How your brand can win the 2015 Super Bowl

Saying It Social

In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game! The post How your brand can win the 2015 Super Bowl appeared first on.

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10 Instagram Best Practices For 2015

Firebelly

Last month, I talked about 10 Twitter Best Practices For 2015. Keep track of what kinds of content your followers engage with most. 8) Engage with your fans. Running a contest for a chance to win a product or gift card is a great way to engage your fans. The post 10 Instagram Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. This month I decided to take on my favorite app, Instagram.

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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

On some best practices for measuring content: A2: #1 measure is #engagement. What’s your engagement strategy? measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. In line with our June theme (content! content! content!), the June #measurePR chat followed suit.

Recap: the September 2015 #measurePR-palooza

Waxing UnLyrical

Engage your mind, alig & excel #measurepr. Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza. In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce. Katie Paine of Paine Publishing.

2015 Facebook Industry Report – Video on the Rise

Saying It Social

A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

To engage/motivate your internal community, you need to understand the ‘state of the union.’ A5 Agree with @shelholtz PR also needs to work with HR to foster employee connectivity, empowerment, and engagement #measurepr. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications.

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2015 Facebook Industry Report – Video on the Rise

Saying It Social

A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos

#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

Cayla Hicks also made a great point: @caylahicks I’ll be interested to see that too – and if Twitter Moments engages more people #measurepr. So did Kelly Byrd : A3: Multimedia = views, reach, (impressions if you MUST), engagement (likes, comments, shares, etc.), Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia. The November #measurePR chat took place on November 3rd.

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10 Twitter Best Practices For 2015

Firebelly

Here are 10 that will help you improve your efforts on Twitter in 2015. Engage with your audience first, win them over with your charm, and then when they ask you about your product, it’s not really selling. Visual content always gets more engagement. The post 10 Twitter Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. Some best practices are timeless, others change as frequently as Twitter does.

10 Instagram Best Practices For 2015

Firebelly

Last month, I talked about 10 Twitter Best Practices For 2015. Keep track of what kinds of content your followers engage with most. 8) Engage with your fans. Running a contest for a chance to win a product or gift card is a great way to engage your fans. The post 10 Instagram Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. This month I decided to take on my favorite app, Instagram.

10 Twitter Best Practices For 2015

Firebelly

Here are 10 that will help you improve your efforts on Twitter in 2015. Engage with your audience first, win them over with your charm, and then when they ask you about your product, it’s not really selling. Visual content always gets more engagement. Some best practices are timeless, others change as frequently as Twitter does. 1) Keep tweets short. Tweets that are around 100 characters get the most retweets and replies. 2) Don’t just sell. You don’t want to be that guy.

10 Instagram Best Practices For 2015

Firebelly

Last month, I talked about 10 Twitter Best Practices For 2015. Keep track of what kinds of content your followers engage with most. 8) Engage with your fans. Running a contest for a chance to win a product or gift card is a great way to engage your fans. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words.

Social Media Marketing Advice 2015: Cross-Platform Marketing

Devumi

This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Having options for your fans to stay engaged is going to be your key for 2015. A photo posted by Jordan (@jumpman23) on Jan 22, 2015 at 7:02am PST Make old content new and relevant again – then share You had some blog posts and other content that performed well last year, right?

Top SEO Do's And Don'ts To Try Out In 2015

Social Media Marketing

Here are top SEO techniques you need to try out in 2015: Form Strategy With Your Audience in Mind The key things you must focus on are what colors to use, what images to opt, and of course words to incorporate, including titles. It helps engage your audience. Your focus must be on how to keep your target audience engaged, and offering easy solutions to the problems of your target audience.

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4 Steps to Boost Your Social Media Engagement

Convince & Convert

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data. You can even sort results by engagement statistics or tweak your search terms to monitor your competitors’ activities. How do you manage to craft and publish multiple “interesting” or “engagement-inducing” tweets every single day?

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Take your business to the next level in 2015! Certainly not in 2015. Prospects expect you to engage with them more actively and personally, and search engines like Google tend to take notice. The post 9 Tried-and-Tested SEO Strategies for 2015 appeared first on Writtent Blog. Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are.

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5 SEO Writing Techniques to Consider in 2015

Writtent Blog

It might be 2015, but content and search engine optimization still go hand in hand. But finding your content and engaging with it are two different things. Images complement your text and increase the likelihood that prospects will read and engage with your content. Engagement aside, images can boost your SEO. The post 5 SEO Writing Techniques to Consider in 2015 appeared first on Writtent Blog. SEO writing techniques?

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How to Engage the Crap Out of Your Audience

Convince & Convert

Digital Marketing audience engagement benign violation theory content creation content engagement humor marketing strategy surpriseImage via BigStockPhoto.com. It’s no secret that to build long-lasting relationships and attract new leads, your content should be informational, provide value, and be entertaining. Most content marketers understand the first two, but seem to have trouble with the latter. Fortunately, humor is a valuable tool —and is certainly very entertaining!

4 Strategies for Improving Social Engagement

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data. You can even sort results by engagement statistics or tweak your search terms to monitor your competitors’ activities.

5 Tips to Engage Your Audience With Push Messages

Convince & Convert

You probably also know that varying levels of consumer readiness and engagement can result in varying returns on investment. How would you rate your level of engagement with the brands you see on the homescreen? Short of actually being in your store or using your product, the most engaged your prospects will be is while using your mobile app (highlight to tweet). What’s more, research by Localytics shows that when users enable push, app engagement is 88% higher.

