WHITE PAPERS.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning

How to Be a Storyteller

Convince & Convert

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time.

How To 169

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

You downloaded that community management strategy that I did for a client two years ago and you’re now using it with your team in a totally different environment with a totally different culture?

Team 104

How to Get Heard in a Noisy World

Convince & Convert

Drop the Stunts True story: I knew a business owner who really wanted to land a deal with a specific enterprise company. This is why the standard ploy of offering a gated ebook or white paper in exchange for data just doesn’t work anymore.

How To 164

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | Community

Buzz Marketing for Technology

White Papers. t always found a lot of success, particularly for companies where Outlook isnâ??t Friday, June 27, 2008. Research Centers. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion. Services. Cisco Security Watch.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

Why You Should Tweet During a Crisis

Dave Fleet

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Cost 393

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. How to Get Your Social Marketing Budget Approved (white paper).

Skills 170

Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. Good morning!

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Is Social CRM the key to growing membership?


We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! It’s about developing community management and outreach skills in our staff.

Top 9 LinkedIn Social Media Marketing Groups


It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Provides free white papers and reports to keep you up to date on industry trends and best practices.

Groups 205

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa.

What is the Value of a Tweet or Facebook Fan?

Laurel Papworth

White Paper: Value of a Facebook Fan - An Empirical Review. Still, it's interesting to see where companies are going with this, and how Facebook Likes (Fans) and Shares, and Twitter Followers and Tweets are being valued. What is the value of a Facebook Like?

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics.

Understanding Social Media ROI Cycle


According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube.

ROI 254

#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

Don’t just push out the first article/course/white paper you think of. Instead, put in the work to make sure it’s something that will push your company/client/brand forward and also be relevant to your audience(s).

Module 214

Social CRM Use Case 2: Socializing educational content for member retention


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Tools – AMS, community platform, webinar platform.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

Building Content That Attracts Customers and Clients

Akamai Marketing

Consider companies who are creating inforgraphics. They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community. When your building content, you’ve got to remember not to be blinded by the demographics. Sort of.

How to Keep the Creative Content Spark Alive

Convince & Convert

We are required to bring original perspectives to the table—not the kind that stop at one or two clever tweets, but perspectives which can be fleshed out into lengthy blog posts, e-books, and white papers. Content creation is a fun, but challenging job.

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. In 2015, B2B company The Digital Marketer posted more than 4,500 ads on Facebook.

B2B 152

BYOA for Newbies


On the flip side, it can be hard for the company IT team to manage the security on these apps, reports A number of companies like Blackberry have stepped in to manage these concerns. Guest post for the SocialFish by Dean Cope.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 210

How to Fill Up Your Social Media Calendar [Strategy + Template]

Rebekah Radice

Ready to build a strong and loyal social media community? You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. White papers. Case studies are articles that show the reader how your company solves problems. White Papers.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

They optimize their LinkedIn company profiles. Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

How to Improve Your News Feed Ranking on Facebook


This is great news for companies, as it goes to show that their efforts on Facebook are not wasted! Keeping this statistic in mind, it is imperative that companies should put most of their effort into optimizing their news feed posts, in order to reach the greatest amount users. Tweet.

Feed 246

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Company-centric content. This is a guest post by Brad Shorr.

Brands 221

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Letting companies target status updates. So, Evan is the Head of Community at

How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. These stories are usually about someone else, like a customer, politician, or a member of the community.

The State of the Internet Marketing World [Statistics]


Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. According to the model below (presented in HubSpot’s marketing stats white paper ), Facebook drives the conversions for B2C.

How to engage customers on social with brand storytelling

Sprout Social

Your story is how your company will be remembered by customers. It can be a challenge, though, to figure out the best way to translate the brand story you’re familiar with inside your company to social media. Another 24% said building a community of followers is a top social media marketing challenge. Another example of a B2B company that is producing great resources is customer identity company Signal. Use content from your community.