Twitter Introduces Website Conversions Objective

SocialTimes Twitter

With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. adding: This solution is especially effective for advertisers that want to retarget website visitors to drive more conversions.

10 Conversion-Sabotaging Mistakes Killing Your Campaigns

Simply Measured

Conversions aren’t flowing in like you thought. Increasing conversions isn’t easy because there’s so many different variables. A perfect storm of conversion mistakes, all coming together at exactly the wrong time. For example, conversions went up 214% by splitting one landing page into multiple steps. These conversions are more likely to be quality leads. You can see who’s been using your site the most and, of those groups, who has a higher conversion rate.

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Three Ways To Enhance Your Marketing Campaign

Idaconcpts

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign.

Facebook Ad Campaign Process: Build Audience, Leads and Conversions

Jon Loomer

Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. Your campaign will ultimately run out of gas. The objective of this campaign should be Clicks to Website.

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates.

Conversations to Conversions: Why Social Needs More Than Engagement

Simply Measured

How to Increase Social Conversions Download. Conversely, if teams had ignored his free throw shooting and only focused on total points, the “Hack-a-Shaq” method of play (intentionally fouling him so he’d be forced to shoot free throws) would have never been developed.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. It’s simple – call a few people and have some in-depth, one-on-one conversations. Your goal is to have a conversation, not an interrogation. A Little Bit of Conversation.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.

How to Avoid Web Form Conversion Killers

Convince & Convert

As marketers, we spend a lot of time designing sleek landing pages, developing email nurture campaigns, writing strong copy, and A/B testing just about everything. But according to Infinite Conversions , most of our efforts are wasted. Image via BigStockPhoto.com.

Are You Ready for The New Facebook Conversion Pixel?

agora pulse

The conversion pixel tracked user behavior after they click on your ad. The audience tracking pixel tracked user behavior so you could utilize retargeting campaigns. What Is the New Facebook Conversion Pixel? This allows for increased conversion optimization from Facebook.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from.

Psychology in driving conversions: thoughts and infographic

Social Email Marketing

No conversions without people-centricity. No matter how advanced our marketing automation scenarios, email marketing campaigns, landing page A/B testing systems, lead nurturing programs: if conversions don’t happen, they.

How To Make Webinars Effective For Hot Lead Conversion

The Realtime Report

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. So, the question is, how do you attract the right audience for effective lead conversion? Developing a post-webinar nurturing campaign to re-engage interested registrants.

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

Facebook Custom Conversions: A Beginner’s Guide. Conversion Pixels: Individual pixels used on the success page for each product and opt-in. The old conversion pixel is/was used for tracking and optimizing for conversions. Custom Conversions.

Facebook Campaign Budget Optimization: New Feature

Jon Loomer

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. Think about your campaigns.

Facebook Custom Conversions: A Beginner’s Guide

Jon Loomer

What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? The main thing to understand is that Custom Conversions will make your life easier.

5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects.

How to Run Instagram Ad Campaigns with Better Results

agora pulse

Are you running Instagram ad campaigns but seek better results? Branded hashtags are part a bigger marketing campaign. Taco Bell executed the Wake Up, Live Mas campaign. Join your customers’ conversation. Collecting feedback is vital when running your ad campaign.

Facebook Conversion Optimization: Standard and Extended

Jon Loomer

You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works.

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world.

Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? Click Conversions: 1-day: 91.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. We know how powerful social media can be for branding.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. Promote Campaigns with Coupons and Contests. Finally, you could create a special landing page to increase your Pinterest referral traffic and conversion rate.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in.

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My 15 Facebook Ad Campaigns

Jon Loomer

Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Overview: My 15 Facebook Ad Campaigns. Campaign objective.

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Ad Conversion.

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite. So all you need to do is get your Facebook conversion pixel in there and you''re good to go.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible

The 6 Key Components of a Successful Marketing Campaign

Simply Measured

Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” Nail Your Campaign Theme.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. Here’s is what we’ll cover: Build a capital campaign website. Create a peer-to-peer campaign. Promote your campaign on social media.

Facebook Customizable Push Campaigns for Apps Are Out of Beta

SocialTimes Facebook

Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

7 Email Marketing Conversion Mistakes to Avoid

Razor Social

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Not knowing your email conversion rates.

How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. Building off of the images, Ford could expand the campaign to drive more engagement and awareness around this very important message.

The 6 A/B Testing Mistakes That Stifle Conversions

Simply Measured

How to Create a Conversion-Based Social Campaign Download. You may be trying to figure out whether one color scheme is better or if a certain headline produces more conversions. With the banner removed – and no offer messaging displayed at all – conversions increased by 43.4

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. million conversations across Twitter, Facebook, blogs and Tumblr. The #AskZlatan interactive campaign earned over 10.5 What was your favorite World Cup social media campaign?