Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

Feed 171

Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that.

Google 190

StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. Related posts: Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest.

How Time Magazine Gained 1.2 Million Google+ Followers

The Realtime Report

Time magazine has become one of the most popular news brands on Google+, with over 1.2 Other key elements to building a strong following on Google+: joining social networks early – Time joined Google+ as soon as the platform opened up to brands in November.

Google 176

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity.

How Does The New Generation Experience Brands?

Twist Image

TL;DR: they see a brand message. Are they blind to their Facebook feed? Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Will they not sign-up to receive information from a brand that they are interested in? The concept of the big idea as a value-add to a brand that is struggling to get awareness and sales is not flawed. brand. brand messaging.

How to Start With Facebook Ads and More Expert Advice From The Digital Gal

agora pulse

Find the world of Facebook Ads overwhelming? Fortunately, Facebook expert Amanda Robinson can help you get started (and stay focused). Q: What should someone new to Facebook Ads do before they even think of throwing money in its direction? Free AdReports tool for Facebook Ads.

Remix 145

30 Social Media Content Ideas and Examples for Brands

Hootsuite

And there’s so many options to choose from: Stories (Facebook and Instagram). Live video (LinkedIn, Facebook, Instagram). In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest). We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG!

Facebook On The Brain

Twist Image

Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). Since the news broke, Facebook has explained and apologized for this incident (the incident took place in 2012). So, the naysayers who feel more manipulated than usual over Facebook are digging through their archives and, primarily, updating the same stuff that they blogged about when the Facebook Beacon debacle happened in 2007 - 2009. brand.

10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority.

Class 52

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. Brand Marketing

How to Start With Facebook Ads and More Expert Advice From The Digital Gal

agora pulse

Find the world of Facebook Ads overwhelming? Fortunately, Facebook expert Amanda Robinson can help you get started (and stay focused). Q: What should someone new to Facebook Ads do before they even think of throwing money in its direction? Free AdReports tool for Facebook Ads.

Remix 112

Real Brand Storytelling

Twist Image

Back when I first started publishing music magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. brand. Facebook. Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have known Bryan Eisenberg forever.

Tips for marketing to parents from top brands

Sprout Social

Marketing to parents has never been easier, and there are so many brands that are doing it right. If you’re creating kids’ products, or even products or services that just make parenting easier, your brand needs to know how to properly create a strategy for social media marketing to parents.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

What the best day of the week is for Facebook posting? BtoB Magazine ). This means that for every Facebook share, only nine people visited the story. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Facebook. BtoB Magazine ).

What You See On Facebook Vs. What Is Really Happening

Twist Image

What you see on Facebook : 9:45 - Arrival at Montreal airport. 10:15 - Whisk through the priority line at securing and enjoying the free food, beverages and magazines in the airport lounge. 12:45 - Clear customs thanks to Nexus - Global Entry and enjoying the free food, beverages and magazines in the airport lounge. The point is this: don't be fooled by what you see on Facebook. Don't be fooled by what was posted on Facebook and Instagram. . . brand.

Twitter Moments Opens Up and Facebook Blocks Ad Blockers | Social You Should Know

Ignite Social Media

Twitter Moments opens up to more creators and Facebook has a new strategy to block ad blocking technology on desktop. Twitter is now going to let a broader group of influential people and brands create Moments and the plan is to eventually allow all users to create stories.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

Tools 244

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

Brands 251

Cambridge Analytica vs Beacon – Facebook Australia Quantium

Laurel Papworth

How Facebook and Twitter work with big data companies in Australia and beyond. In 2007 Facebook got into trouble for Beacon – I wrote about it at the time – a service that reported on your behaviours online and offline for “personalisation” purposes.

How To Use Facebook Audience Insights For Better Targeting

agora pulse

Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. For me, Audience Insights is the most important tool on Facebook.

