Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO timed these posts with the much-awaited movie release, thus drawing more out of this collab thanks to the trending topic. LEGO’s social media strategy is two-pronged here.
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