Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic.

Reddit 65

Reddit Strategy Marketing Authentication 65

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Social Media 91

Social Media Focus Group Aggregator Research 91

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions.

Social Media 171

Social Media CPC CPA Aggregator 171

Likeable

NOVEMBER 30, 2021

The most basic definition of content pillars is that they are, as you may have surmised, topics or themes that you create content around. Aggregated together, content pillars should encompass all the core messages you want to get across on social, and already have the strategy baked in. That’s where content pillars come in.

Social Media 83

Social Media Content How To Module 83

Pixlee

JUNE 6, 2017

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. It’s not new, but with the rise of social media use and the declining trust of traditional advertisements, it’s definitely the next big thing. How It’s Used Today.

Badge 42

Badge Marketing Aggregator Influencer 42

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 93

ROI Cost B2B Organization 93

Direct Marketing Observations

SEPTEMBER 15, 2011

I can definitely verify that interest for me in Google+ is waning , but maybe there is a deeper issue here. I need a really good reason beyond aggregating the things I already do on or with Google to use Google Plus. I know, Twitter and Facebook allow you to do it to a certain degree, and I have organized them, so what gives?

Google 212

Google Aggregator Notification Applications 212

Jon Loomer

SEPTEMBER 16, 2020

This will allow you to refine by URL/Parameter, Aggregated Value, or Device. All people who spent $500 or more in aggregate on my website during the past 180 days. The post Facebook Website Custom Audiences: A Definitive Guide for Remarketing appeared first on Jon Loomer Digital. First Name *. Last Name *.

Facebook 210

Facebook Eventful Aggregator Advertising 210

Keyhole.co

JANUARY 17, 2024

However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest. Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Convince & Convert

FEBRUARY 8, 2016

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. In 2012, a group of marketers got together to find a better way. Agile Marketing Mitigates Risk.

Content 60

Content Marketing Process Energy 60

Waxing UnLyrical

JUNE 13, 2012

Not super resonant of the women I know, definitely not intellectually stimulating. Sure we cover fashion, beauty, and fitness… but only if we have something interesting to say about it, not because marketing studies tell us we should. But these interests don’t define me, and I wasn’t seeing myself out there in the media.

Fashion 248

Fashion Aggregator Journal Startup 248

Jon Loomer

SEPTEMBER 15, 2020

This will allow you to refine by URL/Parameter, Aggregated Value, or Device. All people who spent $500 or more in aggregate on my website during the past 180 days. The post Facebook Website Custom Audiences: A Definitive Guide for Remarketing appeared first on Jon Loomer Digital. First Name *. Last Name *.

Facebook 151

Facebook Eventful Aggregator Advertising 151

Direct Marketing Observations

SEPTEMBER 13, 2010

First some quick definitions: The definition of Nebulous according to Dictionary.com is hazy, vague , indistinct, or confused. I honestly can’t think of a better definition of social media obsolescence , though there are many to go around. and yet at the end of the day, delivers not much more than all the others.

Social Media 162

Social Media MySpace Social Networking Applications 162

Convince & Convert

MAY 5, 2012

But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation.

Metrics 146

Metrics Social Media Posterous Aggregator 146

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

agora pulse

DECEMBER 23, 2019

Yet, without realizing the long term impact, both consumers and businesses allow Amazon to collect, aggregate and utilize their detailed information including customer details, shopping intent, financial information, and intellectual property. Golden opportunity knocking for us as marketers! ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Net-Savvy Executive

MAY 27, 2011

I'm going to risk a small definition here; if I'm going to write about intelligence and analytics , it would help if I assert that these aren't two words for the same thing. Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days. But what about facts?

Analytics 74

Analytics Aggregator Proposal Analysis 74

Convince & Convert

JUNE 24, 2014

For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. ” While these are all cloud companies, their target market varies. But which channels are a must-have for your business?

How To 168

How To B2B Social Networking Apple 168

Convince & Convert

MAY 10, 2016

These channels aggregated digital consumer attention to an unprecedented degree , forcing companies and organizations to take a “if you can’t beat em, join em” approach to online community. The audience aggregation on Facebook (in particular) and other platforms is simply overwhelming.

