Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Ottawa's top tweeters for 2012. Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies.

5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while. ” Kony 2012 did that in spades. 5 Lessons for Nonprofits from Kony 2012. Philanthropy Public Relations Shonali Burke Social Media accountability invisible children kony 2012 story telling transparency

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March 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Related posts: February 2012: Ottawa’s Twitter top 20. Garious List: Top 20 Social Media Posts – March 2012 (garious.com). The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Very few of the most popular tweeps make the grade on the influence table. Also, quite a few influential tweeters don’t have that many followers, relatively speaking.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012. Would LOVE to get your comments and what you think 2012 Marketing Trends will be. Here’s to a great successful integrating marketing year for your SMB in 2012.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

Three Words for 2012

Justin Levy

Over the past month I’ve been working on my 2012 plans and getting myself organized and set up for the upcoming year. My three words for 2012 are: Consistency, Balance, & Ship. This is actually one of my three words from 2011 that I’m choosing to include again for 2012. I want to keep that up in 2012 and make even more improvements. The list of projects I want to accomplish in 2012 is long.

IABC Ottawa: Celebrate 2012 with communications experts.

Sherrilynne Starkie

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International Women’s Day 2012 — Are we really equals?

Sherrilynne Starkie

‘M’ asks 007…are we really equals? Until the answer is yes.we must never stop asking. The two-minute short, specially commissioned for International Women’s Day, sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or.

2012 Is The Year of Visual Communication

Mindjumpers

Much indicate that 2012 is the year where visual communication in social media will get its boom for real – Facebook’s Timeline is focused heavily on photos and visual storytelling, Instagram keeps making it easier to take, design and share photos and Pinterest has experienced an explosion in popularity thanks to its ability to find, bookmark and share images.

The Cannes Lions Grand Prix Winners for 2012

Mindjumpers

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Best Practise Cases Marketing & Communication Social Media Cannes Lions 2012 Cannes Lions Grand Prix Winners 2012 Nike FuelBand Nike PlusCannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions.

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Social Business in 2012 Study

Direct Marketing Observations

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. To quote, “Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business.”

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Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands.

Highlights from the 2012 PRSA International Conference #prsaicon

Waxing UnLyrical

I wrote last week about how connecting and reconnecting with new and old friends was one of the most meaningful parts of last week’s 2012 PRSA International Conference, and it truly was. You just read Highlights from the 2012 PRSA International Conference #prsaicon , originally posted on Waxing UnLyrical , published by Shonali Burke. Highlights from the 2012 PRSA International Conference #prsaicon. Events Public Relations Shonali Burke #prsaicon prsa 2012 storify

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012. London 2012 on Facebook, Twitter and Beyond. The 2012 Games had 48 different Twitter accounts, with a total of 1.9

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Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

The Realtime Report

Twitter & Politics: A 2012 Recap. On Tuesday, Twitter released a recap of the past year – 2012: Year on Twitter. The tweet garnered not only the most retweets in 2012, but the most retweets in history (over 817,000, as reported by the Washington Post.). Do you think Twitter played a significant role in US politics in 2012? The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook.

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses.

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Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration. To participate, Facebook and Twitter users can go to this link and share their favorite 2012 tune, adding to a “blank canvas” that will eventually make up the mosaic.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012. By Brian Honigman Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year.

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Lessons Learned: The Top 10 Twitter Mistakes of 2012. Lessons from 2012’s Social Media Disasters.

Picking up on #measurePR (May 2012)

Waxing UnLyrical

Here is your transcript of the May Day 2012 edition of #measurePR ; and. Here is your transcript of #measurePR on May 15, 2012 , when Rebecca Denison was our fabulous guest on the chat. Which isn’t bad… Picking up on #measurePR (May 2012). Yes, I know your #measurePR recaps from last month are delayed.

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Important Findings about Social Media around the World in 2012

Mindjumpers

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting. In this blog post, I will guide you through the 5 main conclusions of the report and add some final remarks on what to extract from the findings.

