Hootsuite

FEBRUARY 4, 2020

After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). That way you can make the best decisions when it comes to your social media marketing strategy. This is a massive jump from 2017 when a mere 24% said they preferred the site.

Instagram 145

Instagram Social Media Marketing Survey 145

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? 2012 was the year that America’s favorite cookie turned 100. Here’s why….

Campaign 100

Campaign Social Media Tumblr Eventful 100

Mindjumpers

JUNE 25, 2012

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. The Titanium Lions went to Nike+ for their product and service FuelBand – a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there.

Film 168

Film Small Business Curation Mobile 168

The Realtime Report

JULY 26, 2012

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. product information (48%). A total of 9.8 giveaways (54%).

Social Media 175

Social Media Discount Comparison Social Networking 175

Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social media education and training. Social Intelligence. The number of social media monitoring tools has exploded and at last count there were over 200 on the market.

Trends 103

Trends Social Media Social Graph Analysis 103

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. This made it feel a bit like a spammy social media network. The post Pinterest interest?

Strategy 195

Strategy Marketing Automotive Campaign 195

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. The rise of Social Intelligence. Social media education and training. Social Media Intelligence is a sure bet in my view – see this post. Measurement.

Analytics 92

Analytics Trends Social Media ROI 92

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Driving awareness for product launches, events and brand initiatives is a common marketing objective.

Influencer 195

Influencer Products Marketing How To 195

Webbiquity SMM

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Guest post by Athena Newton.

Social Networking 172

Social Networking Privacy Policies Foursquare 172

Kikolani

MAY 11, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 10 Real Ways to Beat the Beast that is Writer’s Block – Will you let writer’s block eat up your productivity, and come back for seconds to devour more free time?

Mashup 113

Mashup Resources SEO RSS 113

Bill Hartzer

OCTOBER 12, 2012

Twitter and Facebook , as well as many other social media networks such as Pinterest, both encourage and endorse reverse social media hijacking. What is Reverse Social Media Hijacking? Reverse Social Media Hijacking occurs when someone goes to a social media site (such as Facebook, Twitter, Pinterest, etc.)

Domain Name 162

Domain Name Social Media Twitter Policies 162

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

The Realtime Report

OCTOBER 12, 2012

The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. Promoted Product campaigns by a political handle. Twitter users exposed to political tweets are also more likely to visit political donation pages than they are to visit generic (non-donation) political sites.

Campaign 184

Campaign Sites Twitter Compete 184

Socialized

NOVEMBER 26, 2009

Here are my five social media predictions for 2010. Location-Based Applications Will Dissolve Into General Social Networks. Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint. Augmented Reality Applications Will Start to Go Mainstream.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bill Hartzer

DECEMBER 6, 2012

Being able to easily create business related social media content that goes viral is a great way to put money in your pocket, and your brand on the lips of every consumer that you reach. Catalog websites are perfect for this sort of thing since they tend to be overloaded with pictures of products. • With some imagination, So.Cl

Microsoft 140

Microsoft Social Media Tumblr Web 2.0 140

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience.

Retail 217

Retail Discount Loyalty Data 217

Small Business Mavericks

MARCH 6, 2012

You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention.

Cost 173

Cost Strategy Forums Compete 173

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They did that, and they told their friends.

LinkedIn 133

LinkedIn Social Media Strategy Tips 133

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. 70% of all mobile transactions occur within the first hour of a mobile site visit.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

The Realtime Report

NOVEMBER 2, 2012

via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn just topped 187 million users and is outperforming Wall Street’s expectations, according to the company’s Q3 2012 Earnings Report.

Social Networking 177

Social Networking Activities LinkedIn Posterous 177

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Socialmedia.biz

SEPTEMBER 16, 2018

In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own. However, the company has recently posted an open job listing for a Product Marketing Manager for Shopping which seems to confirm the company’s move into e-commerce.

Compete 102

Compete Instagram Fashion Sites 102

Firebelly

NOVEMBER 1, 2013

Pinterest Announces First Ad Product: Promoted Pins. What Pinterest’s Promoted Pins Mean for Social Media Marketing. By Nicole Fallon In early 2012, Pinterest came under scrutiny for secretly making money from affiliate links. By Holly Hammond Pinterest announced that it would soon launch promoted Pins on its site.

Advertising 161

Advertising Social Media Groups Groups 161

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

The Realtime Report

OCTOBER 1, 2012

An innovative new campaign by Kellogg’s uses tweets as social media currency. Customers were tweeting in-store to claim their Crisps, and others were simply tweeting the hashtag to share the “products for tweets” concept. The response was very positive, AdAge reports. ” (AdAge).

Hashtag 173

Hashtag Campaign Products Social Media 173

The Social Media Incubator

JULY 5, 2013

When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest. Do you have a product that you can show people using? Keep your content fresh.

Campaign 125

Campaign Platform Social Media Engagement 125

Buzz Marketing for Technology

JUNE 5, 2013

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Josh S Peters

FEBRUARY 22, 2013

A solid content strategy creates a framework for the business and those involved in the content production process. Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

Laurel Papworth

JULY 4, 2012

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. The mobile version will be retired on July 31, 2012. How did you come to this decision? .

RSS 86

RSS Social Media Netvibes Radian6 86

ProBlogger

DECEMBER 30, 2011

This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. In 2012, she’ll be just as busy. Colin Wright. Derek Halpern.

Blogger 52

Blogger Blogosphere Curation Case Study 52

Techipedia: Tamar Weinberg

JANUARY 15, 2013

Great leaders (and great companies) create movements, not just products. Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. Make innovation personal! Partnerships.

Press Release 192

Press Release Airlines Skills Retail 192

The Realtime Report

OCTOBER 23, 2012

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large. Which site has a greater percentage of users engaging with brands?

Buy 194

Buy Retail Survey Social Networking 194

The Realtime Report

AUGUST 29, 2012

.” The report lays out the method behind Ben & Jerry’s engagement with audiences across its social media platforms, leading with more than 4 million fans on Facebook. The brand’s secret for getting so social? Celebrating the Product, and the Fans . The tantalizing product shot. One example?

Sample 180

Sample Samples Case Study Hotels 180

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 191

B2B MySpace Startup Social Networking 191

Josh S Peters

JANUARY 15, 2013

Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. While SEO is still definitely about creating the least imperfect site it’s become more and more about the type and quality of the content on the site and how it gets shared off the site.

SEO 166

SEO Engineering Film Sites 166