Communities 60

Communities Aggregator Social Networking Organization 60

Convince & Convert

FEBRUARY 9, 2011

As marketers, email, Facebook, and Twitter share a common problem in that there is very little net cost for additional iterations. Social media and email are inexpensive, and that allows marketers to make them cheap, untargeted, unfocused, irrelevant. In email marketing, we often measure click through rate.

CoTweet 143

CoTweet CoTweet Aggregator Research 143

Buffer Social

AUGUST 19, 2019

Copywriting is one of the most essential skills for a marketer to have. That being said, when you look in aggregate, these are some good guidelines and starting points for you to test with. So it’s definitely important to key in on those first words in your description. Good copy is everywhere! Pay Attention to Trending Content.

Course 74

Course Social Media How To Hashtag 74

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. report titled, CMOs On Social Marketing Plans For 2011. These aggregated insights, when analyzed and put into action, create value far beyond the marketing organization, impacting products, vendor relationships, and corporate strategic initiatives." mobile marketing.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Convince & Convert

APRIL 11, 2011

By definition, Twitter is not a strategy. Even in the best case scenario, social media marketing alone isn’t going to create legions of customers out of thin air. It’s not just about marketing. But the problem is we’re too often focused on numbers that simply aggregate. We’re Strategizing Wrong.

Social Media 154

Social Media Press Release Metrics Aggregator 154

Hootsuite

FEBRUARY 16, 2021

Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. Manual tagging is definitely useful, but it can be time-consuming and messages or posts might be missed. Source free photos & crop them to social network dimensions. Try it for Free.

HootSuite 140

HootSuite Features URL Template 140

Jason Yormark

JULY 27, 2010

I’ve always tried to be fairly grounded and transparent about my knowledge of social media marketing. Foursquare is a definite up and comer, and a phenomenal opportunity for local businesses to capitalize on the location based craze. RSS aggregators can be your best friend.

Social Media 200

Social Media Foursquare RSS Posterous 200

Jason Yormark

JULY 27, 2010

I’ve always tried to be fairly grounded and transparent about my knowledge of social media marketing. Foursquare is a definite up and comer, and a phenomenal opportunity for local businesses to capitalize on the location based craze. RSS aggregators can be your best friend.

Social Media 200

Social Media Foursquare RSS Posterous 200

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Killer social media marketing software. They are smart, data nerds first, and social media marketing software developers second. And the product is better as a result.

Social Media 130

Social Media Bookmarklet Analytics Software 130

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Proactive Report

MARCH 1, 2016

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. I spend most of my consulting time getting people to consensus on a definition of success. It should be an aggregate of everything action (share/comment/click). Get consensus on a definition of success.

Twitter 40

Twitter API Metrics Hotels 40

Proactive Report

MARCH 1, 2016

I see many organizations where data or marketing analysts are tackling integration, not so much in PR. I spend most of my consulting time getting people to consensus on a definition of success. It should be an aggregate of everything action (share/comment/click). Get consensus on a definition of success.

Twitter 40

Twitter API Metrics Hotels 40

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. You definitely should reach out to the original creator and ask for permission to re-post their photo on your profile before reposting their work.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). YouTube Analytics: General Reports.

Analytics 139

Analytics YouTube Video Embedding 139

Convince & Convert

MAY 9, 2016

Not only do automated responses feel impersonal and robotic, but they also take more time to aggregate, find and publish. So what are the benefits of Sprout’s Suggested Replies, and how are brands leveraging the feature to meet and exceed their social marketing objectives? Get our Definitive email newsletter.

Authentication 60

Authentication Social Media Management Travel Proposal 60

Net-Savvy Executive

OCTOBER 12, 2010

Think about the different functional roles where you might find companies using social media data: Market research Market researchers have strong ethical standards that come from social science research. Do they apply if the data is aggregated, and no personally identifiable information is preserved? So, how do you pick?

Social Media 75

Social Media Privacy Aggregator Open Source 75

Bill Hartzer

JULY 13, 2009

Courseopedia is a new search engine (just launched recently in beta) that aggregates courses from many different sources: it allows you to quickly and easily find courses and view comments that others have left about it. Making sure that the courses are listed in Courseopedia will definitely help publicize the course.

Engineering 102

Engineering Course Handbook Technorati 102

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Jason Yormark Says: August 31st, 2009 at 2:23 pm Definitely worth the time. Socialnomics will not necessarily teach you how to use tools, convey strategy, or equip you with resources to act on.

Review 209

Review Case Study Postrank Study 209