The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it? aaker. Ambal.
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media. The whole concept of online community is evolving.
You Are The Company You Keep
NOVEMBER 10, 2011
Are you keeping company with people who are successful and learning as much as you can? Misery loves company. What kind of company are you keeping? You Are The Company You Keep. Communication Guest Posts Social Media engaging in social media nancy davis Online CommunitiesGuest post by Nancy Davis. Tell me who your friends are and I will tell you who you are.”.
Five Tips to Grow Your Facebook Community
MAY 11, 2011
Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. In fact, after looking through a variety of other Facebook company pages, it seems this is something that should be open for discussion. We get this question all the time, “H ow can I grow my Facebook community ?”
Four Reasons You’re Not a Media Company
JUNE 20, 2011
He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. You have a lack of cadence. Call me. Do it.
How Social Media Strengthens Companies [infographic]
FEBRUARY 9, 2011
Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. When building a community, you built trust and as a result the value of a brand is enhanced. Engage and build trust. Take a look yourself. Click image to view large -.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Cohen describes how GE found success with a private social media community. Are These Social Media Trends of 2011 Part of Your Strategy? But 44.24
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. ” Come on, if I were really interested in the new products of every company I like on Facebook, I would also be subscribed to over 400 email newsletters.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. Now you may wonder, “ How do we build a community? You expand it.”
Community Manager: To Be Or Not To Be!
DECEMBER 28, 2011
Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
Infographic: 5 Companies That Are Rocking Social Media
Social Media Marketing
NOVEMBER 29, 2011
We all know the usual names of companies that are doing well in social media. Unisys uses social media internally for effective collaboration and a boost to company productivity. Are there other companies that are doing some interesting things with social media that are worth talking about? infographic communities customer relations social media enterprise
Are Social Media Companies Overvalued? [Infographic]
MAY 29, 2011
Are we experiencing a tech bubble in shares of social media companies? Facebook’s valuation is now $75 billion, prompting litigants to come out of the woodwork claiming that Mark Zuckerberg promised them a part of the company back when he lived in a dorm at Harvard. The company is projected to be worth $100 billion by the time it goes public in 2012. billion. billion.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. It’s hard to cultivate a community.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Will Kinsler.
Etsy.com: Online Community Revenue
JUNE 26, 2011
Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. The company is generating over $1 million/month in revenue, Kalin told me. January 2011: Etsy’s 6.9 127 countries. Etsy blog ).
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. This online community made it happen.
HootSuite Talks to Spanish Speaking Community
APRIL 21, 2011
On April 21, 2011 there are several websites down. The company claims that are working to resolve the problem. Among the affected are HootSuite, Reddit, Foursquare and Quora. The problems appear to be caused by an issue affecting the Amazon Web Services. The issues were all visible on 4/21/2011 at Amazon’s AWS Service Health Dashboard. The HootSuite Case. Oh no! Simple. in 2013.
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager , they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Yeah, that’s going to be you.
Secret Sauce for Small Business: Building Social Media Communities
Blue Focus Marketing
AUGUST 22, 2011
“Social Media Communities Empower Small Businesses. Twitter is an amazing place to meet interesting people and join communities. On March 8, 2011, Craig launched craigconnect to bridge the gap between concerned citizens and great causes. Social Media Communities Create Value. Kent’s #MarketerMonday community expanded into #MMChat , (every Monday at 8 p.m.
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. How about a bitchy tweet on Twitter?
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. More than 80% of U.S. The conclusion?
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? . G: What are you top resources for community management? E: Behind every good online community is a good community manager.
Open Community Case Study – GoPlow
MARCH 9, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow. Check them out: GoPlow Community.
How To Promote Your Business In 2011 | Small Business Mavericks
Small Business Mavericks
APRIL 21, 2011
3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. Press releases – Write and publish a press release online every time your company does something remarkable. About Us What’s a Maverick?
Is Technology Ruining Online Community
Convince & Convert
AUGUST 21, 2011
Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. How did companies possibly succeed in that technologically challenged epoch devoid of touchy-feelie buzzwords? Let’s shift our focus under the water line where the real mass of online community floats.
7 Ways to Turn Employees into Brand Ambassadors
SEPTEMBER 15, 2011
Want your company to attract more business, secure greater exposure, and reach new customers? Here are some of my top tips to engage your employees and elevate them into brand ambassadors for your company. Create a culture shift in your company to ensure upper management is accessible, visible, and approachable. Have exciting company news? Break down the barriers.
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. The CEO of the company I worked for, a sought-after public speaker, initially asked me to fill in for him in an event. and the community members.
B2B Blogging Trends 2011: Towards an Integrated Approach
MAY 24, 2011
Should a company blog? You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. B2B Blogging Trends 2011. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should employees blog? There are no “musts” in business. They should be obvious by now.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? The Function of News in Community. And by community I don’t mean articles with comments. Fairfax?
Mix of Social Media Trends 2011
JANUARY 7, 2011
Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. use at their companies." Which doesn't make it wrong.
Top 10 Public Relations Blunders of 2011
DECEMBER 14, 2011
Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. So, here is this year’s list, the top ten public relations blunders of 2011. I always look forward to the end of the year.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! link] Your Business’ Online Community [.]
Strength of Community Supersedes Influence
JANUARY 12, 2011
With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces everyone with their presence, the organization’s community remains.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
How can a company launch (or relaunch) a new blog properly? Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation. The Blueprint for the Perfect Blog Post (Infographic) by Business 2 Community. Stuart W.
Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
Social Media Citizens
FEBRUARY 13, 2011
As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. Companies like Cisco and Avaya are good example of this.