Social Media Strategies Summit

OCTOBER 21, 2021

Doug Conant is a veteran businessman who was president and CEO of the Campbell Soup Company until 2011. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. I am so excited about our new campaign Work It Out @JCWI_UK. Strive Masiyiwa.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Firebelly

FEBRUARY 17, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Toyotas "Sienna Family" YouTube Campaign : Comments The commercial I saw had the youtube url at the end. View an alternate.

YouTube 129

YouTube Campaign URL Paid Search 129

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

Dave Fleet

AUGUST 16, 2011

As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy.

Conference 400

Conference Travel Hosting Influencer 400

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. pts Settings.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.

Social Media 195

Social Media Postrank Flickr Class 195

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Laurel Papworth

APRIL 6, 2011

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tools which the student can continue to use after the course. We pull dynamic feeds of conversations on Facebook, Twitter, blogs and others social media sites all into one web page for easier monitoring.

Course 79

Course Social Media Class Flickr 79

Waxing UnLyrical

FEBRUARY 1, 2011

And especially since the chat brings together folks at all levels of experience, we thought it would be good to focus the conversation around outcomes with these questions. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. says: February 2, 2011 at 10:50 am [.]

Postrank 193

Postrank Metrics Tourism WordPress 193

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. I’m pretty much on #teamfollow, which means if you follow me, I follow you.

Tools 163

Tools Klout Policies HootSuite 163

agora pulse

OCTOBER 6, 2020

back in February 2011. Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? I like to end discussions with an invite to tweet me your thoughts or join the conversation. Add their directors on your Linkedin and engage in conversation about their strategy.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Proactive Report

DECEMBER 24, 2010

Facebook and Twitter were the most commonly used sites in integrated email-social campaigns. Monitor the social conversation and engage. Marketers rate social media as the online marketing channel with the greatest positive effect when integrated with email. source: Lyris. Facebook integration produced the best results eMarketer.

Trends 85

Trends Engagement Press Release Social Graph 85

Waxing UnLyrical

FEBRUARY 28, 2013

The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was liberated inevitably plays on your mind. Experiences which will surely scar them for life. Image: Vhardy via Flickr, CC 2.0. But talk about it we must.

Industry 250

Industry Marketing Construction Flickr 250

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Idaconcpts

JANUARY 17, 2012

I first wrote about this project back in February 2011 and I was very happy to support this project. In 2010, a chance encounter at the Miami International Airport between Marin (now based in NYC), and LAI bass player Jose Rafael Torres led to a conversation about the band’s 20-year anniversary, which took place in 2011.

Film 114

Film Press Release Project Collaboration 114

Waxing UnLyrical

OCTOBER 24, 2010

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Firebelly

APRIL 11, 2011

The State of Community Management in 2011. By Paul Cook Now that TagMan has been tracking all the activity of some very big clients for a substantial period of time, we can provide some pretty definitive answers about how different campaigns appear in, and contribute to, the path to conversion.

Social Media 181

Social Media API Paid Search Metrics 181

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. How do you qualify your audience for each campaign? No one enjoys having their value reduced to a number, or bid for at an auction.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 3, 2010

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. Click here to try reconnecting the live stream. | pts Settings. Wanna Subscribe? Shall We Tweet?

Postrank 255

Postrank ROI Tourism Blogroll 255

Sprout Social

SEPTEMBER 12, 2022

They can be years-long partners, or campaign-based resources, which is increasingly popular. Ideate and run advertisement campaigns: Paid social and organic social strategies often require different tactics. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Ignite Social Media

DECEMBER 8, 2017

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. However, much like you wouldn’t organize a print campaign in the same way you would television, social content strategies aren’t one size fits all.

Content 99

Content UGC Instagram Social Media 99

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial.

Social Media 217

Social Media Trends Smart Phone ROI 217

Janet Fouts

JULY 7, 2014

Take Audi’s R8 campaign, #WantAnR8 which resulted in lots of drooling car buffs sharing their dream car as well as a lot of dealerships getting into the game and being retweeted. A beautiful 2011 R8. The soldier responded and started a conversation with the woman who sent the tweet. How would you dress up your dream R8?

Hashtag 156

Hashtag Proposal Open Source Twitter 156

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. So thank them.

Social Media 186

Social Media Real Estate Survey Eventful 186

Convince & Convert

JULY 7, 2011

average, based on Comscore’s findings to that effect in May, 2011). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average. At least 34,000 of that group acquiesced and agreed to “like&# Buca di Beppo, which is a conversion rate of 3.4% overall conversion rate, and a 19.9%

Press Release 152

Press Release comScore Cost ROI 152

Proactive Report

JULY 3, 2011

“A powerful global conversation has begun. Your stakeholders are sharing information and having conversations about you. Source: Facebook, April 2011). Source: AdAge/ Ipsos, February 2011). Over 50 million users ‘Like’ brands every day (Source: BrandRepublic, May 2011). The Cluetrain Manifesto.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. And there’s reason for it: Micro-influencer campaigns work. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Postrank 182

Postrank Tourism Blogroll WordPress 182

Kikolani

MARCH 17, 2016

Videos shoddily shot on low-quality cameras and with poor audio will likely not result in conversions. The app has already earned several distinctions since its launch in May 2011. The accolades include TUAW’s 2011 Video App of the Year and Gizmodo’s Essential Apps of 2011 and 2012.

Video 100

Video Content Marketing Applications 100

The Realtime Report

OCTOBER 9, 2012

“An online coming-of-age love story” formed the basis for a recent social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand. Our favorite fun campaign fact? The story matters a lot.” ” The viewing audience was equally divided among men and women.

Video 139

Video Film Project Campaign 139

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Take a look at their 2011 video showing how Facebook integrates with the Spotify player. They can significantly boast the conversion rates of websites and e-marketing campaigns. Their quirky house style can be seen across all of their animated promotional videos – of which they have many. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. How much of that revenue comes from tiny Malta?

Hotels 151

Hotels Guidelines Project Groups 151

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Determine who you’ll be talking to in social media; current customers, potential customers, people who don’t know you? Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce.

Retail 108

Retail Sentiment Project Instagram 108

Pixlee

SEPTEMBER 29, 2020

Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. Therefore, companies that actively engage their audience enjoy better growth and a higher conversion rate than ones that don’t. They flock to brands that go further than making a sale. Context Matters.

Engagement 90

Engagement How To Metrics Loyalty 90

Firebelly

AUGUST 6, 2010

Bold & Digital Men of Social Media 2011 Calendar Seriously. A funny social media strategy generator. Click around a bit to figure this site out. Hunch Answer 20 quick questions to personalize your internet experience. But the money raised is apparently going to a good cause. This prevents automated programs from posting comments.

Social Media 163

Social Media Paid Search SMS Syndication 163