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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. To get the answer, they reached out to over 5,000 women of color.

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Link Love Monthly: Best of March 2011

SocialFish

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future) (Jeremiah Owyang). Things Companies Don’t Want to Hear about Social Media (Sysomos). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog).

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Unmetric joins the Falcon & Cision Family

Unmetric

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. It began when I was at my previous company in the enterprise peer-to-peer data backup space. Brands were concerned about things like audience sizes and how fast they were growing their communities.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

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An Introduction to Vertical Social Networks

Buffer Social

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

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PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. How is the company making its case — and what is Twitter’s counter-argument?

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