The Biggest Mistake Brands Make When It Comes To Social Media

Twist Image

What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number one question I get asked in interviews, at speaking events and at roundtable forums (in fact, it happened today during a panel conversation for Connected For Business Magazine ). People - like you and I - don't have a social contract with brands and this is tripping them up. When brands fail at Social Media (and then ask "why?"), brand.

Mad Men Launches Create Your Own Ad Application on Facebook

Mindjumpers

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com.

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence.

Sites 188

What You See On Facebook Vs. What Is Really Happening

Twist Image

What you see on Facebook : 9:45 - Arrival at Montreal airport. 10:15 - Whisk through the priority line at securing and enjoying the free food, beverages and magazines in the airport lounge. 12:45 - Clear customs thanks to Nexus - Global Entry and enjoying the free food, beverages and magazines in the airport lounge. The point is this: don't be fooled by what you see on Facebook. Don't be fooled by what was posted on Facebook and Instagram. . . brand.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. Branding & Engagement, pt.

Top Social Media Campaigns in 2013

The Realtime Report

From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : What were the best social media campaigns in 2013?

Are Brands Ready For The Instagram Economy?

Twist Image

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram? brand.

Simply Brilliant With William C. Taylor - This Week's Six Pixels Of Separation Podcast

Twist Image

For me, I happened stumble upon a magical magazine in the early days called, Fast Company. That magazine got my engines going. brand. branding. facebook. magazine. Episode #535 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Time sometimes forgets the name of those that we should never forget. It may be easy to point to a book or author as a form of inspiration.

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world.

How to create your own Personal Brand?

Buzz Marketing for Technology

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog.

Brands 130

12 Facebook Success Factors Based on Real Data

Convince & Convert

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented. What Does “Good” Mean on Facebook? Observation #3: The really big brands don’t seem to float to the top. There wasn’t a single top brand in the top list. Magazine, etc.

Data 124

Our Narrowing World View Is Not Facebook's Fault

Twist Image

Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative news , and how it hits the newsfeed. In a world where people are shunning traditional news outlets (newspapers, magazines, radio, etc.) It's not fair to blame Facebook for the choices that we're all making. and Facebook is not to blame.

Facebook Business Page Management

Laurel Papworth

Do you need a Business page on Facebook managed? We have grown Facebook Business Pages from a few thousand fans to 1 million and we look after brands such as reality TV shows (Junior Masterchef), and to journalists as well as small business and government pages.

Facebook Should Not Be Treated like Other Media

Twist Image

What is Facebook ? We're looking for the business of Facebook. What does Facebook sell? If we lay that business model against other companies that sell advertising (think newspapers, magazines, TV shows, radio stations, online channels - like The Huffington Post , etc.), we wind up in one place: Facebook is a media company. Is that how the c-level suite of Facebook would define themselves? The average Facebook user has about 120 connections.

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. Saveur Magazine. As with most social sites it is a good idea for brands to have an official outpost.

Six Links Worthy Of Your Attention #422

Twist Image

I love magazines. Sure, I pay for content (and subscribe to a lot of magazines and newspapers), but it's all digital now. I miss that feeling of a fresh and new magazine. just not that interesting) , but the magazine is a thing of beauty. brand. facebook.

Buy 52

Does Google Want Brands in Your Social Circle?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? Johanna said she could understand why brands would want to connect with users through Social Search, but that Google had developed it with individuals in mind, not companies.

Google 155

How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

For other businesses, their brand is already so well known that they may feel that they don’t have to step into social media at all. Here’s what you can do to grow that brand even farther — and to make people feel great about you: Engage Your Followers.

The Long Tales - The Best In Business Innovation Content - Issue #4

Twist Image

The Facebook data harvesting story continues to grow. It doesn't seem like Silicon Valley and consumers are going to give Facebook a pass on this one. but all brands. Instead of settling on a line in the sand that we (as brands) won't cross, we cross every line possible until someone steps in and says, "enough is enough." Here are some of this week's best in business innovation: The #1 reason Facebook won't ever change - Om Malik. brand. branded content.