The Realtime Report

DECEMBER 31, 2013

Peanut app with video greetings; Pizza Hut’s #LastMinuteLovers Twitter giveaway; Epson’s funny Remote Romeo contest; Puff’s ‘virtual kisses’ for charity and #MacysGoesRed on Facebook and Pinterest to help fight heart disease in women. What were your favorite social media campaigns in 2013?

Campaign 168

Campaign Social Media Case Study Study 168

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. In a series about the socially-connected brand, Digiday concludes with a story on the maturation of the role of social media manager.

Social Media 162

Social Media Flipboard Journal comScore 162

Twist Image

JUNE 28, 2016

There's often talk that it's hard to make money with mobile apps. Maybe more brands need to make an app like Starbucks. billion loaded onto Starbucks cards and the Starbucks mobile app as of the first quarter of 2016. Snapchat is starting a digital magazine called Real Life that will cover the world of technology.

Mobile 40

Mobile Banking Instagram Google 40

Mindjumpers

JUNE 27, 2012

Tweet Last month, I asked the question: “ Should brands give up on QR codes ” ? Now, a new and maybe even more engaging alternative has arrived, which might replace the QR codes and allow for brands to interact with their users in unique ways: Blippar. Mobile augmented reality for consumer engagement. Read the blog post here.

Engagement 257

Engagement Mobile Buy Team 257

Sherrilynne Starkie

JUNE 22, 2013

He then collaborated with a magazine to create a data map of his life. “In And, Street Bump is a mobile application that lets people improve their own neighbourhoods. Then, the user could use Facebook to find out this woman’s interests, where she went to school and who her friends are. Facebook’s little secret.

Data 327

Data Foursquare Conference Wikipedia 327

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199

comScore Smart Phone SMS Advertising 199

Twist Image

AUGUST 8, 2014

There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of the overall Facebook experience - and into one of its own - an isolated application (see here: Mashable - Facebook Confirms: the Messenger App Split Has Started ).

Privacy 96

Privacy Applications Mobile Journal 96

Twist Image

JANUARY 31, 2014

It is an ongoing space where people come together to think differently about how brands can better connect with consumers. Brands struggle to understand digital marketing. In a world where pictures can be sent via mobile and then destroyed so that no trail ever exists, I still believe in words. Twenty years is a long time.

Blogroll 103

Blogroll RSS iPhone Software 103

Mindjumpers

JUNE 25, 2012

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food.

Film 168

Film Small Business Curation Mobile 168

Twist Image

MARCH 16, 2017

Has 88% of total advertising revenue coming from mobile. If any traditional newspaper, radio station, magazine or TV station had numbers like this, we would never read articles about the death of TV, radio, print, etc. Facebook continues to soar. We see multiple forms of successful brands across B2B and B2C. instagram.

Twitter 59

Twitter Journal Applications Advertising 59

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Why does your brand need a content studio?

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Globally, Facebook users will go from 42.6%

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Twist Image

MARCH 7, 2017

If I want to check email, the phone, text messages, Facebook updates, etc. I don't think I do it more/less than the average bear, but because so much more of my life is operated through the iPhone (note taking, banking, travel, reading books, magazine articles, shopping, etc.), mobile phone. mobile phone. alone together.

iPhone 61

iPhone Banking Travel Notification 61

Hootsuite

MARCH 23, 2022

Snapchat Insights is currently only offered to influencers and brands who are verified or have a following of over 1,000 users. This is mainly used for brands or businesses with an Ads Manager Account and a Business Account on Snapchat. They could end up being some of your biggest brand promoters. Let’s get to it! And that’s it!

Analytics 144

Analytics Tools How To Metrics 144

Convince & Convert

MARCH 15, 2013

Jake agrees, explaining that each and every market the brand is in seems to be defined by very passionate users. This has helped the Garmin brand become an educational powerhouse across communities and industries. Jeff’s Social Media Stat of the Week is not your traditional Facebook or Pinterest announcement. HolySocial!

Communities 140

Communities GPS How To Social Media Management 140

Twist Image

APRIL 12, 2012

Should brands act more like publishers? We're asking a lot of brands. We're telling brands to create content. We're telling brands to make videos (post them on YouTube and Vimeo and they don't have to be only sixty seconds long!) and we're telling brands to start their own radio shows (Podcasting! and blog often).

