Social Capital Ottawa

Sherrilynne Starkie

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. This one-day conference is “must attend” for social media enthusiasts and newbies alike. With ‘Are you social?’

Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. Three biggest myths of social media.

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One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace.

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Now, should you want to locate the influencers in your particular space, here’s the bare bones guide to social media influencer identification: Define the key topic(s) you want to locate influencers for. Do they get comments and do people share their content through social media?

IABC Canada: the big shift

Sherrilynne Starkie

Ipsos Public Affairs conducts corporate reputation and social research around the world. Social capital Ottawa. Ottawa’s Capital City News. Featured Headline Ottawa public relations Canada Darrell Bricker IABC PR Social MediaDarrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada.

Using word clouds in communications analysis

Sherrilynne Starkie

Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleAccording to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text.

Ottawa’s Capital City News

Sherrilynne Starkie

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. My social capital in Ottawa. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia).

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BRAND EQUITY: ARE YOU THE BEACH BALL?

Myrland Marketing

Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in [.]. Branding Social Media Uncategorized Brand Brand Advocates Brand Equity Business Consulting Law Firm Lawyer Legal Marketing Marketing and Advertising Professional Services Social capital Social Media Consultant

From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview

Firebelly

We have some aggressive growth plans for the remainder of 2012. Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees. To me this also includes social capital, meaning your customers that believe in you. We always consider the social element in marketing campaigns. “I believe that creativity and philanthropy are two things that belong together.”

The Power Of Imagination

Twist Image

I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. Great advertising does many things that social media will never compete with. What this commercial reminded me, is that advertising does something that social media has yet to do: fosters a sense of persuasion through imagination.

Marketing Is Dead

Twist Image

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all brands are social. social capital.

Rockyou fined and social media implications

Laurel Papworth

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. If capitalism was all about inflicting dodgy products and exploiting workers, the new social capitalism is about exploiting the members. The only things produced in social media sites are members (members produce the rest).

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The Future of Work: A Manifesto

SocialFish

We all have the social capital to help fix that. Work involves social respo­nsibility. **­ *. The new human workplace therefore has a respo­nsibility for social good. **­ **. This manifesto is a work in progress, and my personal output from 4 incredible days in Omaha last November with Joe Gerstandt, Jason Lauritsen, Jamie Notter, Janyne Emsick, Jen Benz, Eric WineGardner, Charlie Judy, James Papiano, Stuart Chittenden, Mike Wagner and David Ballard.

8 use cases for social media and associations

SocialFish

In case you missed them, or want them all in one handy link, here is a nice roundup for you of our Social CRM Use Case series , which was originally created for the Avectra blog. ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment. Social CRM Use Case 2: Socializing educational content for member retention. Social CRM Use Case 3: Optimize and socialize your member services. Social CRM Use Case 8: Leveraging Blogger Influence for Outreach.

Get More Comments: Focus on the First Comment

ProBlogger

My second-most popular post on Firepole Marketing was a controversial take on the topic of social transactions, called Is the Bank of Social Capital… Broken? This guest post is by Danny Iny of Firepole Marketing. Remember the first time you realized that you’ve actually got traffic? Suddenly, you aren’t blogging to an empty void—real people are consuming and engaging with your content! Or are they? That’s when you begin to wonder … why isn’t anybody leaving a comment?

Klout and the Reality of Return on Influence

Convince & Convert

There was a reason why nobody in social media has written a book about the nature of influence. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.” Even though reciprocity on the social web can be something as small as pushing a Like button, that human instinct is still the same, so it’s way out of whack. I think in many ways the social web really amplifies personality.

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Blogging in 2017: How to Disrupt and Get Noticed

ProBlogger

Back in 2012 Domo presented research claiming WordPress users alone create 347 articles every minute. It may occasionally border on impossible depending upon your link-building abilities and social capital. This is a guest contribution from Sam Warren of Rankpay. I’ve got good news and bad news. The bad news is this: that boring content you’re probably peddling? It’s not worth it anymore. It has its place, but it’s not going to take you to that next level.

Blogging in 2017: How to Disrupt and Get Noticed

ProBlogger

Back in 2012 Domo presented research claiming WordPress users alone create 347 articles every minute. It may occasionally border on impossible depending upon your link-building abilities and social capital. This is a guest contribution from Sam Warren of Rankpay. I’ve got good news and bad news. The bad news is this: that boring content you’re probably peddling? It’s not worth it anymore. It has its place, but it’s not going to take you to that next level.