Journalism Is Not Content Marketing

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I didn't consider that "true" journalism. I always held journalism to a higher standard. The power of journalism has shifted. Fake Facebook memes often get much more traction and distribution than the proper news stories that are written about it to correct the error.

Citizen Journalism: Who is a Journalist Today?

Proactive Report

Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. Many newsrooms are implementing some sort of citizen-journalism initiative.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

What Does the New Facebook Mean for Brands?


This post by my friend Tonia Ries of the Realtime Report was so comprehensive that instead of doing my own version of a summary of Facebook-related analysis, I asked her if I could repost it here for you. So what does it all mean for brands? So what about brand pages?

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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Facebook Reader a welcome feature

Sherrilynne Starkie

But little by little Twitter and Facebook have taken over the reader duties for me. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. Facebook would not confirm the reports at the time.

6 Reasons Your Business Needs a Facebook Messenger Bot


Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020? . Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support, building brand awareness, and even acquiring new customers! .

There Is No Brand Truth

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What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. It''s not manipulation so much as it is their newfound ability to be a publisher and put out into their world thinly-veiled content as an engine of positive brand perception. Those who are vaguely paying attention to the newfound brand narrative.

Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? The digital overhaul comes after an audit of the brand’s social media footprint. We live in a social media world.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

As Daniel Newman and Michael Brenner discussed in Forbes , brand journalism is the evolution of content marketing–so applying a journalistic approach to content marketing strategy makes a lot of sense.

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Best Practices For Facebook Live Broadcasts

Ignite Social Media

Since 2015, Facebook has seen an increase in videos-per-person posted on their site. In the United States, the rate has gone up by 94% ; not by coincidence, Facebook’s relatively new live video feature has become one of the social media site’s most popular aspects.

Why Facebook Is Cleaning Up The Neighborhood

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Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends. Wait, Facebook cares about our well-being? Facebook knew it had a problem.

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The Persistence Of Brands

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"Nobody wants to be branded anymore," said Aaron Levine, head designer for Abercrombie & Fitch. Well, if that line from the Wall Street Journal 's article, Crocodiles (and Polo Ponies) Go Missing as Scalpel-Wielding Consumers Revolt , doesn't make your marketing brain stand up and take notice, who knows what will? There's this thought that human beings are becoming less and less concerned, interested and caring about brands. Brands are more important than ever.

Be More Human Without Being Too Personal To Build Your Brand

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As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online. In my first business book, Six Pixels of Separation (published in 2009), I put forward something that I had previously written about on my blog - and an idea that (still to this day) gets me excited about brands, consumers, technology and how marketing connects it all. This goes for brands too. brand.

You Damage More Than Your Own Personal Brand With Bad Online Behavior

Myrland Marketing

It has everything to do with Mr. Aquila’s personal brand and how he chose to either reinforce it or damage it in order to prove a point. It is your brand. I’m a very social person,’ Aquila told the ABA Journal in 2009. ‘It’s Your Brand Must Be Consistent.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?

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Facebook Is Looking Smarter Than Even

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Facebook is looking smarter than ever. It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. Not Facebook. Facebook is living the one screen world reality, almost better than any other brand. facebook.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

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What You See On Facebook Vs. What Is Really Happening

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What you see on Facebook : 9:45 - Arrival at Montreal airport. The point is this: don't be fooled by what you see on Facebook. Don't be fooled by what was posted on Facebook and Instagram. . . brand. facebook. journalism. Prime parking spot right in front. Clutch! Post that to Instagram. . 10:15 - Whisk through the priority line at securing and enjoying the free food, beverages and magazines in the airport lounge.

Social Media News Ticker: Facebook Launches “Nearby Friends”

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter

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Facebook’s Grand Experiment #Fail or….?

Janet Fouts

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life.

How to Deal with Brand Controversy on Social Media

Convince & Convert

They work alongside media relations and branded communications. Within their team, they specialize with some of them focusing on certain brands Monsanto owns ( DEKALB or Delta Pine , for example) or platforms. Janice Person, Monsanto @JPlovesCOTTON.

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Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

Convince & Convert

MTV Roadies , one of our customers at Pagelever , discovered a hot new Facebook marketing tactic and gave us permission to share. From the beginning, photos were a key part of the MTV Roadies Facebook strategy. Increasing Facebook Photo Clicks by 1290%.

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.

