The Realtime Report

APRIL 21, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Any social media updates that we missed? Let us know in the comments below.

News 173

News Adsense Social Media Facebook 173

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. While we may not have a crystal ball, we can already start to see what the big trends in social media will be. The Year of Stories.

Trends 143

Trends Social Media Instagram Influencer 143

Janet Fouts

DECEMBER 12, 2014

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. Here’s a great example of how promoting a page through Facebook worked for one brand.

Engagement 143

Engagement Brands Facebook Journal 143

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Facebook would not confirm the reports at the time. Related articles.

Features 271

Features Google Reader Facebook Flipboard 271

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands.

Engagement 56

Engagement Social Media Brands UGC 56

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . These are the people who shape the narrative around your brand. That’s requires gathering and analyzing data.

Social Media 64

Social Media Analysis Research Conversation 64

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Ultimately, it helps your brand emerge as a trusted, credible account – and can lead to other privileges as well. .

Social Media 98

Social Media UGC Reddit YouTube 98

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. They work alongside media relations and branded communications.

Social Media 141

Social Media Brands How To Case Study 141

Social Media Marketing

MARCH 7, 2018

Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. With channels like Facebook, Snapchat, Twitter, LinkedIn, the marketing avenues have spread its wing-like anything. This new avatar of social media is called Social Media Marketing.

Social Media 85

Social Media Telecommunications Avatar Microblogging 85

Ignite Social Media

APRIL 2, 2019

Income: This one is sometimes tricky because in Facebook/Instagram it was originally a data point and it was removed. Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc. Like Brands: Cadillac, Lincoln, Mercedes, BMW, Betty Crocker, Colgate, Chase, Liberty Mutual.

Social Media 132

Social Media Travel Automotive Retail 132

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 164

Social Media Skills UGC Sample 164

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million conversations across Twitter, Facebook, blogs and Tumblr. Adidas reported 5.8

Campaign 176

Campaign Social Media Statistics Sports 176

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook introduces 3D posts. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it.

Content 170

Content Nielsen Marketing Badge 170

Direct Marketing Observations

MAY 22, 2012

The beauty of social media isn’t in the online connections. No the beauty of social media is in it’s potential. Recently in the Wall Street Journal, there was an article titled , Why Successful Branding Still Happens Offline. It’s not about the numbers, never has been.

Social Media 178

Social Media Avatar Journal Conference 178

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. It used to be said that any publicity is good publicity. Let me explain ….

Social Media 213

Social Media Microblogging B2B Journal 213

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

The Realtime Report

JUNE 10, 2014

.” The person behind the account initally remained anonymous “because he wants the attention to remain on the pay-it-forward activities rather than himself,” reported the The Topeka Capital-Journal. ” So what does all this mean for brands? ” Has your brand tried social media scavenger hunts in the past?

Twitter 175

Twitter Brands Trends Campaign 175

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

Social Media 167

Social Media Flipboard Press Release Trends 167

Bill Hartzer

JANUARY 15, 2013

Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Social Media Manager at Standing Dog.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

Twist Image

AUGUST 14, 2013

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. Those who are vaguely paying attention to the newfound brand narrative. Those in the middle.

Brands 94

Brands Journal Airlines Publishing 94

Twist Image

AUGUST 10, 2011

What is the biggest mistake that brands make when it comes to Social Media? You can shore up the many little instances, fumbles, mistakes and blunders into this one concept: The Social Contract. You can shore up the many little instances, fumbles, mistakes and blunders into this one concept: The Social Contract.

Social Media 105

Social Media Brands Press Release Loyalty 105

Buffer Social

FEBRUARY 21, 2023

I would create the event graphics myself using Canva , and use them to promote the events on Diversability’s social channels, amplify them on my personal accounts and within other disability communities (like Facebook groups I was part of), and share the marketing materials with our speakers to help expand our reach.

Brands 82

Brands Marketing Hosting Eventful 82

Social Media Strategies Summit

SEPTEMBER 25, 2019

Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. As customer expectations continue to rise, the successful use of chatbots will be a key factor in keeping your brand trending upward.

Examples 185

Examples Real Estate Hotels Marketing 185

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Proactive Report

OCTOBER 25, 2011

And we certainly saw that as the Arab Spring of 2011 was tweeted and streamed live online, even as the authorities tried to clamp down on the media. Citizen journalism doesn’t only apply to major political events or disasters. Citizen journalism is one of the hottest buzzwords in the news business right now. What does that mean?

Journal 99

Journal News Digg Sports 99

Firebelly

JUNE 10, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!   The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold. 

Social Media 156

Social Media Paid Search SMS Syndication 156

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. Just consider the fact that 93% of small businesses are using Facebook. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Or why so many businesses are eager to create differentiation through social media?

Social Media 129

Social Media How To Marketing Social Networking 129

Ari Herzog

FEBRUARY 27, 2012

When you need a social media manager, think of me? When you need someone to analyze, recommend, implement, monitor, or otherwise manage your internet presence, from being the voice of your Facebook page to steering tweets to evaluating whether the next best tool is a surefire way to outmaneuver your competition, I want to talk to you.

Social Media Management 132

Social Media Management Social Media Adwords Case Study 132

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. How did you get involved in social media?

Social Media 122

Social Media Tumblr Yahoo Case Study 122

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? Social makes us unhappy.

Facebook 68

Facebook Advertising Feed Feedly 68

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can. They write about hires, mergers and events in the business community. At the start.

Journal 175

Journal Compete Team Klout 175

Twist Image

JANUARY 31, 2014

Facebook is looking smarter than ever. It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. It took a mere six months for the company to turn that around by releasing a full native mobile app experience, that gave consumers a new way to look at Facebook. Not Facebook.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? Wednesdays from 2 to 5 p.m.

Tourism 109

Tourism Travel Education Engagement 109

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Myrland Marketing

OCTOBER 4, 2018

It has everything to do with Mr. Aquila’s personal brand and how he chose to either reinforce it or damage it in order to prove a point. In Social Media, Context Is A Luxury. In the age of social and digital media, we are not always afforded the gift of context when we post. It is your brand.

Brands 49

Brands Journal Case Study Social Media 49