Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? How Nike Stole Social Media Gold From Olympic Sponsor Adidas (Aug 21): 2012 was dubbed the “Social Olympics” and both Nike and official sponsor Adidas planned extensive social media campaigns around the Games.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012.

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Trending Sources

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitter

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. The post How to Create the Perfect Facebook Fan Page, 2012 Edition appeared first on Techipedia | Tamar Weinberg. This is a guest post by Tim Ware.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012.

The Fastest and Slowest News Sites in 2012

Adam Sherk

Here are the fastest – and the slowest – news sites in 2012: Home Page Page Speed Score. April 2012. April 2012 Page Speed Score.

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Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

The Realtime Report

Twitter & Politics: A 2012 Recap. On Tuesday, Twitter released a recap of the past year – 2012: Year on Twitter. The tweet garnered not only the most retweets in 2012, but the most retweets in history (over 817,000, as reported by the Washington Post.).

Jack Dorsey’s Speech at Disrupt 2012 [Full Video]

Idaconcpts

“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco.

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5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while. ” Kony 2012 did that in spades.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.

Three Words for 2012

Justin Levy

Over the past month I’ve been working on my 2012 plans and getting myself organized and set up for the upcoming year. My three words for 2012 are: Consistency, Balance, & Ship. This is actually one of my three words from 2011 that I’m choosing to include again for 2012.

The State of Digital Marketing 2012 [Infographic]

SocialFish

I posted last week a post from Danny Brown about the State of Social Media Marketing 2012 report. If you haven’t had time to read that, here’s a handy infographic for ya from webmarketing123. Get the full report from Awareness here. Useful Data

Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? To participate, Facebook and Twitter users can go to this link and share their favorite 2012 tune, adding to a “blank canvas” that will eventually make up the mosaic.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012.

Social Commerce IQ 2012 [Report]

Mindjumpers

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Important Findings about Social Media around the World in 2012.

Revisiting My 3 Words for 2012

Justin Levy

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. Welcome to July.

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

8 Big Social Media Takeaways from the 2012 Election Campaign. It is with that point that this set of social media takeaways from the 2012 election begins. Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012.

2012 AllFacebook Marketing Conference: 5 Must-Reads

Firebelly

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions.

The State of Social Media Marketing in 2012 [Study]

Pamorama

Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media

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Mobile-Only Facebook Use Climbs 23% Since March 2012

The Realtime Report

That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. Mobile ads just started showing up on Facebook in February 2012.

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. Lessons Learned: The Top 10 Twitter Mistakes of 2012. Lessons from 2012’s Social Media Disasters.

MUST READ: 2012 Edelman Barometer is out

SocialFish

From the post (my bold): Yesterday morning in London, Richard Edelman unveiled the 2012 Edelman Trust Barometer. Just saw this post from Edelman: Why Your Company Needs to Structure Properly for Social Media… Right Now.

Top 12 Social Media Insights for Nonprofits in 2012

Pamorama

Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media [.]. Facebook Infographics Marketing Nonprofit Social Media Twitter

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.

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20 Awesome Facts About LinkedIn – 2012 Edition

Shift Digital

One of my most popular blog posts over at Social Media for Law Firms is 20 Awesome Facts About Twitter – 2012 Edition so I decided to pen another similar post focused on the social media platform for business, LinkedIn. 20 Awesome Facts About LinkedIn – 2012 Edition.

Corporate Humanism is the #1 Trend Business Trend that Matters in 2012

SocialFish

2012 Edition: 15 Business & Marketing Trends That Matter. … at least according to the always super smart Rohit Bhargava. This slide speaks for itself; and it’s what we’re digging deep into in Humanize.

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. London 2012 on Facebook, Twitter and Beyond. The 2012 Games had 48 different Twitter accounts, with a total of 1.9

Social Media for Business in 2012 [Infographic]

Direct Marketing Observations

Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker. social media Social Media marketing

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device.

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention.

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Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]

Mindjumpers

2012 has been the year of many great achievements and little downfall for the social network. Adding Timeline applications to pages is not the only 2012 change that has been of great importance to brands interacting with their consumers on the network.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

Top 5 Social Media Fails of 2012

Shift Digital

Here are the top 5 social media fails of 2012. London Olympics 2012 Banned Brands. The London Olympic 2012 were an exciting time for fans all over the world. We hope you enjoyed our post on the top 5 social media fails of 2012.

Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012

Gemma Went

What is your one key comms forecast for 2012? Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictionsThis time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? … Read more.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far.

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Study: The Global Social Media Check-Up 2012

Mindjumpers

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders.

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Mad Men 2012

Twist Image

AMC has a new original series called, The Pitch , that looks at what it takes to be a leading advertising agency in 2012. There's a new reality show in town. and it's just for you.