Six important shifts for social media in 2012
Dave Fleet
DECEMBER 31, 2011
Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Key to measuring more effectively, but with far, far broader effects, integration (and the breaking down of silos) will become even more key in 2012. Better objective-setting. Improved Integration.
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