Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

Activities 143

Activities Social Media Mobile Geotagging 143

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Idaconcpts

JUNE 4, 2014

Because you want your website to scale easily to tablets and other mobile devices. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update. Website Design. You know this.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Twist Image

NOVEMBER 21, 2014

Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The frustration of brands having to revisit their various platforms (Web, mobile, apps, etc.)

Marketing 98

Marketing Apple Mobile Advertising 98

Hootsuite

MAY 31, 2023

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. What are some creative ways our company can better showcase our products on social media? Repurposing content Looking to turn a white paper into an Instagram post?

Social Media 140

Social Media HootSuite How To URL 140

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. It’s not what you almost certainly think.). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Online Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Make Mobile Your Top Channel Strategy. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Get Emerging Tech via: Mobile. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Sponsored White Papers, Webcasts, and Downloads. The Mobile Gadgeteer. in Downloads. in Reviews.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Mindjumpers

JANUARY 23, 2012

Further, companies can make use of this information for making their strategies, when operating in different parts of world. Get ready for social on the go: Mobility and location data are starting to play a bigger role in how people use social tools. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 234

Social Media Patterns Statistics Report 234

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Post this on Diigo.

B2B 102

B2B How To Technorati Case Study 102

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. So how are companies doing it wrong?

Social Media 162

Social Media Study Statistics Aggregator 162

Hootsuite

SEPTEMBER 16, 2022

JennyBot was available on Slush’s website and mobile app. As a result, the company counts 17,000 employees globally, with stores in over 40 countries. Alegria expanded the Acquire license to be company-wide. Source: Acquire White Paper. Slush’s customer service automation. Source: ATTITUDE.

Examples 96

Examples FAQ Insurance Retail 96

Mindjumpers

DECEMBER 14, 2011

These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Twist Image

APRIL 12, 2012

Is it the toilet paper company's fault that other brands, products and services have all come to the same realization that they need to capture your attention - if but for a brief moment in time - to inform you that they exist? Do you need a mobile app for that? mobile app. Do you need a Facebook page for this?

Content 111

Content Vimeo Apple Curation 111

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Authentication 138

Authentication Nielsen How To Case Study 138

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Mobile Messaging 2.0. Mobile Phones. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Bare Feet Studios

JANUARY 25, 2011

There is no “one size fits all&# solution, however by examining the possibilities, combined with your own market knowledge and company culture, you can put things into focus. Mobile Interactivity and Smart Phone Apps. How are you managing mobile communication and customer support? Have you upgraded your phone recently?

Social Media 52

Social Media Smart Phone Trends Policies 52

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Analytics 20

Analytics B2B Data Project 20

Buzz Marketing for Technology

JUNE 27, 2008

Wireless & Mobile. White Papers. t always found a lot of success, particularly for companies where Outlook isnâ??t Patch Management. Applications. Collaboration. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Virtualization. Small Business Networking. Collaboration.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Jeff Esposito

APRIL 17, 2012

Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories. Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Laurel Papworth

MAY 8, 2010

Radar was born a short time later, and focused on delivering a real-time, mobile stream of pictures and conversation shared by you and your friends on any phone… long before the iPhone made this a far easier experience to develop. White Paper: Social Networking Primed To Go Mobile (0). Obvious stuff. Related posts.

Sites 81

Sites Social Media Social Networking Mobile 81

Laurel Papworth

MAY 14, 2010

By the way, only a totally evil company would ask the public for their ideas and then not even read them. White Paper: Social Networking Primed To Go Mobile (0). People like to feel consulted, as if they are working together to solve a catastrophe facing the world. BP aren’t that evil… are they?

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Webbiquity SMM

SEPTEMBER 4, 2012

First, five reasons B2B companies are a better fit for social media marketing than their B2 counterparts: • Clear understanding of customers (“B2B marketers go far past demographic data”). “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

MARCH 4, 2016

Thanks to technological advances such as the widespread adoption of mobile internet access, the average human now has a shorter attention span than a goldfish , which makes visual content even more essential for capturing people’s attention. Go through your old blog posts , presentations, and white papers. Repurpose Old Content.

Marketing 60

Marketing Statistics Directory Data 60

SalesChoice

JANUARY 12, 2017

In other words, 70% of B2B Sales professional time is spent in administrative overhead, (responding to emails, in putting data into administrative systems, contact management, customer relationship systems, billing and inventory management systems, internal meetings, answering /returning mobile calls, responding to text messages, etc.).

B2B 22

B2B Analytics Data Patterns 22

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Generate four possible titles and descriptions for an Instagram post about our company’s brand values, those are [INSERT VALUES]. Write a script for an explainer video about our company’s products and services.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

The Realtime Report

DECEMBER 28, 2021

That is why to convince them to do so, marketers would offer something of value to them, such as a voucher, a white paper, a free ebook, or an infographic. Also, statistics show that companies with 30 or more landing pages can get seven times more leads than those with fewer than 10. Optimize For Mobile.

Tips 91

Tips Mobile Conversation Campaign 91

Writtent Blog

DECEMBER 18, 2023

Many of them help you create micro-content, or smaller bits of content that can compete on the same level as the content put out by bigger companies. Every year, more and more consumers access your content on their mobile devices. Is your website easy for your mobile visitors to read, navigate, and share? Hot trends 6.

Tips 98

Tips Content Press Release Marketing 98

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Marc Prensky coined this term in 2001, in a paper titled, â??Digital Few companies are prepared to deal with these issues in any comprehensive way.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. LinkedIn company page monitoring. Pricing plans tooled .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159