Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team.

Authentication 137

Authentication Nielsen How To Case Study 137

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Now you have to maintain the momentum and manage your brand reputation.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions. from the IT-University of Copenhagen.

Nielsen 258

Nielsen Project Badge Disqus 258

Convince & Convert

SEPTEMBER 27, 2013

The Tampa Bay Lightning is a sports team that really utilized social to turn its brand around. When Jeff Vinik bought the team in 2010 , he needed to make some major changes. Much of the time, the spectators are displaced fans of other teams who are either on vacation or having relocated to Tampa Bay. Tap into Their Passion.

Brands 127

Brands Sports How To MySpace 127

Mindjumpers

JUNE 26, 2010

The IRCT Through the last 8 months we at Mindjumpers have been working closely together with a very dedicated team of people at the NGO, International Rehabilitation Council for Torture Victims.The IRCT is a global organisation that is the umbrella for more than 140 independent torture rehabilitation organisations in more than 70 countries.

NGO 262

NGO Nielsen Tumblr Disqus 262

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. We respond so much better to a person than a nameless marketing team.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. The team also keeps a close on on Reddit for the latest memes and trends.

Industry 74

Industry Meme Survey Authentication 74

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. You can’t put out a request for help from an internal team and everyone misses the tweet or posting. You are a hero.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Content Marketing audience b2b marketing cisco community management content marketing fun human humor kapost marketo Sprint'

Conversation 167

Conversation B2B Marketing GPS 167

Convince & Convert

NOVEMBER 20, 2015

It’s annoying for anyone that runs a blog, including the team here at Convince & Convert. The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians. ” I understand the frustration.

Twitter 60

Twitter Nielsen API Patterns 60

Waxing UnLyrical

DECEMBER 14, 2016

You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy. Source: Nielsen Global Trust in Advertising Survey. If social media is part of your PR plan, involving employees can earn you serious benefits.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Look to influencers within your community.

Discount 41

Discount UGC How To Apparel 41

Stay N' Alive

SEPTEMBER 3, 2013

The sad thing is many of these former print and former video news orgs don''t realize they are now in competition with each other (much due to the fact that Nielsen ratings still exist and ad revenue is still going towards different sources like TV, but that won''t last for long). This is all just the beginning though.

News 97

News Facebook Compete Nielsen 97

Convince & Convert

NOVEMBER 15, 2013

Erich’s team is a conglomeration of in-house talent and agency support. For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% via NissanUSA Facebook. via MediaPost.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

Influencer 60

Influencer Brands Marketing Authentication 60

Webbiquity SMM

FEBRUARY 28, 2011

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Honigman – Social Media Manager at Sears Holdings Corporation.

List 155

List Twitter Brands Microsoft 155

Buzz Marketing for Technology

JUNE 27, 2008

Many educators in successful schools are involved in their schools professional learning community and perhaps they even collaborate with other schools in the district, city, state, country or beyond, but Innovative Educators also have personal learning networks (PLNs) enabling them to connect with other learners around the globe.

Education 279

Education Ustream Microsoft Wiki 279

Diva Marketing Blog

MAY 9, 2016

This day and age, most brands get it and have built out robust social media teams of their own. We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

This day and age, most brands get it and have built out robust social media teams of their own. We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. That’s when we launched Everywhere Society – which is a community of influencers who work with our agency and opt in for brand campaigns.

Influencer 40

Influencer Marketing Fashion Campaign 40

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. CPL CPA CPC ROAS. Post-Purchase: Customer Care. Engagements Engagement Rate CPE.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. But I think they should.

Travel 75

Travel Hosting Social Media Influencer 75

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. If your demographic is senior citizens getting ready for retirement, teaming up with the latest teenage YouTube star might not be the best fit. Number of users or customers. Awards and recognition.

Conversation 111

Conversation How To Review Influencer 111

Diva Marketing Blog

FEBRUARY 22, 2009

The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward. This was really explosive.

Research 40

Research Social Media Nielsen Microsoft 40

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. But I think they should.

Travel 40

Travel Hosting Social Media Influencer 40

Keyhole.co

AUGUST 10, 2023

This is why you shouldn’t hide under professionalism and be a faceless entity—you’re a team of real, hardworking individuals, and it’s okay to show that! This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This is why you shouldn’t hide under professionalism and be a faceless entity—you’re a team of real, hardworking individuals, and it’s okay to show that! This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. This fosters community and interaction within your network.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Your sales team can be your best employee advocates. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Socialmedia.biz

SEPTEMBER 29, 2018

As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. In this post, they give their audience a snippet of the problems they’re aiming to solve by integrating with Microsoft Teams. Here’s how you can get started: Put the customer first.

Startup 109

Startup Social Media How To Nielsen 109

Rebekah Radice

NOVEMBER 24, 2017

This is particularly helpful if you have a team. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Don’t’ step on someone else’s’ toes by responding brindley. Instead, review the history before you reach out. Gather Feedback.

Hashtag 138

Hashtag Influencer Trends Industry 138

Convince & Convert

APRIL 14, 2015

You use a workflow to manage your team and guest authors. Here’s exactly how you—and your team—will be super successful with an agile blog planning process. So here’s exactly how you can optimize your blog planning process in 10 simple steps: Get Your Team On The Same Page 1. Community manager. No higher ups.

Process 60

Process How To Team Publishing 60

Rebekah Radice

NOVEMBER 24, 2017

This is particularly helpful if you have a team. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. Don’t’ step on someone else’s’ toes by responding brindley. Instead, review the history before you reach out. Gather Feedback.

Hashtag 60

Hashtag Influencer Trends Industry 60

Buffer Social

JUNE 12, 2016

The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. Meformers — Users who post social media updates mostly relating to themselves.

Twitter 81

Twitter Strategy Instagram Facebook 81

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • We have keyword searches that trigger email notifications to selected people on the social media teams or within the organization who need to be aware of what is happening in connected channels. Third – how will you be handling the monitoring? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Buffer Social

OCTOBER 4, 2016

Use your brand tone and voice to help you connect with your community. ” Here are some common goals that brands, teams, and individuals tend to choose for their Instagram presence: Showcase your products or services. Build your community. Responding to comments is a great way to build a strong community on Instagram.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Hootsuite

OCTOBER 15, 2020

After the inaccessible introduction of voice Tweets, Twitter established two accessibility teams and plans to roll out automated captions by early 2021. Community captions , which allowed accounts to crowdsource captions and translations, has been discontinued. Nielsen Norman Group has helpful guidelines for visualizing links.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). On the Daily Muse profile of Mashable, a member of their team – Brian – has the following job description: “He keeps Mashable on top of everything viral. Gawker editor A.J

Sites 96

Sites Industry Blogger News 96