Trending Sources

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? How Nike Stole Social Media Gold From Olympic Sponsor Adidas (Aug 21): 2012 was dubbed the “Social Olympics” and both Nike and official sponsor Adidas planned extensive social media campaigns around the Games.

2012 Marketing: Five Ways to Power It Up

Spin Sucks

This reminded me of the lesser-known, and rarely-discussed side of marketing. Behind the public side of marketing there are fundamental mechanisms that take place. And, just like cooking, marketing is a process that culminates in a quickly-consumed output.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. This infographic is brought to you by ExactTarget, a leader in social media marketing.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Tim Ware.

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Social Commerce IQ 2012 [Report]

Mindjumpers

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Important Findings about Social Media around the World in 2012.

20 Social Media Blogs You Should Read in 2012

Pamorama

It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012.

Seven Tools for Your 2012 Marketing and Communication Plans

Spin Sucks

Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. If you’re looking for an opportunity to use a daily deal site, keep an eye on which ones remain toward the middle of 2012.

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2012 AllFacebook Marketing Conference: 5 Must-Reads

Firebelly

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Photos, Engagement Are Keys To Facebook Marketing Success. Marty Weintraub On Finding Your Facebook Marketing Demographic.

Jack Dorsey’s Speech at Disrupt 2012 [Full Video]

Idaconcpts

“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco.

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Top Social Media Stats of 2012

The Realtime Report

At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month. billion internet users by the end of 2012. What social media stats got the most attention in the last year?

5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while. ” Kony 2012 did that in spades.

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The State of Social Media Marketing in 2012 [Study]

Pamorama

Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Social Media Marketing Tips, Tactics & Techniques.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game.

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. The Role of Big Data in (Social) Marketing. Key Technologies to Impact (Social) Marketing. The Role of Mobile in (Social) Marketing.

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. Small Business Internet Marketing blogging forums networking SEO

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Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? To participate, Facebook and Twitter users can go to this link and share their favorite 2012 tune, adding to a “blank canvas” that will eventually make up the mosaic.

Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]

Mindjumpers

2012 has been the year of many great achievements and little downfall for the social network. Adding Timeline applications to pages is not the only 2012 change that has been of great importance to brands interacting with their consumers on the network.

52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Reddit Marketing Tips.

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. Lessons Learned: The Top 10 Twitter Mistakes of 2012. Lessons from 2012’s Social Media Disasters.

Study: The Global Social Media Check-Up 2012

Mindjumpers

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders.

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Eight Social Media Trends for 2012

Spin Sucks

2012 Social Media Trends. Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. But 2012 is the year it need to integrate. And mobile can’t live without marketing.

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Five Tips for Preparing for 2012

Spin Sucks

But 2012? Following are five tips on doing the same so your 2012 shapes up to be excellent. Through Spin Sucks (our blog) and the forthcoming Spin Sucks Pro , I realized what I really want to do is change the perception of the PR and marketing industries.

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Corporate Humanism is the #1 Trend Business Trend that Matters in 2012

SocialFish

2012 Edition: 15 Business & Marketing Trends That Matter. … at least according to the always super smart Rohit Bhargava. This slide speaks for itself; and it’s what we’re digging deep into in Humanize.

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Social Media for Business in 2012 [Infographic]

Direct Marketing Observations

social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.

Top 12 Social Media Insights for Nonprofits in 2012

Pamorama

Facebook Infographics Marketing Nonprofit Social Media TwitterBlackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media [.].

2012 Is The Year of Visual Communication

Mindjumpers

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Editorial Planning for Facebook Marketing.

Three Values to Hold High in 2012

Spin Sucks

Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Three Values to Hold High in 2012. Today’s guest post is written by Shelley Pringle. .

IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. of the total online advertising market.

Social Media Stats [Infographic]

Mindjumpers

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter.

Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012

Gemma Went

What is your one key comms forecast for 2012? Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictionsThis time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? … Read more.

Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. Blog Blogging Content Marketing Writing content marketing

Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there!