MeasurePR Enters 2012

Waxing UnLyrical

Last week we held the first #measurePR chat of 2012. What did people not get to do in 2011 , measurement-related, that they’d like to do in 2012: @hopwood : Set firm, meaningful and motivational goals for our people to achieve “client delight” @SceneStealrEric : Providing clients with full-service, customized reporting based on their web data. MeasurePR Enters 2012.

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Top Social Media Stats of 2012

The Realtime Report

UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month. billion internet users by the end of 2012. Related Stories Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard. What social media stats got the most attention in the last year?

My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. That’s one every two weeks. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set). The Book of Lost Things. The Last Ringbearer. Non-Fiction: Workarounds That Work ( here’s my review ). Game-Based Marketing.

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Social Media Gets the Gold for the 2012 London Olympics

The Social Media Incubator

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. Facebook In the Media social media social media news Social Media ROI Social Media Tips Twitter 2012 London Olympics 2012 Olympics 2016 Olympics Michael Phelps olympics on twitter online marketing strategy President Obama social media agency social media for business Twitter profiles

Three Words for 2012

Justin Levy

Over the past month I’ve been working on my 2012 plans and getting myself organized and set up for the upcoming year. My three words for 2012 are: Consistency, Balance, & Ship. This is actually one of my three words from 2011 that I’m choosing to include again for 2012. I want to keep that up in 2012 and make even more improvements. The list of projects I want to accomplish in 2012 is long.

A Bunch of Littles Can Make a Big Difference-KONY 2012

Direct Marketing Observations

SEO/SEM Kony 2012Just watch the video…and then jump on over to Invisible Children.

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2012 AllFacebook Marketing Conference: 5 Must-Reads

Firebelly

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions. We will be sharing some of our own thoughts on the conference later this week. Photos, Engagement Are Keys To Facebook Marketing Success. Want to get people to like, share, comment, repost and talk about what you post on your page? Post a picture.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012.

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. Here are four social media implications from the results of the 2012 Edelman Trust Barometer.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year.

Top 10 Public Relations Blunders for 2012

Bill Hartzer

So, here is this year’s list, the top ten public relations blunders of 2012. With 2012 marking its 100 th anniversary, the Boy Scouts of America (BSA) should have enjoyed a banner year. Tech entrepreneur and blogger Anil Dash questioned the campaign’s direction, noting that “if you find yourself putting brown makeup on a white person in 2012 … to sell potato chips, you are on the wrong course.” I always look forward to the end of the year.

Mobile-Only Facebook Use Climbs 23% Since March 2012

The Realtime Report

That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. Mobile ads just started showing up on Facebook in February 2012. And the second quarter of 2012 saw a modest decline of the number of daily active users accessing Facebook via personal computer. Out of Facebook’s mobile user base of 543 million, nearly 20% access the social network via mobile only.

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The Fastest and Slowest News Sites in 2012

Adam Sherk

Here are the fastest – and the slowest – news sites in 2012: Home Page Page Speed Score. April 2012. April 2012 Page Speed Score. It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites.

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Revisiting My 3 Words for 2012

Justin Levy

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Overall I’m happy with where I stand and the 3 words that I chose still remain relevant for the next 6 months of 2012. Welcome to July.

Social Commerce IQ 2012 [Report]

Mindjumpers

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. residents on their Facebook usage and interest in social commerce conducted from July 9 – July 12, 2012 point to some interesting statistics: 70 % of people would prefer to hear about a new product rather from their friends, than from a brand.

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011.

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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. Here are three things that every content marketer should have learned from the past 12 months. You Need to be a Good Writer.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. The post How to Create the Perfect Facebook Fan Page, 2012 Edition appeared first on Techipedia | Tamar Weinberg. This is a guest post by Tim Ware. Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before.

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Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. Nominations close on June 22, 2012 and the #Nifty50 women and men for 2012 will be announced in posts on the Webbiquity and Blue Focus Marketing blogs this summer.