article thumbnail

Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. With over 5.4

article thumbnail

How Team Sprout Uses Message Tagging for Product Development

Sprout Social

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. We then filter these messages using our Tag Report and present findings to the appropriate teams. Social is where these ideals intersect.

Team 65
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Digital Agency of the Future [Report]

Mindjumpers

The team at Skyword has interviewed top digital agencies asking them about how agencies are adapting to media convergence and the evolution of search and social media. Advertising Brands Content Marketing Report Research/Study The Social Newsroom 2013 content marketing digital agency Jonas Klit Nielsen Operations real-time Skyword'

Report 244
article thumbnail

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

’s SecondSync; teams from both will join Twitter’s London office (WSJ). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s Any social media updates that we missed?

News 176
article thumbnail

3 Reasons to Consider Running Ads on Snapchat

Ignite Social Media

Below our team has outlined 3 reasons your business should consider Snapchat ads as part of your social media marketing mix. Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. Year-Over-Year (YoY) Growth.

Nielsen 161
article thumbnail

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Your PR team was aware of most of these as it often had a hand in generating those placements. Andy Beal and his team have built a nice tool that’s garnered favorable reviews from TechCrunch and other prominent tech sites. Nielsen BuzzMetrics. A simple tool like Google Alerts would pick up most stray citations. Tweet This!

SM2 202
article thumbnail

Social media management costs for businesses in 2022

Sprout Social

For example, at Sprout, our content and social management is driven by our internal team members, but we contract content creation, too. Some brands use agencies to complement their in-house social teams, while others use them to outsource all their social media management tactics. Social Media Manager freelance rate: $14-35 per hour.