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Microvideo Will Dominate 2014

Waxing UnLyrical

It’s simple, straightforward, and highly informative. Simple, direct, and full of useful information. Information can’t sell itself and with only six seconds to spare, how that information is presented is as important (in my mind) as what that information is about. Please respond in the comments below.

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What is Good Engagement Rate?

Oktopost

Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager. Wired to be Wowed, 2014. Teach New Dogs Old Tricks, 2017.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

The more data you have on leads, the better you can craft engaging content and messaging. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests.

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NBA Announces 2014 Social Media Award Winners

The Realtime Report

Rajon Rondo (@RajonRondo) January 14, 2014. The NBA was also host to the very first “ Social Media Night ” back in 2013, encouraging fans to socially engage with the Golden State Warriors. Best #TBT- Kendall Marshall (Los Angeles Lakers). Social Rookie- Mason Plumlee (Brooklyn Nets). 29,233,380 secs.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. The three biggest challenges to creating content are lack of time (30%), inability to create enough content (11%), and inability to create engaging content (11%). Image Credit: Robert Rose. Robert Rose ). iMedia Connection ).

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How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

Engagement and amplification. In this plugged-in era of engaging in social conversations, sharing opinions and stories online, and building connections virtually, a politician’s strong showing in social media does tend to have a positive impact on votes. ” That’s a lot of money! He is neither on Twitter nor Facebook.

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Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked

Jon Loomer

“Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. Example: “His reaction was priceless!”

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