Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that.

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StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. Related posts: Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest.

How Time Magazine Gained 1.2 Million Google+ Followers

The Realtime Report

Time magazine has become one of the most popular news brands on Google+, with over 1.2 Other key elements to building a strong following on Google+: joining social networks early – Time joined Google+ as soon as the platform opened up to brands in November.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity.

How Does The New Generation Experience Brands?

Twist Image

TL;DR: they see a brand message. Are they blind to their Facebook feed? Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Will they not sign-up to receive information from a brand that they are interested in? The concept of the big idea as a value-add to a brand that is struggling to get awareness and sales is not flawed. brand. brand messaging.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

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The Fail-Proof System to Score National Magazine Publicity for Your Blog


You tweet, Facebook, Digg, Stumble, and perform every other type of online promotion to supersize your presence. Promoting “offline” using a major influencer like a national magazine can bring a blizzard of traffic to your blog. Why should I use national magazines to promote my blog?

Why Hotel Brands Need to Curate Experiences to Drive Business


Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. Brand Marketing

Real Brand Storytelling

Twist Image

Back when I first started publishing music magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. brand. Facebook. Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have known Bryan Eisenberg forever.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

What the best day of the week is for Facebook posting? BtoB Magazine ). This means that for every Facebook share, only nine people visited the story. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Facebook. BtoB Magazine ).

What You See On Facebook Vs. What Is Really Happening

Twist Image

What you see on Facebook : 9:45 - Arrival at Montreal airport. 10:15 - Whisk through the priority line at securing and enjoying the free food, beverages and magazines in the airport lounge. 12:45 - Clear customs thanks to Nexus - Global Entry and enjoying the free food, beverages and magazines in the airport lounge. The point is this: don't be fooled by what you see on Facebook. Don't be fooled by what was posted on Facebook and Instagram. . . brand.

How to create your own Personal Brand?

Buzz Marketing for Technology

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

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Cambridge Analytica vs Beacon – Facebook Australia Quantium

Laurel Papworth

How Facebook and Twitter work with big data companies in Australia and beyond. In 2007 Facebook got into trouble for Beacon – I wrote about it at the time – a service that reported on your behaviours online and offline for “personalisation” purposes.

How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

For other businesses, their brand is already so well known that they may feel that they don’t have to step into social media at all. Here’s what you can do to grow that brand even farther — and to make people feel great about you: Engage Your Followers.

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How To Use Facebook Audience Insights For Better Targeting

agora pulse

Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. For me, Audience Insights is the most important tool on Facebook.

Twitter Moments Opens Up and Facebook Blocks Ad Blockers | Social You Should Know

Ignite Social Media

Twitter Moments opens up to more creators and Facebook has a new strategy to block ad blocking technology on desktop. Twitter is now going to let a broader group of influential people and brands create Moments and the plan is to eventually allow all users to create stories.

Mad Men Launches Create Your Own Ad Application on Facebook


Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog

The Biggest Mistake Brands Make When It Comes To Social Media

Twist Image

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during a panel conversation for Connected For Business Magazine ). People - like you and I - don't have a social contract with brands and this is tripping them up. When brands fail at Social Media (and then ask "why?"), brand.

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence.

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What You See On Facebook Vs. What Is Really Happening

Twist Image

What you see on Facebook : 9:45 - Arrival at Montreal airport. 10:15 - Whisk through the priority line at securing and enjoying the free food, beverages and magazines in the airport lounge. 12:45 - Clear customs thanks to Nexus - Global Entry and enjoying the free food, beverages and magazines in the airport lounge. The point is this: don't be fooled by what you see on Facebook. Don't be fooled by what was posted on Facebook and Instagram. . . brand.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. Branding & Engagement, pt.

Top Social Media Campaigns in 2013

The Realtime Report

From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : What were the best social media campaigns in 2013?

Are Brands Ready For The Instagram Economy?

Twist Image

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram? brand.

Simply Brilliant With William C. Taylor - This Week's Six Pixels Of Separation Podcast

Twist Image

For me, I happened stumble upon a magical magazine in the early days called, Fast Company. That magazine got my engines going. brand. branding. facebook. magazine. Episode #535 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Time sometimes forgets the name of those that we should never forget. It may be easy to point to a book or author as a form of inspiration.

