Sherrilynne Starkie

SEPTEMBER 28, 2013

I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . million to United Way Ottawa and the 2012 campaign raised a total of $30.6 Related posts: Schmoozefest 2011: United Way Ottawa. United Way Ottawa 2011.

Communities 386

Communities Campaign Features Publishing 386

The Realtime Report

JULY 20, 2012

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. To see how the campaign works, check out this video: Learn how to Blip a Budweiser Blippable image from The Confluence on Vimeo.

Campaign 188

Campaign Vimeo Posterous Embedding 188

Mindjumpers

APRIL 28, 2011

Best Campaign. In the category of Best Innovation, we find the campaign of Corona Light called “Most Liked” , which we wrote about on our blog. In the category of Best Innovation, we find the campaign of Corona Light called “Most Liked” , which we wrote about on our blog. Best Copywriting. Best Art Direction.

SMS 170

SMS Social CRM Reputation Campaign 170

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

You can get your audience involved in anything from campaign creation to charitable causes. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign. Solicit direct donations or petition signatures. Like this post?

Social Media 249

Social Media Strategy How To Foursquare 249

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Imagine it is New Years Eve 2011, just 2 short. Email this to a friend?

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Canadian Media Consumption Trends.

Marketing 199

Marketing Syndication Adwords Social Media 199

Keyhole.co

AUGUST 17, 2023

For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication and task delegation. With shared access and intuitive team management tools, organizations can ensure a cohesive and efficient workflow, resulting in improved campaign outcomes.

Tweetdeck 52

Tweetdeck Social Media Management Collaboration Analytics 52

Mindjumpers

MARCH 16, 2011

Tweet SXWS Interactive 2011 is about to close down for this year. Amongst some of the other winners, the “ Old Spice &# campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Users and campaigns that are creatively connecting and sharing their experience. Social Media.

Film 253

Film Project Wiki Campaign 253

Adam Cohen

SEPTEMBER 22, 2010

Content seems to have stopped flowing to most of the sites since earlier in the summer, but we can expect more to come before the movie launch date (also revealed in some of the hidden content to be May 13, 2011). What other complex marketing campaigns have you seen and liked? There is clearly a storyline to the content.

Wiki 219

Wiki Campaign Film Posterous 219

Social Media Strategies Summit

OCTOBER 13, 2023

Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team. So the brand developed a suitably eye-catching campaign that allowed fans to dream of living like their hero for a day.

Examples 130

Examples Trends Social Media Brands 130

Waxing UnLyrical

JUNE 27, 2012

And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” However, to use a different celebrity approach in their communication and outreach efforts, they created a Facebook campaign to create “buzz.”

Social Media 227

Social Media Campaign Flickr Buy 227

Diva Marketing Blog

JANUARY 1, 2011

The next social media campaign you create keep in mind that real success is in the magic of people coming together. On this 1st day of 2011, I'd like to offer a toast to the possibilities of the new year! That spirit is what the creators of social networks and online communities strive to achieve.

Conference 67

Conference Meeting Social Networking YouTube 67

Firebelly

FEBRUARY 17, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Toyotas "Sienna Family" YouTube Campaign : Comments The commercial I saw had the youtube url at the end. View an alternate.

YouTube 129

YouTube Campaign URL Paid Search 129

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign.

Banking 218

Banking Sentiment Campaign Team 218

Sherrilynne Starkie

NOVEMBER 24, 2012

We won the awards for our work on the AllState Canada 2011 Media Relations Program and the Taking Action Against Distracted Driving campaign. IABC recognizes excellence in organizational communications at the international, national and chapter levels. The Silver Leaf Awards are Canada’s national recognition program.

Conference 247

Conference Newsletter Trends Campaign 247

Mindjumpers

JANUARY 18, 2012

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.

Social Media 280

Social Media Statistics Mobile B2B 280

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. A solid audit allows you to categorize and analyze all your posts, on each platform and as a part of your overall campaign. Comparison of similar posts to see how the differences between them affect success.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Laurel Papworth

APRIL 28, 2011

Hands-on Computer based social media classes are being run again June 2011 in Sydney, Brisbane and Melbourne. We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tools which the student can continue to use after the course. Melbourne, Friday 24th June BOOK HERE.

Course 58

Course Social Media Class Social Networking 58

Social Media Strategies Summit

OCTOBER 21, 2021

Doug Conant is a veteran businessman who was president and CEO of the Campbell Soup Company until 2011. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. I am so excited about our new campaign Work It Out @JCWI_UK. Strive Masiyiwa.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Jeff Esposito

NOVEMBER 1, 2011

It is that time of year again, you know, the one where grown men grow the elusive mustachio in an effort to raise awareness and fight mens’ cancers. What is this awesomeness you ask? One word, Movember.

Campaign 40

Campaign Eventful Team Video 40

Mindjumpers

MAY 8, 2012

The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive. Today, the campaign not only raises great awareness about men’s health and prostate cancer, in 2011 it also raised $120 millions for research in men’s health.

Social Media 248

Social Media CSR Campaign Collaboration 248

yMarketingMatters

JANUARY 23, 2013

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. adults now have a smart phone, which is up from 35% in May 2011.

Tips 216

Tips Smart Phone Marketing Mobile 216

Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts.

Facebook 164

Facebook Buy Campaign Report 164

The Realtime Report

DECEMBER 27, 2012

Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011. Site searches were the destination for 41% of mobile ad campaigns, followed by app downloads (32% of campaigns). The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Mobile 170

Mobile Automotive Sports Travel 170

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. So far the site exists in preview version, but the full site will be online from Friday 4th February 2011. Focus on Social Media.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Laurel Papworth

APRIL 6, 2011

We cover the basis of a 5-step social media campaign and then use the computers to gain hands on practical use of social media tools which the student can continue to use after the course. Melbourne, Friday 6th May BOOK HERE. Cost of the social media class. 585 includes lunch and use of the computer for the day. Course Agenda.

Course 79

Course Social Media Class Flickr 79

Dave Fleet

AUGUST 16, 2011

As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy.

Conference 400

Conference Travel Hosting Influencer 400

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.

Social Media 195

Social Media Postrank Flickr Class 195

Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. Use a FB ad campaign ($500 budget for Feb) to target users within a 10 mile radius of the restaurant to promote a gift card giveaway to increase FB likes.

Social Media 249

Social Media Case Study Marketing Project 249

Mindjumpers

JULY 12, 2011

What I also find cool is the new online social campaign from the Netherlands, where season 4 are currently being promoted. All the agency employees are not only introduced, but also stand ready to create a new ad campaign in which the user plays the starring role. Take a look: Similar Posts: The Nominees for Bees Awards 2011.

Applications 255

Applications Facebook Case Study Price 255

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258

SEO Google Strategy Adwords 258

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. The very first tweetathon we held was on June 13, 2011.

Organization 267

Organization Tips Hashtag URL 267

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Mindjumpers

APRIL 29, 2011

Yahoo will continue running Delicious for a transition period until July 2011. After July 2011 you will no longer be able to use your old Delicious account. Join the Party in Desperados’ New Interactive YouTube Campaign. After that information on Delicious will be moved over to the new owners. Transfer your bookmarks.

YouTube 180

YouTube Delicious Yahoo Social Bookmarking 180

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Mindjumpers

JUNE 26, 2012

The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. For more statistics and a few tips on how you can enhance your business’ online presence take a look at the full infographic.

Social Media 229

Social Media Sports Statistics B2B 229

yMarketingMatters

JANUARY 23, 2013

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. adults now have a smart phone, which is up from 35% in May 2011.

Tips 178

Tips Smart Phone Marketing Mobile 178