Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Postrank 182

Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

DECEMBER 7, 2010

When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. It seems to me that in public relations, everything we do for our organizations and/or clients is in pursuit of just that: a good name. Click here to try reconnecting the live stream. | pts Settings.

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Sounds interesting, huh? Click here to try reconnecting the live stream. | pts Settings. Wanna Subscribe? Shall We Tweet?

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Determine who you’ll be talking to in social media; current customers, potential customers, people who don’t know you? Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings. Shall We Tweet?

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Click here to try reconnecting the live stream. | pts Settings.

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Its annoying (and sometimes amusing) for my friends that I often will stop mid-conversation to find a pen and a piece of paper to write down a little burst of inspiration theyve given me.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. Mark as read Approve comment Wow, great conversation. Thanks for including me in this conversation! Here’s a clip. Click here to try reconnecting the live stream. |

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

NOVEMBER 18, 2010

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Does your brand’s volume of coverage necessitate artificial intelligence? pts Settings. Wanna Subscribe? Shall We Tweet?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Weekly Roundup: Bees In My Bonnet | Waxing UnLyrical says: January 30, 2011 at 4:50 pm [.] Image: JKönig via Flickr, CC 2.0

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 11, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Would you mind emailing me about the photo and to continue the conversation? pts Settings.

Class 264

Class Comments Transportation Twitter 264

Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings. Shall We Tweet?

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 21, 2010

It really is a conversation platform. What’s really cool about Amplify is that when you want to start a conversation, you have 1,000 characters with which to do it. More often than not, I’ve found sharing those thoughts is what sparks conversation. It syncs with several platforms. pts Settings. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

Class 207

Class How To Health Care Comments 207