35 Speakers to See at NamesCon 2015

Bill Hartzer

From January 11 to January 15, 2015, the NamesCon 2015 domain name conference is being held in Las Vegas. What are user preferences as they relate to the psychology behind click engagement? If you’re attending the NamesCon 2015 conference, feel free to get in touch. The post 35 Speakers to See at NamesCon 2015 appeared first on Bill Hartzer. I’m personally speaking in two separate sessions, and will be attending the conference all week.

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Social Media Case Studies audience engagement Forever 21 instagram personalized experience social media campaign social media case study social media strategySometimes you have to borrow from the past to drive innovation. Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way.

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. In fact brands and the companies that monitor brands have even redefined engagement. The definition of engagement is that … there is no definition! engagement Marketing #socialmedia content marketing conversations digital marketing

Video is The New King of Content Marketing

Mindjumpers

Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans. Whether you want to go emotional, funny or practical, it needs to capture interest to stimulate engagement. 7/10 people view brands more positively after watching engaging video content from them. Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic.

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How many Twitter users actually tweet?

Sherrilynne Starkie

Twitter reach is defined as the number of engaged users plus all their followers. In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). A lot of these non-users are probably bots or apps that connect users automatically to Twitter.

#48: The 2015 Guide to Facebook Engagement

Amy Porterfield

Here we are, two months into 2015…is it the future yet? The post #48: The 2015 Guide to Facebook Engagement appeared first on Amy Porterfield | Online Marketing Expert. List Building branding content creation content marketing engagement entrepreneur entrepreneurship facebook list building listbuilding mindset organic traffic podcast promotions retargeting sales selling social media social video traffic video

The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

If I asked you to engage with the people, the followers, the brand champions of your product or your brand, could you do it? Forgetting that sometimes for potential customers, buyers, partners and vendors, their first encounter or engagement with a brand, might be… wait for it… via social. Don’t make the mistake of undervaluing the power of educated engagement in social media. I promise you that what I’m about to say is worth reading.

Advanced Social Media Course – August Sydney 2015

Laurel Papworth

August 3rd-5th 2015. How do I get more Engagement (likes, shares, comments) and more Reach? Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further!

5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Oscars pic.twitter.com/IdU4dnAHA7 — Nathan Sawaya (@NathanSawaya) February 23, 2015 NASA Cleverly Roots For Films Related to Space Exploration One of the biggest surprises of the real-time tweets of the night was NASA.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

The choice of headline decides how many potential readers will read and engage with your content. Community Management Content Marketing Engagement Facebook Foursquare Google Google+ Guidelines I forgot to categorize Instagram Linkedin Local Marketing & Communication Mindjumpers Pinterest SEO Social Media Social Media Marketing Social Media Strategy Tips Tumblr Twitter YouTube

How to Use Social Media And Stay Couth

Waxing UnLyrical

Engage. You can’t engage appropriately without listening , which is why the listening bit usually comes first. One of the fascinating things about watching people engage on social media is seeing them get caught in a war of words when there’s really no need for it. And engaging with others online is part of what propels one’s P-C or real C status. But the whole point of being a grown-up is that you engage thoughtfully and in a measured fashion.

Weather-Based Marketing

Saying It Social

How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather

Will private conversations change Twitter?

Sherrilynne Starkie

Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful. Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Recognize these models? unfinishedbusiness. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part.

One Social Media Metric to Rule Them All

Visually SM

It’s important to always post a steady amount of content to keep all of your social followers engaged with your brand. Engagement. And the best way to do that is to engage with your fans and followers. That’s why engagement metrics—including speed and rate—are the most important thing to consider when analyzing social media. Engagement Rate. Engagement rate refers to the percentage of messages you respond to that require response. Engagement Time.

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Kristie Aylett, APR (@KristK) February 3, 2015. I met her at the SoloPR Summit, then at an engagement in Cleveland. Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them.

Top B2B Instagram Feeds You Should Follow Today

Visually SM

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Posted under the hashtag #DoMore, the company’s timeline features captivating images of farmers , graffiti artists , shark advocates, and other engaging folks doing interesting things. Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies.

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Monday Roundup: Celebrating Your Community

Waxing UnLyrical

Around the Web Community community building customer engagement Customer Relations As you read this, you might be gearing up to celebrate St. Patrick’s Day tomorrow, even if you don’t have Irish roots. I find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.”

Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

Your business’ blog must be interesting, valuable, & engaging. When you create a connection, you engage your readers. And engaged readers do one important thing much more than bored ones – they buy. What techniques does your business blog currently use to keep readers engaged? Blogging blogging tips connecting with blog readers engaging blog readers Guest Post by Dan Stelter. Does your business blog have the livelihood of a funeral?

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

We need to be going to the same arenas to have these discussions to help build an engaged community to answer these questions, combat these emerging challenges, and work together to come up with practical and research based solutions. Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape.

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How Priceline Uses Instagram to Build Fan Engagement

Convince & Convert

Why it’s important to go beyond the photo and engage with your client on the background of the insta-moment. How to engage your followers effectively to be your most important brand advocates. When she first started in social media, she followed everyone she respected and admired, paying careful attention to what they were saying/doing and engaging with them regularly. INSTAnt Fans.