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Why social media teams will be at the center of conversational commerce

Sprout Social

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Social teams sit at the heart of a brand’s conversational commerce strategy. Few teams will ever really “get” your customers like the social team.

Team 140
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Is Facebook Engaging for Your Brand?

Ignite Social Media

Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post. At Ignite Social Media, we believe the answer begins with quality analytics and sound analysis of thousands of posts what makes them engaging.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

To engage/motivate your internal community, you need to understand the ‘state of the union.’ I then asked how our guests felt internal communications and PR should work together: A5 Employees are key source of intel for a company, so #internal #comms should be feeding rest of comms team. ’ #internalcomms #measurepr.

Yammer 100
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Five questions your marketing team should be asking about location-based technology

Visually SM

Now consider the gray area your marketing team will want to explore in the future. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. In this post are five questions every team should ask as they think about opportunities with location-based marketing.

Team 124
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9 Ideas for Creative TikTok Videos that Will Engage Your Followers

Hootsuite

9 Ideas for Engaging TikTok Videos. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. By finding ways to transform those topics into engaging video content, they’ve racked up more than 390,000 TikTok followers. We’ve got 9 ideas for awesome TikTok content below.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. Screentime 2015-present.

Strategy 209
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How to Engage With Your Social Media Followers Quickly and Authentically

Buffer Social

A comment is or some form of engagement is usually a sign that people love your social media content. But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.