Ignite Social Media

JANUARY 24, 2020

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands.

Brands 181

Brands Sample Samples Facebook 181

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.

Brands 150

Brands Facebook Study Mobile 150

Ignite Social Media

NOVEMBER 9, 2020

In September, Instagram announced that they are merging their Direct Messaging with Facebook Messenger, creating a seamless messaging experience across both platforms to help people stay connected easier. Read on to learn more about the benefits, the issues, and whether or not your brand can leverage this new functionality.

Instagram 200

Instagram Brands API Facebook 200

Social Media Today

AUGUST 31, 2020

The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies. Social Media Today readers share their most effective marketing goals for each platform.

Instagram 211

Instagram Brands Facebook Marketing 211

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages.

Brands 155

Brands Facebook Issues Privacy 155

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. Opportunities for Brands. How It Works.

Groups 172

Groups Groups Tools Brands 172

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. Don’t send Facebook users to your homepage.

Examples 246

Examples Facebook B2B Instant Messaging 246

Social Media Today

JULY 13, 2020

As marketers adjust to a new way of life, Facebook makes significant efforts to guide brands through the global pandemic.

Brands 171

Brands Facebook Marketing 171

Social Media Today

DECEMBER 10, 2020

Facebook will now list public groups in its Brand Collabs Manager to facilitate sponsored content opportunities.

Groups 216

Groups Groups Facebook Brands 216

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work? Shopify, OpenCart, GoDaddy, etc.)

Examples 114

Examples Brands Facebook Retail 114

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Metrics 131

Metrics Video Brands Facebook 131

Social Media Today

JULY 17, 2020

Facebook has shared a new set of tips on effective elements of brand promotions on its platforms.

Brands 218

Brands Facebook Tips Platform 218

Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.

Brands 117

Brands Facebook Advertising Policies 117

Social Media Today

MARCH 25, 2021

Facebook has shared the results of a new study which highlights key considerations of building your brand while also driving direct response to campaigns.

Campaign 210

Campaign Brands Facebook Tips 210

Social Media Today

JULY 20, 2020

Facebook has shared an overview of upcoming changes to its content monetization policies and brand safety controls as a result of its recent civil rights audit.

Upcoming 202

Upcoming Policies Brands Overview 202

Social Media Today

FEBRUARY 26, 2021

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns.

Campaign 218

Campaign Research Brands Facebook 218

Social Media Today

SEPTEMBER 14, 2020

Facebook is adding some new brand safety tools for video advertisers, including topic exclusions and 'publisher allow' lists.

Video 214

Video Brands Facebook Advertising 214

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing?

Brands 52

Brands Facebook Marketing Advertising 52

Social Media Today

FEBRUARY 28, 2020

After implementing new rules around the use of memes by political candidates, Facebook has now added a new listing of branded political content to improve transparency.

Meme 211

Meme List Brands Content 211

Social Media Today

SEPTEMBER 18, 2020

Facebook has provided some new tips on branded content and Stories ads, based on internal data insights.

Tips 218

Tips Brands Content Facebook 218

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

JUNE 27, 2019

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. Are you currently part of any groups on Facebook? If XYZ Company.

Groups 134

Groups Groups Brands Facebook 134

Social Media Today

OCTOBER 22, 2021

The update will better enable brands to automatically track potential IP violations across Facebook and Instagram.

Brands 217

Brands Facebook Tools Instagram 217

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Social Media Today

JUNE 29, 2020

Brands continue to join the Facebook ad boycott in protest against the company's perceived inaction over hate speech on its platform.

Brands 216

Brands Campaign Facebook Platform 216

Ignite Social Media

SEPTEMBER 5, 2023

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It is adorable and relatable, and we love that it links to a Facebook Group where other customers can share their photos. Furthermore, using the Facebook Group adds some exclusivity and interest to the post.

Social Media 161

Social Media Brands Content UGC 161

Social Media Today

MARCH 19, 2020

Facebook recently launched a new program which enables users to connect their brand loyalty programs to their Facebook activity, adding a new way for brands to incentivize engagement.

Loyalty 203

Loyalty Activities Brands Facebook 203

Social Media Today

DECEMBER 18, 2019

Facebook is opening up its Brand Collabs Manager tool, which facilitates content partnerships between brand and creators, to also now include Instagram users.

Instagram 148

Instagram Brands Facebook Tools 148

Social Media Today

MARCH 29, 2021

Facebook has provided some new tips and notes on how brands can ensure that they're doing their part to counter anti-Asian sentiment.

Sentiment 167

Sentiment Tips Brands Facebook 167

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? Listen in on conversations about your brand.

Strategy 100

Strategy Brands Facebook How To 100

Social Media Today

FEBRUARY 2, 2021

Facebook has provided some new tips on how brands can increase customer loyalty, by applying common relationship advice.

Loyalty 167

Loyalty Tips Brands Facebook 167

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

Groups 237

Groups Groups Communities Engagement 237

Social Media Today

OCTOBER 17, 2022

Another option to help Reels creators make money - and for brands to tap into Reels.

Brands 203

Brands Content Facebook 203

Hootsuite

APRIL 17, 2020

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

Brands 145

Brands Facebook HootSuite Badge 145

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 286

Brands Meme Research Social Media 286