yMarketingMatters

JANUARY 19, 2012

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012. Integrate customer review software within your website.

Trends 279

Trends Marketing Mobile Wireless 279

Mindjumpers

DECEMBER 19, 2012

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Important Findings about Social Media around the World in 2012. Customer Survey. A survey among 1,819 U.S.

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Report Retail Survey Social Graph 242

SocMed Sean

MARCH 23, 2013

It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. Sean Links to my 2012 Social Media Comics Social Media Comic – Why Don’t Our Customers Like Our Facebook Page? Bloggers: Would You Rather Be First Or Right?

Social Media 278

Social Media URL RSS Blogger 278

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.

Case Study 264

Case Study Blogger Study Campaign 264

Waxing UnLyrical

MARCH 12, 2012

One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while. ” Kony 2012 did that in spades. 5 Lessons for Nonprofits from Kony 2012. But at what price?

Film 260

Film Video Exercises Sites 260

Mindjumpers

JANUARY 2, 2013

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. In 2012, the photo sharing platform Instagram became immensely popular, which proved that users are increasingly visually focused. What do think are the highlights of the visual web 2012? Facebook Timeline.

Social Media 237

Social Media Tumblr Instagram Privacy 237

Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research.

Social Capital 275

Social Capital Research Social Media Case Study 275

Mindjumpers

MARCH 19, 2012

Tweet It’s a known fact that visual stimuli has a strong effect on humans, also compared to other kinds of stimuli such as reading or listening. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities.

Communities 273

Communities Feedly Feed Authentication 273

Sherrilynne Starkie

FEBRUARY 5, 2012

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).

Twitter 361

Twitter Influencer Newsletter List 361

Firebelly

DECEMBER 4, 2012

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012. 10 of the best social media campaigns from 2012. Seriously obsessed.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Techipedia: Tamar Weinberg

AUGUST 21, 2012

How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. The post How to Create the Perfect Facebook Fan Page, 2012 Edition appeared first on Techipedia | Tamar Weinberg. You can follow Tim on Twitter or on Facebook. [ Like this post?

Facebook 274

Facebook How To Drupal MySpace 274

Sherrilynne Starkie

MARCH 8, 2012

‘M’ asks 007…are we really equals? Until the answer is yes.we must never stop asking. The two-minute short, specially commissioned for International Women’s Day, sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes.

Film 363

Film Newsletter Features Google 363

Mindjumpers

OCTOBER 4, 2012

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting. Implications.

Social Media 239

Social Media Collaboration Report Instagram 239

Dave Fleet

JANUARY 9, 2012

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. That’s one every two weeks. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set).

Social CRM 304

Social CRM Flickr Review ROI 304

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 256

Social Media B2B Marketing SEO 256

Sherrilynne Starkie

JANUARY 3, 2012

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Webbiquity SMM

OCTOBER 16, 2012

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. Jeff Bullas ). Jeff Bullas ). There are 1.5

Social Media 239

Social Media Hubspot B2B Marketing 239

Direct Marketing Observations

JUNE 1, 2012

Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.

Social Media 247

Social Media Marketing 247

Sherrilynne Starkie

SEPTEMBER 28, 2013

I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . million to United Way Ottawa and the 2012 campaign raised a total of $30.6 United Way Ottawa really does make change happen. Last year, donors contributed $16.8

Communities 386

Communities Campaign Features Publishing 386

Direct Marketing Observations

DECEMBER 27, 2012

Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic. At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company.

Social Media 240

Social Media SEO Company 240

Mindjumpers

JANUARY 18, 2012

A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter.

Social Media 280

Social Media Statistics Mobile B2B 280

Sherrilynne Starkie

JANUARY 28, 2012

The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. The only surprise is that it’s not happened sooner than 2012. Maybe it is. But this unified approach seems inevitable considering Google ubiquity across the Web.

Policies 324

Policies Privacy Newsletter Google 324

Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Mindjumpers

JULY 30, 2012

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. Facebook engagement rate growth. Search spend.

Report 246

Report Engagement Facebook ROI 246

Sherrilynne Starkie

FEBRUARY 17, 2013

Ottawa’s Twitter top 20 for 2012. February 17: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

AUGUST 31, 2012

Cool Websites and Tools [August 22nd 2012]. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. iPhone app helps teens, parents log driving time. The Wacky Words That Are Now in the Oxford Dictionaries Online: LOLZ, Photobomb, Mwahahaha and More.

iPhone 341

iPhone Newsletter Applications Resources 341

Sherrilynne Starkie

OCTOBER 17, 2012

The Bizrate Insights study, which contains results from more than 7,000 verified online buyers in August 2012, compared Pinterest and Facebook engagement across a variety of shopping activities and usage occasions.

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

FEBRUARY 11, 2012

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies.

Content 307

Content Marketing B2B Newsletter 307

Mindjumpers

AUGUST 7, 2012

The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults. use Twitter as of February 2012, and 8% are daily users. Twitter is soaring among young adults. 15% of all online adults in the U.S.

Study 264

Study Twitter Mobile Survey 264

SocMed Sean

JANUARY 1, 2012

What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. Maybe it’s time to rethink whether the you’ll be able to quit your job in 2012 to become the next Pete Cashmore of the Web. Maybe it’s time to…well…quit. You wouldn’t be the first.

Creative Commons 279

Creative Commons Flickr Adwords Social Networking 279

Direct Marketing Observations

MARCH 4, 2021

In 2012, I was working at Accenture. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing. It’s like an appliance now. Prior to that I was at Ernst and Young. At each place, my sole focus was on Social Media. At EY it was on behalf of our clients.

Social Media 324

Social Media Company Instagram Organization 324

Sherrilynne Starkie

NOVEMBER 24, 2012

The International Association of Busines s Communicators (IABC) recently presented its Silver Leaf Awards for 2012, and Thornley Fallis and our client Allstate Canada were recognized with two Awards of Merit. Quick report on the IABC 2012 conference in Chicago. Click here to start to receive my newsletter. Related articles.

Conference 247

Conference Newsletter Trends Campaign 247

Sherrilynne Starkie

OCTOBER 29, 2012

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. And the winner is… Mike Reynolds who left this comment: “Survival. Related articles.

Conference 259

Conference Newsletter Skills Questions 259

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. Similar Posts: 2012 Is The Year of Visual Communication. Tweet Instantaneous mobile photo sharing is becoming increasingly popular.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Sherrilynne Starkie

DECEMBER 30, 2012

This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. Is there a generational shift behind this mismatch?

Newsletter 343

Newsletter Hashtag Twitter Social Media 343

Sherrilynne Starkie

APRIL 17, 2012

Social Media Week 2012 SP (Photo credit: Fora do Eixo). Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality.

Social Media 313

Social Media ROI Collaboration Newsletter 313

Waxing UnLyrical

OCTOBER 9, 2012

You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out. You can pre-program tweets, get a Twibbon, change your Facebook cover photo… tons of ways you can help spread the word.

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Flickr Upcoming Eventful Campaign 263