Content 111

Content Vimeo Apple Curation 111

Twist Image

JUNE 12, 2012

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" I mean it in a, "where do people go to connect with your brand?" I was flipping through an in-flight magazine yesterday and noticed a two-page spread for a diaper company. Why is it less-branded?

MySpace 105

MySpace Social Graph Mobile YouTube 105

Twist Image

JANUARY 21, 2012

in 2012) came the news that "this year, US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 The other interesting factor will be how Facebook expands and develops its marketing and advertising opportunities. brand narrative. mobile development. advertising.

Real Estate 91

Real Estate Apple Advertising Report 91

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Share this on Facebook. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit.

List 155

List Twitter Brands Microsoft 155

Twist Image

MAY 29, 2014

Ones that aren''t solely focused on the creative in the ads, but rather ones that act as holistic brand ambassadors in a real-time environment. From tweets and posts to online videos to mobile apps and games, there is no doubt that the role of marketing continues to evolve well beyond its intended state. A brand reacts.

Products 85

Products Sentiment Issues Data 85

The Realtime Report

MARCH 8, 2017

The women surveyed cited the following as the most important factors they consider before making a shopping decision: quality (82%), price (82%), reviews (58%), a discount/sale (50%), free shipping (34%), brand name (24%) and photos of people using the brand/product (11%). ” Click To Tweet. killing time while at home or work).

Review 70

Review Instant Messaging Survey Sample 70

Twist Image

JANUARY 24, 2017

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Chatbots are becoming foundational to a brand's marketing strategy. . Facebook Messenger has over one billion users, and it is growing faster than Facebook. "If This is, truly, what brands need to think about.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Likeable

FEBRUARY 11, 2019

Magazine ads. • Mobile and/or text messaging ads. • Sure, even a poorly conceived message can generate some web traffic, phone calls, awareness, or even sales, but it can also erode your brand. Placing yourself in the role of the consumer, think about how you feel when you receive or experience the following: • Direct mail.

How To 84

How To Hubspot Advertising Instagram 84

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Unfortunately, my first brand experience with QR last fall was a huge let down. Instead, I was taken to the non-mobile friendly MAC website. But here’s the thing: QR codes are only cool to other marketing-minded people.

SMS 264

SMS Sample Samples Campaign 264

Twist Image

MARCH 7, 2017

Plays on mobile devices too!" My buddy, Tom Webster , posted this article on Facebook. Why the Internet Didn't Kill Zines - The New York Times Magazine. "I I called them 'magazines' when I was publishing them back in the nineties. I wonder how many brands could pull of a zine?" the new york times magazine.

Film 45

Film Publishing Analytics Review 45

Direct Marketing Observations

FEBRUARY 9, 2010

Big media brands dominated the Web. Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. People used mobile phones to talk. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 No one had heard of blogs.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Hootsuite

MARCH 11, 2020

While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. Get users to interact with your brand. Connect with a younger demographic. How to set up a Snapchat Business account.

Marketing 145

Marketing URL Features Platform 145

Twist Image

JUNE 4, 2011

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. The problem is that other brands think that they can do the same thing. Many brands look to build some buzz in the pre-release of their products. For the majority of brands, the answer is "yes."

Campaign 100

Campaign Apple Patterns Mobile 100

Twist Image

SEPTEMBER 16, 2011

With all of this connectivity, mobile (smartphones, tablets, etc.) It's going to be a challenge, and this is going to scare a lot of Marketers (both on the brand and the agency side). " The challenge with integrated marketing solutions is that few agencies and brands are rarely able to deliver consistent results.

Marketing 104

Marketing Affiliate marketing Mobile Advertising 104

Buffer Social

DECEMBER 10, 2019

You can share your songs straight to Instagram Stories from your Spotify mobile app. . Another way that brands have taken advantage of this is sharing playlists through Instagram Stories. . They’ve even branded them with their own name: Brooklinen Beats. Pattern Brands. Yeah, the set of Stories was called Dream Sofa.

Instagram 98

Instagram Patterns Template Templates 98

Twist Image

JULY 30, 2011

Getting someone to "like" your Facebook page doesn't increase your sales. No one will switch over from Facebook to Google +. People don't use branded apps. Social Media doesn't provide enough exposure for a brand. The challenge is that most brands will not (do not) create a new mental framework.

Journal 111

Journal Apple ROI Mobile 111