Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Ottawa's top tweeters for 2012. Featured Ottawa Social Media Twitter Facebook Lists Online Communities Social networkSherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. As with this year, we will be asking our community to nominate their favorite leaders in this field. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

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2012 Is The Year of Visual Communication


Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities. Much indicate that 2012 is the year where visual communication in social media will get its boom for real – Facebook’s Timeline is focused heavily on photos and visual storytelling, Instagram keeps making it easier to take, design and share photos and Pinterest has experienced an explosion in popularity thanks to its ability to find, bookmark and share images.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or.

Social Business in 2012 Study

Direct Marketing Observations

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. To quote, “Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business.”

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The Cannes Lions Grand Prix Winners for 2012


Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. The FuelBand tracks your activity and converts it into your Fuel, so that anyone who’s active can compare their activity with others on the Nike+ community site. It’s a genius executed campaign and platform created to connect people and to challenge the individual user as well as the community she/he belongs to.

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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? What the #measurePR Community Thinks of 2012. Guest Posts Measurement MeasurePR Social Media #measurepr 2012 predictions jen zingsheim

Create Brand Value Through Local Community Management


The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. With Google+ Communities, Google launches its own version of Facebook Groups by VentureBeat. ” Google+ becomes the world’s social platform…with Community by Relevanza.

Picking up on #measurePR (May 2012)

Waxing UnLyrical

Here is your transcript of the May Day 2012 edition of #measurePR ; and. Here is your transcript of #measurePR on May 15, 2012 , when Rebecca Denison was our fabulous guest on the chat. We’ll pick up the chat again today; we’ll do a community chat, so bring your smarts! Which isn’t bad… Picking up on #measurePR (May 2012). Yes, I know your #measurePR recaps from last month are delayed.

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Important Findings about Social Media around the World in 2012


InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. Consumers are major fans of market research communities and after Facebook, a research community is the second most preferred platform – consumers want their feedback to have an impact. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting.

MeasurePR Enters 2012

Waxing UnLyrical

Last week we held the first #measurePR chat of 2012. So the chat was a community chat or, as I like to call them, a fireside chat. What did people not get to do in 2011 , measurement-related, that they’d like to do in 2012: @hopwood : Set firm, meaningful and motivational goals for our people to achieve “client delight” @SceneStealrEric : Providing clients with full-service, customized reporting based on their web data. MeasurePR Enters 2012.

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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House RulesDoes your Facebook Page have Rules or is it a free-for-all?

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. Here are four social media implications from the results of the 2012 Edelman Trust Barometer.

2012 in Recap: The Year of Visual Social Media


2012 was a significant year for Social Media with milestones such as Facebook reaching 1 billion monthly active users worldwide, the Pope joining Twitter, Red Bull Stratos pulling the all time greatest marketing stunt with Felix Baumgartner’s space jump, Obama’s “Four more years” being the most retweeted in history, and not least PSY’s Gangnam Style being watched more than a billion times on YouTube and danced all over the Globe. What do think are the highlights of the visual web 2012?

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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

The Value of Matching Your Brand with a Local Community Manager


Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. How would you execute a local community management strategy for a global brand?

Revisiting My 3 Words for 2012

Justin Levy

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Overall I’m happy with where I stand and the 3 words that I chose still remain relevant for the next 6 months of 2012. Welcome to July.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. The post How to Create the Perfect Facebook Fan Page, 2012 Edition appeared first on Techipedia | Tamar Weinberg. This is a guest post by Tim Ware.

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Setting Facebook Community Expectations


Setting expectations is the corner stone of any successful Facebook community. Have you set expectations in your community? According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. It’s interesting that so few companies aren’t taking the time or don’t even know that expectations would not only protect the brand, but maximize the fan’s overall experience.

Having a Community Means Having a Brand: Listen to Feedback!


Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? A community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it. Monitor what they are saying and discussing with both you and other fans within the community.

How to Actively Use Facebook Post Insights to Improve Your Community Management


Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. I will share a few tips as to which questions and answers to use when analysing the data and show how to use your new found findings to optimize on future community management. Tweet.

The Characteristics of A Community Manager


The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Yesterday, we talked about the importance of Local Community Managers, when a global brand wants to establish a social media presence on local country markets. Getting a community involved and engaged needs a lot of planning.

What Would You Like Our Blog To Do In 2012?


