Proactive Report

DECEMBER 27, 2010

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers.

Yammer 105

Yammer Trends Training Wiki 105

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. A chat is an online conversation with one or more people.

List 145

List Social Media HootSuite URL 145

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 208

Tools Social Media Lithium Sysomos 208

Proactive Report

DECEMBER 24, 2010

Marketers rate social media as the online marketing channel with the greatest positive effect when integrated with email. Facebook and Twitter were the most commonly used sites in integrated email-social campaigns. Connect to the social network/s that most of your list members belong to. source: Lyris.

Trends 85

Trends Engagement Press Release Social Graph 85

Keyhole.co

SEPTEMBER 4, 2023

In addition, hashtags allow you to develop a brand identity , encourage community communication and run user-generated content campaigns. Conversion rates Hashtags are a priceless eCommerce tool. These pain points and potential successes should serve to dictate every element of your campaign.

Hashtag 52

Hashtag Instagram Strategy How To 52

Hootsuite

APRIL 7, 2022

Clubhouse is an audio app, featuring chat rooms where users can drop in to listen to live conversations. One of the newer social media apps on this list, Clubhouse was released in March 2020 for iOS. In June 2021, Spotify released their new app for live audio conversations. An Android version followed in May 2021.

Platform 142

Platform Social Media Reddit Hosting 142

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Idaconcpts

MAY 25, 2012

When working with business both in Hawaii and around the world, clients are often interested in jumping into social media. The conversation usually starts with a social media channel and how they can jump into it (e.g. Social media is great for branding efforts. How can I get started?). Segmentation.

Retail 142

Retail Survey Social Media List 142

Firebelly

AUGUST 6, 2010

A funny social media strategy generator. Bold & Digital Men of Social Media 2011 Calendar Seriously. Click around a bit to figure this site out. Hunch Answer 20 quick questions to personalize your internet experience. But the money raised is apparently going to a good cause. Having trouble reading this image?

Social Media 163

Social Media Paid Search SMS Syndication 163

The Realtime Report

OCTOBER 9, 2012

“An online coming-of-age love story” formed the basis for a recent social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand. Our favorite fun campaign fact? This was not Toshiba and Intel’s first attempt at social film.

Video 139

Video Film Project Campaign 139

Techipedia: Tamar Weinberg

AUGUST 14, 2012

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. Take a look at their 2011 video showing how Facebook integrates with the Spotify player. They can help create a memorable brand identity. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Proactive Report

JULY 3, 2011

“A powerful global conversation has begun. The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source: Facebook, April 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Twist Image

JANUARY 29, 2011

report titled, CMOs On Social Marketing Plans For 2011. This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape. When you add the word "marketing" to "social media" its about business.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Hootsuite

FEBRUARY 24, 2021

Snapchat: September 16, 2011. Which companies own which social media platforms? Here’s a rundown of social media company acquisitions and ownership. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions.”. Facebook: February 2004. Twitter: March 21, 2006.

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 249

Social Media B2B Marketing SEO 249

Kikolani

NOVEMBER 4, 2011

50 Great Free WordPress Themes From 2011 – 50 great WordPress themes that were released in 2011 for free. 5 Ways to Improve Conversion Rates on Your Holiday Ecommerce Pages – Give your marketing a kick in the pants for holiday season, with 5 simple ways you can boost your ecommerce conversions.

Mashup 113

Mashup Resources Klout Exercises 113

Kikolani

NOVEMBER 19, 2010

Why blogger outreach campaigns will be considered spam – not actual blogger outreach, but link requests to bloggers at least. 10 ways to guarantee more sales and conversions – reassure your buyers before the sale to get more sales. Social Media / Social Networking. Want to take a peak into the seminar?

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. Why: it touched me deeply that Chuck (who has also appeared on #measurePR ) would share something so personal, and acknowledge at the same time how critical social networks can be as support systems. from Chuck Hemann ‘s Analytics is King.

Class 202

Class WordPress Postrank Comments 202

Kikolani

AUGUST 3, 2012

10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC] – Unbounce infographic providing 10 tips for building conversion-optimized landing pages. Social Media / Social Networking. In fact, here are 50 that may surprise you. Learn 7 strategies for getting.edu links in any industry.

