Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% on the brands we manage.

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth. Similar Posts: Easy Ways for Brands to Maximise their Twitter Potential [Report].

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. Branded?

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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Is Facebook Engaging for Your Brand?

Ignite Social Media

There are tons of opinions, articles and expert advice on which brands do it best and which don’t. Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post.

How to Create Engagement Through Facebook Timeline

Mindjumpers

The new Timeline design rolled out earlier than expected for many brand pages. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. Use this feature to create a story of your brand or organization in your timeline.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. below average engagement rate. With an average of 1.47

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world.

Why do People Engage With Brands Socially (Infographic)

Mindjumpers

Tweet Most businesses design a Facebook page and a Twitter profile as a part of their social media strategy. But it is also a good idea to think what attracts people to your brand on these social media channels. Majority of people 53.47% at an average, like 2-5 brands on Facebook. ?When

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement.

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15 Highly Engaging Pokemon Go Brand Posts

Unmetric

I turned to Discover to see if brands too were going nuts over Pokemon Go. There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. It definitely adds some color to the brand.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

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What Happens When Facebook Fans Engage With You [infographic]

Mindjumpers

As it says in the infographic, all brands have fans, but who wouldn’t want to increase their number? Here, I’m referring to the level of light engagement, as defined by MoonToast. The Fan Engagement Spectrum. Why do People Engage With Brands Socially (Infographic).

How to Create Sharable and Engaging Wall Photos on Facebook

Mindjumpers

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. We therefore think it’s time to take a look at how you can optimize your wall photos to create more engagement on your page. Strengthen your brand identity.

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer Service vs. Reactive Engagement. Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. It shows the brand is truly listening to and acknowledging what customers have to say.

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

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The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Facebook Private Messaging for Brands

Mindjumpers

Tweet According to TheNextWeb , a new Facebook communication option appeared for Asia-based page admins. However, so far Facebook hasn’t announced the new feature, so I guess that the message option is being tested for a later roll out. What does it mean for brands?

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The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Facebook.

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Facebook Ads: Create Audiences of Those Who Engage on Instagram

Jon Loomer

Several updates are rolling out that improve custom audience creation related to Facebook ad targeting. Let’s take a closer look… Engagement Audience Updates. Engagement Audiences make up the newer family of custom audiences available for Facebook ad targeting.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. Identify appropriate engagements to feature.

What the New Facebook Offers Mean for Brands

Ignite Social Media

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. A Facebook pixel can measure how many sales were driven from the offer.

How To Use Trivia To Engage Your Fans

Ignite Social Media

There are many ways to engage with fans as a brand. Trivia is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. People find trivia games engaging.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Messenger Destination Facebook Ads.

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Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content.

How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. People are the heartbeat of Facebook, LinkedIn and Twitter.

How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards. Don’t let your brand get lost.

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off.

5 Ways Australian Auto Brands Drive Engagement

Unmetric

In a quest to understand why automobile brands get so much engagement on social media, I analyzed the performance of five Australian auto brands. These auto brands are more likely to Post on a Friday than any other day. They also get most engagement on Fridays.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people.

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How To Produce Engaging Updates [infographic]

Mindjumpers

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. How to Improve Your News Feed Ranking on Facebook.

Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

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Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words.

How Users Engage With Advertising on Facebook

Mindjumpers

This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue. 40 people from Ireland participated in the test that used eye-tracking to docuement their online behaviour when using Facebook.

Use Instagram to Create Visual Engagement

Mindjumpers

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. How to Create Engagement Through Facebook Timeline.