12 Facebook Success Factors Based on Real Data

Convince & Convert

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented. What Does “Good” Mean on Facebook? Observation #3: The really big brands don’t seem to float to the top. There wasn’t a single top brand in the top list. Magazine, etc.

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Our Narrowing World View Is Not Facebook's Fault

Twist Image

Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative news , and how it hits the newsfeed. In a world where people are shunning traditional news outlets (newspapers, magazines, radio, etc.) It's not fair to blame Facebook for the choices that we're all making. and Facebook is not to blame.

Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? The digital overhaul comes after an audit of the brand’s social media footprint. A magazine-style layout.

Six Links Worthy Of Your Attention #422

Twist Image

I love magazines. Sure, I pay for content (and subscribe to a lot of magazines and newspapers), but it's all digital now. I miss that feeling of a fresh and new magazine. just not that interesting) , but the magazine is a thing of beauty. brand. facebook.

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. Saveur Magazine. As with most social sites it is a good idea for brands to have an official outpost.

Facebook Business Page Management

Laurel Papworth

Do you need a Business page on Facebook managed? We have grown Facebook Business Pages from a few thousand fans to 1 million and we look after brands such as reality TV shows (Junior Masterchef), and to journalists as well as small business and government pages.

Facebook Should Not Be Treated like Other Media

Twist Image

What is Facebook ? We're looking for the business of Facebook. What does Facebook sell? If we lay that business model against other companies that sell advertising (think newspapers, magazines, TV shows, radio stations, online channels - like The Huffington Post , etc.), we wind up in one place: Facebook is a media company. Is that how the c-level suite of Facebook would define themselves? The average Facebook user has about 120 connections.

Does Google Want Brands in Your Social Circle?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? Johanna said she could understand why brands would want to connect with users through Social Search, but that Google had developed it with individuals in mind, not companies.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). SEO for Facebook Pages Your Page is visible to search engines!

The Long Tales - The Best In Business Innovation Content - Issue #4

Twist Image

The Facebook data harvesting story continues to grow. It doesn't seem like Silicon Valley and consumers are going to give Facebook a pass on this one. but all brands. Instead of settling on a line in the sand that we (as brands) won't cross, we cross every line possible until someone steps in and says, "enough is enough." Here are some of this week's best in business innovation: The #1 reason Facebook won't ever change - Om Malik. brand. branded content.

It's Pretty Simple: Make Better Ads

Twist Image

Consumers don't seek out advertising in the same way that they do with other art forms (music, TV show, a podcast, a magazine, etc.). We've seen ad blockers allow brands to get their ads through (but only if they pay the blockers). We've seen Facebook throttle the content of brands, even though their consumers have "liked" (and/or agreed to get) this content. If the better brand publishing experience is less ads. what's a brand to do? brand.

Journalism Is Not Content Marketing

Twist Image

After writing for magazines and newspapers, I started publishing a few of them. Between 1989 (when I started getting paid to write) and 2016 (today) a lot has happened to the newspaper and magazine industry. brand. facebook. magazine. I'm a rare breed.

Strategies For Small Businesses Who Use Facebook

Small Business Mavericks

One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. However, because of the sheer number of users who practically live on Facebook all day, it can be hard to market the one business you have and get a lot of hits to your status posts and website in general. Once that is done, link your site to all the social media sites, including Facebook, Google + and Twitter.

We Are Not (That) Social Media

Twist Image

I would guess that most brands have abandoned ship on this concept. has been that the content you consume from me should incite you to create a better brand for yourself and/or open up your thinking in a way that would enable you to add your own commentary. I used to be a journalist and a publisher of magazines. brand. Facebook. magazine. Social media was not supposed to act like traditional media.

The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

It does seem like brands can play a really solid role in pulling people together and building loyalty. Which brands will roll up into a ball and head into their respective corners sobbing, and which brands will seize these opportunities and capitalize? . Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. It's a magazine with a focus on coffee culture and plant-based lifestyle. brand. branded content.

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world.