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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. How do you qualify your audience for each campaign?

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Canadian Media Consumption Trends.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is conversation and relationship-building important? Twitter.com — Post exclusive coupon codes or deals for followers (just keep offers and actual conversations balanced). Move from Conversations to More Direct Involvement. You can get your audience involved in anything from campaign creation to charitable causes.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

And for another, the business community seems to like it too. Doug Conant is a veteran businessman who was president and CEO of the Campbell Soup Company until 2011. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. Only 12% disagree.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. pts Settings.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.