The Biggest Mistake Brands Make When It Comes To Social Media

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What is the biggest mistake that brands make when it comes to Social Media? Prior to these Social Media channels, brands had a social contract with the media (for the most part, this social contract still exists, to this day) that worked/works like this: Something happens and the brand has a PR crisis on their hands. People - like you and I - don't have a social contract with brands and this is tripping them up. When brands fail at Social Media (and then ask "why?"),

Hidden Cash: What The Latest Twitter Trend Could Mean For Brands

The Realtime Report

” The person behind the account initally remained anonymous “because he wants the attention to remain on the pay-it-forward activities rather than himself,” reported the The Topeka Capital-Journal. ” So what does all this mean for brands?

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What You See On Facebook Vs. What Is Really Happening

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What you see on Facebook : 9:45 - Arrival at Montreal airport. The point is this: don't be fooled by what you see on Facebook. Don't be fooled by what was posted on Facebook and Instagram. . . brand. facebook. journalism. Prime parking spot right in front. Clutch! Post that to Instagram. . 10:15 - Whisk through the priority line at securing and enjoying the free food, beverages and magazines in the airport lounge.

Social Media News Ticker: Facebook Launches 15-Second Auto-Play Video Ads

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Pinterest and WhatsApp: Facebook.

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Media's Massive Problems With Jay Rosen - This Week's Six Pixels Of Separation Podcast

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The last United States Presidential Election called into question what, exactly, is going on with journalism? Traditional media vs. the digital marketplace.The entire world of journalism is being called into question. Who should pay for journalism? My professional career started off in journalism (this was prior to becoming both a publisher and marketer), so yes, I have a soft spot for all things journalism. brand. branding. Facebook.

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. CNN, ESPN, Fox News, CBS News, the Wall Street Journal, and many other news sources. Although there was a Facebook group, people wanted and needed something more professional to attempt to effectuate change.

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YouTube Tuesday: Checking In With Facebook Places


Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer.

F8 Recap: 3 Things You Need To Know About Facebook’s Next 10 Years – Guest Blog

Talkwalker SM

The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty who attended the Facebook F8 conference on April 12. The plan starts with building out Facebook’s ecosystems and grows into building drones, sending satellites to other star systems and virtual reality.

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The Long Tales - The Best In Business Innovation Content - Issue #3

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If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. Everything Facebook this week, right? How much money brands have made on the public markets? How are some of the top brands connecting? Brands face the same challenges. I'm curious, why the sudden Facebook outrage? The Wall Street Journal.

Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook introduces 3D posts.

Don't Let Your Brand Be Creepy

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Look at the combined audience of platforms like Blogging, Podcasting, Twitter , YouTube , Facebook and more. What you are confronted with is a very interesting journal of how we - as a culture - are. The brand struggle. Recently, I came across a major consumer electronics manufacturer's Facebook Page and was shaking my head in disbelief at the content. " or asking people more personal questions that have no relation to the brand or their product development.

The Long Tales - The Best In Business Innovation Content - Issue #4

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The Facebook data harvesting story continues to grow. It doesn't seem like Silicon Valley and consumers are going to give Facebook a pass on this one. but all brands. Instead of settling on a line in the sand that we (as brands) won't cross, we cross every line possible until someone steps in and says, "enough is enough." Here are some of this week's best in business innovation: The #1 reason Facebook won't ever change - Om Malik. brand. branded content.

You Have Reached The End Of This Blog

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brand. facebook. facebook notes. journalism. or, have you? Posted by Mitch Joel on Tuesday, October 13, 2015. What do you think? blogger. blogging. business blog. buzzfeed. content. content creator. content distribution. content marketing. digital marketing agency. digital marketing blog. digital publishing. google. google reader. harvard business review. inc magazine. j walter thompson. james altucher. journalist. linkedin. marketer. marketing. marketing blog.

Just Say "No" To Content

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and that's a whole lot of brands and individuals pumping out the content. If there are a billion people on Facebook on any given day, it's safe to say that this isn't about too much content, but - maybe - that the quality of the content is simply not there. Your brand needs to step away from the content marketing machine. . Brands seem to be publishing "because they can," instead of "because they have something interesting, unique, compelling and important to share."

The End Of Blogging?

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Yesterday, I posted the following on Facebook's new Notes platform (btw, feel free to follow me on Facebook. For years, we've been seeing the "conversation" shift from the comments section on blogs to places like Facebook, Twitter , Snapchat , YouTube and beyond. Brand name publishers, to be sure. Suddenly, blog-like content is finding a serious home in places like LinkedIn , Medium and now, Facebook's Notes. So, is Facebook Notes the end blogs (or.

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Six Links Worthy Of Your Attention #374

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The other side of this story is: journalism. We're inundated with problems in the world of journalism (fake news much?). Feel free to share these links and add your picks on Twitter , Facebook , in the comments below or wherever you play. brand. facebook.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

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