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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. The hardest part of any job I’ve had is caring about data and analytics. Give us an overview of your role and what it entails daily.

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Delivering on The Promise of Artificial Intelligence

The Realtime Report

Today, this means reading the online equivalent of physical body language: “the digital breadcrumbs, cues, and clues that tell us about what our customers need, how we can meet those needs, and how to best present the content most likely to engage the customer at that moment in their journey.” He lives in Carlisle, Massachusetts.

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

– Measurement & analytics. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. Think Google Analytics. . – Digital and visual storytelling. Basic graphic design skills using tools like @canva @AdobeSpark @Adobe.

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The Key to Success in Enterprise Social Media

Direct Marketing Observations

I’m of the opinion that social has to be part of any org; and where the rubber meets the road is the understanding or lack of understanding of those that are entrusted with managing it. If you can get the data right, you can get the analytics right, right? Social media marketer doesn’t mean social media analytics guru.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Beauty brand Glossier does this flawlessly by listening to customer feedback, creating products to meet those needs and then posting about it. By analyzing your analytics and results, you find out what your audience responds to best. Format your contest to meet that goal. Did you meet your goal? Step 5: Monitor progress.

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6 Email marketing templates that drive results

Sprout Social

If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Any campaign can have a template, so the next thing to do is build them.

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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

Skyword automates everything from content creation to measurement and analytics. Magazine ’s Fastest Growing Companies, Boostability techies are experts in search engine optimization and social media optimization. That’s where web analytic content marketing tools can help. Google Analytics. Boostability. Never Ending.

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