We have “Monday’s Social Media Marketing Must Reads”, we cover best practices and features of products/services, and we write about conversations and community. Whether this is the first time you’re reading our blog or you’re a regular reader – let me thank you! yeah it's pictures of me - I'm over it. It means a lot to us to know that people (like you) are reading.

Revisiting My 3 Words for 2012

Justin Levy

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Overall I’m happy with where I stand and the 3 words that I chose still remain relevant for the next 6 months of 2012. Welcome to July.

Social Media Comic – Communicating With Your Customer Community

SocMed Sean

But, as with most things in life, honesty is the the best policy when it comes to communicating with your online community. Let your community know that you are: 1) aware of the problem; and 2) working to resolve it. Who knows, by engaging your online community, they might suggest a solution that you hadn’t thought of. Humor People Social Media best practices cartoon comic community customer service social media strategy

Skittles: Having the Blues Can Cause Huge Facebook Fan Involvement


By having a character to follow and involving fans in the process of launching a new product, Skittles created a feeling of community belonging amongst fans. Best Practise Cases Community Management Facebook Social Media Best Practice Cannes Lions 2012 Case Study Skittles Blue Skittles Blue campaignTweet The Cannes Lions festival is at its highest these days with the last award winners being announced tomorrow, Saturday, June 23 rd.

Start Your Own Google+ Community

Small Business Mavericks

Yesterday, while no one was looking, Google+ introduced Communities. Evidently, a bunch of people were looking because within minutes hundreds of new communities started appearing on the social network. As of this writing, some communities are approaching 10,000 members. Communities within the context of Google+ is a good idea. Communities is just one more aspect of that. Communities allow you to start one or join one.

Fetching Friday – Resources Mashup & Supermoon 2012


19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. Building Community on Your Blog – If each fan spends $100 per year on your products and services, and you have 1000 “true fans”, you will have a nice six-figure income of $100,000. The question then becomes… how do you build a community of fans?

Top 10 Search Keywords for Portland Oregon 2012

Bill Hartzer

What did residents of Portland, Oregon search for during 2012? Anyhow, here are the top 10 search terms on Google that originated from Portland Oregon in 2012: The following terms make up Google’s Portland top ten searched list: 1. Olympics 2012. Easter 2012. OnPoint Community Credit Union. Mother’s Day 2012. Election 2012. Olympics 2012. Kony 2012.

On Youth, Age, and Community Service

Waxing UnLyrical

people will be participating in community service in Dr. King’s memory. And while it’s not an obvious way to do so, ensuring that we in the public relations profession are as accepting of “old” as of “young” is the greatest service we can do to our own community. On Youth, Age, and Community Service. Career Personal Public Relations Shonali Burke age community service martin luther king youth

6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Communities on the web function much like real-life communities; they unite around a specific focus and often pursue common goals. Only then can you define the business goals of your community.

Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Here’s a video from Google on what these new communities are all about: What Do Google+ Communities Offer My Business? Add to that the very important fact that anyone can create a Google+ Community.

Study: The Global Social Media Check-Up 2012


The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. Other interesting Facebook findings: The average corporate Facebook page’s community has increased by 275% since 2010.

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Facebook Pages: Using Content & Conversation to Build Community


During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. The points above are a great starting point if you are new to community management, but also a great refresher for the those that are in the trenches doing this stuff everyday.

5 Ways to Avoid Squashing Your Community Like a Dictator

Convince & Convert

I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community. It is huge and it heavily depends on its community network to spread its message and ensure success. Lately, however, that community has floundered, stuck in old methodology and unable to connect with a fresh audience. Click to read more » brand communities Community Management community management online community

6 Great Conferences to Attend Before the End of 2012

Convince & Convert

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S. August 16-17, 2012, Minneapolis, Minnesota. September 4-6, 2012, Columbus, Ohio. September 27-28, 2012, San Diego, CA.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. The Top 20 Twitter Clients being Used in 2012 by WindMill Networking. Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days.

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How to Be the Architect of a Passionate Community

Convince & Convert

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. However, most of us are tasked with being the architects for a brand’s online presence and community rather than managing big brands and pages. To keep it growing, you are going to need the help of your community.

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? I’ve been putting out a podcast on Online Communities and Social Media for a number of years and experimented with different genres.

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PERTH: Social Media Training Course April 2012

Laurel Papworth

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. Date: 27th April, • Venue: DigitalMe – Northbridge Piazza, Community room.

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm. She was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media.” Laurel is the CEO of The Community Crew, managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.