37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales.
Vine for Brand Marketing
MARCH 1, 2013
Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales.
How Experiential Marketing Can Take Your Brand to the Next Level
AUGUST 3, 2016
Experiential marketing creates brand experiences for your target audience. It immerses people in a physical experience, which can elevate your brand to another level. Let's look at brands that practice experiential marketing.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. To save something you see on Facebook: From your newsfeed: Click and select Save.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Facebook.
Facebook Private Messaging for Brands
DECEMBER 21, 2011
Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. What does it mean for brands?
What Can We Learn From the Top 30 Brands on Facebook? (Report)
OCTOBER 26, 2016
Within social media marketing, the industry leaders to pay attention to are the big brands that are attracting massive fan bases. A report from social media analytics and bookmarking platform Quintly examined the 30 biggest brands on Facebook for a look at current trends.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Definition of branding.
7-Step Facebook Marketing Strategy to Dominate 2017
APRIL 10, 2017
Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook.
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. As a reminder, publishers can still customize the text in the byline to indicate a featured marketer.
Facebook Offers Brands a Revamped Offers Experience
AUGUST 30, 2016
Facebook Tuesday announced several new features for its Offers ad units and page posts. Offers ads appear in people’s News Feed in the Facebook mobile application and website. Facebook will provide helpful reminders to make sure people never miss out again on Offers they’ve claimed.
How Brands Should Prepare For Facebook’s Dislike Button
SEPTEMBER 21, 2015
For years, people have been asking for a dislike button on Facebook. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Facebook, in general, has always tried to keep it’s user experience positive.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. 15% increase in ROI from Facebook.
Marketers Everywhere: Stop Marketing Your Brand
Convince & Convert
NOVEMBER 12, 2014
On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people.
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand .
The Complete Guide to Facebook Marketing
JANUARY 16, 2017
billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Facebook
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. You can create a private Facebook group, Google+ community, or LinkedIn group.
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.
139 Instagram Marketing Facts Every Brand Needs to Know
Convince & Convert
FEBRUARY 28, 2017
A successful digital marketing campaign is no longer limited to traditional paid ads and banners. Even top international brands use social media to its fullest. Today’s marketing is all about creating a personal connection with the audience. Top Brands Are Already on Instagram.
A Look at How Three Brands Are Driving Social Engagement
SEPTEMBER 19, 2016
Did you know Facebook is capturing over 90 percent of all social media shares? The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. It's time to dust off your social media strategy and see how you can increase social engagement.
The Missed Opportunity: How Brands Are Missing Out on Facebook
JULY 30, 2015
By now you know about how powerful Facebook can be for brands. Billion people on Facebook now. That doesn’t mean that success on Facebook comes easily now. Instead, it can work the other way: The noise and the competition can make it more difficult for brands.
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. To maintain brand consistency, you must make sure each and every employee is on the same page about what to say and how to say it.
10 Facebook Posting Tips to Improve Your Brand Awareness
OCTOBER 26, 2016
Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Include Branded Hashtags, But Not Too Many. Facebook
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. Use Facebook Recognized Venues.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them.
Facebook Updates Branded Content Policy to Include Verified Profiles
OCTOBER 27, 2016
Users with verified Facebook profiles can now share branded content on Facebook, as Facebook announced it updated its Branded Content Policy to include verified profiles. Facebook previously announced changes to its Branded Content Policy in April 2016 , which allowed verified Facebook pages to bring their sponsorships onto Facebook by posting branded content and tagging the associated marketers in their posts.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? email marketing.
Facebook’s New Timeline Could be a Boon for Brand Marketing
DECEMBER 17, 2011
Facebook rolled out Timeline this week, and brands are eager to take advantage of the new feature. The social network isn’t letting brands create their own Timeline pages yet and hasn’t given guidance about when that feature will be available. “We
Facebook Timeline for Brands: Curation and Palpitation
MARCH 8, 2012
Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. facebook social media
The Performance of 100 Icon Brands on Facebook [report]
JUNE 13, 2012
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.
How Brands Use Vine
MAY 16, 2013
Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Similar Posts: Vine for Brand Marketing.
Auto Brands Comparison Report
MARCH 13, 2017
The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare.
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. Facebook defines engagement as including all clicks, not only comments, likes and shares.