Kikolani

NOVEMBER 3, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! 50+ Awesome Posts on Conversions – Catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011. Social Media.

Analytics 105

Analytics Conversation Social Media Google 105

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 195

Social Media Postrank Flickr Class 195

Firebelly

APRIL 11, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 6 Critically Undervalued Social Media Success Metrics. By Jay Baer People who say social media isn’t measurable aren’t looking very hard. The State of Community Management in 2011.

Social Media 181

Social Media API Paid Search Metrics 181

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. Why is that?

Social Media 186

Social Media Real Estate Survey Eventful 186

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign.

Banking 218

Banking Sentiment Campaign Team 218

Laurel Papworth

APRIL 6, 2011

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools. Course Agenda.

Course 79

Course Social Media Class Flickr 79

Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. Angela Benton.

Social Media 92

Social Media Instagram Education Communities 92

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Wildfire Social Media Monitor.

Tools 208

Tools Social Media Lithium Sysomos 208

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place. WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"?

Social Media 163

Social Media Paid Search SMS Syndication 163

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 249

Social Media B2B Marketing SEO 249

Firebelly

FEBRUARY 17, 2010

Related posts: Social Search: Tempur-Pedic "Ask Me" Commercial Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Motorola Backflip Commercial And Social News TurboTax: Taxes Social Media Style Chad Richards is the Social Program Manager at Firebelly Marketing.

YouTube 129

YouTube Campaign URL Paid Search 129

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest. Search Engines vs. Social Media – Which Matters Most – Three reasons why you shouldn’t be just doing one or the other, but both.

ROI 126

ROI Social Media Google iPad 126

Proactive Report

NOVEMBER 13, 2010

If the challenge for 2011 is how to engage, converse and be really social in our communications it would seem that stumbling block to success is a failure to apply the social media mantra: listen, learn and respond. Will it Blend was not a planned campaign. Innovation is good. By a country mile.

Social Media 89

Social Media Data Groups Groups 89

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. So why do it at all?

Tools 163

Tools Klout Policies HootSuite 163

Ignite Social Media

DECEMBER 8, 2017

Much like a building cannot stand without a foundation, a social strategy cannot exist without goals. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. Must Have #1: Measurable Goals. With over 1.71

Content 99

Content UGC Instagram Social Media 99

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results?

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

MARCH 19, 2013

Taking an approach like this allows us to reach people through more conscientious, socially responsible communications, and illustrates the impact this will have on our audiences of decision-makers within our companies and client organizations. How do you qualify your audience for each campaign? apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Writtent Blog

FEBRUARY 7, 2014

2011 was the year of social media. As inbound marketing becomes more and more mainstream, businesses are increasingly choosing to align their content marketing and social media into a unified form of outreach. Can You Even Do Social without Blogging? Social Media and SEO are Increasingly One and the Same.

Social Media 93

Social Media Metrics SEO Yahoo 93

Waxing UnLyrical

FEBRUARY 1, 2011

And especially since the chat brings together folks at all levels of experience, we thought it would be good to focus the conversation around outcomes with these questions. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. » pr-media-blog.co.uk

Postrank 193

Postrank Metrics Tourism WordPress 193

Proactive Report

DECEMBER 24, 2010

Here’s some of the research that shows that integrating email with social sharing drives results: Emails that provide users with sharing options on social media sites actually drive a significant increase in click-through rates – 30% higher than without social sharing options ( Source: GetResponse.

Trends 85

Trends Engagement Press Release Social Graph 85

Waxing UnLyrical

NOVEMBER 3, 2010

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. RSVP here: [link] #pr [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

OCTOBER 24, 2010

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Hootsuite

MAY 13, 2020

“It makes me feel uncomfortable when I hear it, as it seems like a BIG thing and it usually has a negative connotation, especially with social media.”. Lorenz traces its social media etymology way back to 2011 on YouTube. Imagine social media without celebrities. Dislike of the term isn’t new.

Influencer 145

Influencer Trends Marketing Guidelines 145

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Convince & Convert

JULY 7, 2011

I’m glad that more and more companies are putting significant effort into their social media programs. But, we can’t let enthusiasm obfuscate reality, and that seems to be occurring with alarming regularity these days in all corners of the social Web. overall conversion rate, and a 19.9% Really, I am.

Press Release 152

Press Release comScore Cost ROI 152

Pixlee

SEPTEMBER 29, 2020

Social media engagement including liking, sharing, and commenting on posts. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. 1 Likes, Comments, and Shares on Social Media Platforms. billion people use social media worldwide.

Engagement 90

Engagement How To Metrics Loyalty 90

Janet Fouts

JULY 7, 2014

Take Audi’s R8 campaign, #WantAnR8 which resulted in lots of drooling car buffs sharing their dream car as well as a lot of dealerships getting into the game and being retweeted. A beautiful 2011 R8. The soldier responded and started a conversation with the woman who sent the tweet. How would you dress up your dream R8?

Hashtag 156

Hashtag Proposal Open Source Twitter 156

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Take a look at their 2011 video showing how Facebook integrates with the Spotify player. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media. They are the sixth largest airline for social media presence in the world.

Airlines 210

Airlines Marketing Statistics comScore 210

Proactive Report

DECEMBER 30, 2010

Media measurement requires quantity and quality. Social media can and should be measured. Measuring outcomes is preferred to measuring media results (outputs). AVEs are not the value of public relations. Organisational results and outcomes should be measured whenever possible. That means developing good content.

Data 75

Data Social Media Case Study Skills 75

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. How much of that revenue comes from tiny Malta?

Hotels 151

Hotels Guidelines Project Groups 151

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Postrank 182

Postrank Tourism Blogroll WordPress 182

Proactive Report

JULY 3, 2011

“A powerful global conversation has begun. Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Source: Facebook, April 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Sprout Social analyzed more than 2.9 A look back at holiday 2017. Gearing up for projected growth in 2018.

Retail 108

Retail Sentiment Project Instagram 108