Mindjumpers

SEPTEMBER 9, 2011

For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! Social Marketing Insights from Leading Social Experts.

Marketing 264

Marketing Social Media Tools Activities 264

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Mindjumpers

NOVEMBER 3, 2011

Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better?

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. 25% plan to add social media management tools to their social marketing arsenal in 2012.

Survey 250

Survey Report Social Media ROI 250

Writtent Blog

DECEMBER 29, 2023

If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs. If you’re creating articles, white papers, videos, case studies, and other content in addition to blogging, your editorial calendar is full.

Project 98

Project Hubspot Case Study Cost 98

ProBlogger

MAY 10, 2012

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

How To 39

How To Tips Products List 39

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple.

Content 163

Content Training Marketing Industry 163

Writtent Blog

DECEMBER 18, 2023

Like other aspects of your content marketing, case histories seem overwhelming. Beyond these steps of how to write a case study, keep in mind that most case studies range from 500 to 1000 words, giving them the credibility of a white paper and the speed of a blog post. Why did you choose our firm over our competitors?

Case Study 98

Case Study Study Questions Tips 98

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Mindjumpers

AUGUST 24, 2011

Mike is the VP Marketing, at the Boston based company Awareness Inc. one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities. He is very focused on how social media can create value for companies. So what is Social Marketing IQ?

Social Media 178

Social Media Case Study Marketing Conference 178

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. These are stories all about your employees and the unique insights they bring to the market.

Strategy 145

Strategy Social Media Marketing Consultant 145

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1. Digital Marketing: Social Media, Search, Mobile & More. Learn more ].

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Groups Groups LinkedIn Social Media 100

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Sprout Social

JANUARY 13, 2021

Some companies only need a general idea of where their new customers come from while others need detailed results. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. What is attribution modeling?

Social Media 97

Social Media Marketing Newsletter URL 97

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take ….

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Compliance.

Company 122

Company How To Case Study Mobile 122

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Not a place for me to “sell.”

SEO 100

SEO B2B Consultant News 100

Small Business Mavericks

JANUARY 30, 2015

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. The hero of the story is not your company , but your client. Small Business Internet Marketing case studies case study guidelines credibility story marketing'

Case Study 70

Case Study Study Guidelines Marketing 70

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Despite this negative online experience where I was unable to find a statistic, I learned something new about content marketing: the value of well-cited data online.

Statistics 132

Statistics Content Hubspot Marketing 132

Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.

Collaboration 100

Collaboration Report Company Social Media 100

Ignite Social Media

OCTOBER 1, 2018

So, which companies are in this space, and how are they executing chatbots successfully? Last year, the marketing software platform acquired Motion.ai Software company Marketo is another site that makes good use of a Chatbot to generate leads and keep visitors engaged. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Target marketing messages better–reach the right people at the right times–in order to maximize responses to important calls to action.

Social CRM 213

Social CRM Skills Project Process 213

Mindjumpers

APRIL 14, 2011

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The majority of companies are confident that they are measuring social media impact, yet they still feel there is work to be done. - The Corporate Social Media Summit 2011.

Social Media 215

Social Media Conference Report Upcoming 215

Bill Hartzer

MARCH 5, 2013

You have even tried just about every internet marketing “fad” that seem to pop up over and over again. The more influential you are online, the more companies will want to talk to you. Right now, for a very limited time, I’m making this white paper available for anyone who wants to download it (in PDF format).

Influencer 146

Influencer Social Media Domain Name Klout 146

Writtent Blog

OCTOBER 24, 2013

When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel—also sometimes known as a sales funnel—there’s a good chance you’re losing many of your potential buyers. Anatomy of the Marketing Funnel. White papers.

Content 68

Content Discount eBook FAQ 68

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151

Marketing Case Study Smart Phone SMS 151

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Beyond customers, you can keep track of social interactions with contacts such as company partners.

Team 110

Team B2B Platform Analytics 110

Firebelly

AUGUST 28, 2012

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. What this means is that companies and individuals who were doing it the right way all along were able to fill the vacuum left by the Google Panda victims being flushed down the crapper where it belonged. Thank you very much.

Creative Commons 184

Creative Commons Flickr Google SEO 184

Pam Moore

JANUARY 4, 2017

Business and marketing leaders aren’t much different. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

Social Media 167

Social Media Social Networking Training Instagram 167

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Related posts: How important is real-time data?

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Process Analysis Compete Data 205