Mashup 113

Mashup Resources Remix RSS 113

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. No long term engagement, or continued input through social media channels.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Kikolani

JANUARY 13, 2012

Making the Transition From a Day Job to Full Time Entrepreneurship with Carmen Sognonvi – The challenges of growing an audience, why you can’t rely on previous success, building a brick & mortar business through blogging & social media, and more. Social Media / Social Networking.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Kikolani

DECEMBER 7, 2012

How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies. Social Media / Social Networking. Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals. Business / Career.

Mashup 122

Mashup Resources Remix Google Reader 122

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. Social Media: Measurement and ROI. They’re lucky to have him!

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Keyhole.co

APRIL 20, 2023

The term newsjacking was first used by David Meerman Scott in 2011. It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Know your engagement rates on popular social media platforms with Keyhole 4.

Aggregator 52

Aggregator News Trends Social Media 52

Kikolani

JANUARY 20, 2011

Beginners guide to landing pages – what you need to know to create landing pages that lead to conversions. 32 SEO tactics to avoid in 2011 – hiding things on your page, keyword stuffing, linking schemes, and other things you should stay away from in your SEO strategy. Social Media / Social Networking.

Mashup 115

Mashup Upcoming Resources WordPress 115

Convince & Convert

JULY 24, 2011

Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. This Summit’s focus is to empower you to implement successful Facebook marketing tactics , track and measure your Facebook ROI , and see how successful Facebook campaigns were executed. I’ll see you there.

Facebook 111

Facebook Case Study Microsoft URL 111

Kikolani

NOVEMBER 16, 2012

Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages – Once you have the proper landing page, decide what ad/email/social campaign would attract people to click through and want to see this page. Social Media / Social Networking. How will you get their attention?

Mashup 122

Mashup Resources RSS Sentiment 122

Kikolani

MAY 11, 2012

Discover more about optimization for local businesses and mobile marketing campaigns. Use these resources to help give you ideas to increase organic traffic, revenue, and conversion rates. Social Media / Social Networking. Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals.

Mashup 113

Mashup Resources SEO RSS 113

Rebekah Radice

FEBRUARY 15, 2016

Use a conversational approach. A few platforms you might want to consider discussing: Social networking sites (Facebook, LinkedIn, Google+, Pinterest, Instagram). Compare that to the 21 minutes a day in 2011 and that puts video on pace to surpass TV viewership by the end of 2016. Now get active with them on social media.

Trends 114

Trends Social Media Survey Mobile 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Kikolani

MAY 4, 2012

Is “Junk Traffic” Destroying Your Conversion Rate And Distorting Your Analytics – Sherice Jacob cites examples of junk traffic destroying website conversion rates and distorting website analytics. Your Rank Tracking Reports Are Now Useless – Checking keyword rankings is a regular part of SEO campaigns.

Mashup 113

Mashup Resources Sample Samples 113

Kikolani

NOVEMBER 23, 2012

Kill It In Content Creation By Knowing Your Customer Conversion Funnel – The customer conversion funnel is essential to content development. 13 Delicious Landing Pages Get Critiqued for Conversion – Finding good landing pages is hard, but I found 13 great ones in the Unbounce archives. Business / Career.

Mashup 113

Mashup Resources Discount WordPress 113

Diva Marketing Blog

MARCH 16, 2011

However, like a Pig With Wings , it seemed to me that the pieces of the story are still flying around the social networks. Toby/Diva Marketing : I always say, " Those who hold the conversation, hold the relationship." What does a brand gain by allowing an agency to hold the social conversations for it?

Twitter 75

Twitter Issues Social Media iPad 75

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Every search.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. 10 Tips for LinkedIn Social Networking by Online Social Networking. 7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse by Copyblogger.

LinkedIn 237

LinkedIn Tips B2B Social Networking 237

ProBlogger

NOVEMBER 10, 2011

Add Google+ to your website: Google+ can improve social engagement but it can also help your SEO efforts , too, which is why I recommend putting the Google+ button on your content. This will encourage people to share it on the social network and interact with it, and it boost your rankings as well. At the 2011 Web 2.0

Engagement 43

Engagement Google Tweetdeck Twitter 43