Social media for start-ups: Connect, converse and grow!

Mindjumpers

Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously? What is the ROI quotient from social media? -

Should you let social media conversations direct your business?

Dave Fleet

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? monitoring social media social media monitoring

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12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did.

Cartoon: Speaking Social Media

SocMed Sean

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language.

2011 Round-Up Of My Social Media Cartoons And Comics

SocMed Sean

2011 was a great year for my blog and I appreciate everyone who stopped by to check it out. The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Andres is a social media expert.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Amy serves as social media editor for the St.

On Social Media Bullies

Waxing UnLyrical

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. Shonali Burke Social Media bullying in social media disagreement social media bullies

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

Fear and Social Media

SocialFish

During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. You could almost hear the groan, the desperate “When will we stop having this conversation?” DON’T YOU WANT TO JOIN THE CONVERSATION? Risk and Social Media

May 2011: Social Media Course

Laurel Papworth

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne. This course is not for absolute beginners – some familiarity with social media recommended.

6 Characteristics of Social Media Winners

Webbiquity SMM

but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.

Eleven Digital Trends to Watch In 2011

SocialFish

Out of the many social media-related trends and predictions posts I’ve been skimming lately, this is by far the one that makes the most sense to me from a social business standpoint. Eleven Digital Trends to Watch in 2011.

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My Yearly Social Media Douchebag Audit

Jason Yormark

Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). Social Media

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

This is the 2nd year that I’ve published my social media resolutions. That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? I’m pleased with the social media story telling this year.

SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. events social media uncategorized

Think Twice About Automating Your Social Media Efforts

SocMed Sean

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Do you automate your social media activities?

Are You a Social Media BarfShiner?

Waxing UnLyrical

It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!&#.

Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well?

Social Media Strategies Summit & More

Jason Yormark

I absolutely love being able to build out a marketing/social media business for the firm, and we’re already making things happen with some pretty significant clients. The New Gig: VP of Marketing & Social Media @ Strategies 360. Social Media

Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listening is finding those conversations and analyzing them.

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Six important shifts for social media in 2012

Dave Fleet

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. measurement social media strategy

Great Case on Social Media Turned Into a Bad One by The Traditional Media

Mindjumpers

Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. It is a great story of customer service on social media which one should think about.

Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

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How Old is the Perfect Social Media Expert?

Almost Savvy

Listening in on an fascinating conversation online with one of the business world’s most well known thought-leaders, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer. So, there I was.

Enterprise Social Media and Personal Branding

Webbiquity SMM

That brand image matters little in social media. Second, “social&# media is by definition a person-to-person (or person to many persons) activity. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises?

Brands 219

Search Engine Strategies 2011 Wrap Up

Jason Yormark

Definitely had some nerves up to and during my session titled “ Social Media Solutions On A Budget ”, but overall, I think it was a success. Concepts such as using Linked In Groups to drive blog traffic , tools such as Hootsuite , SocialMention.com & Sprout Social all were covered in my presentation. Related posts: Attending & Speaking At Search Engine Strategies 2011. Controlling The Conversation: Strategies To Get People Talking About What You Want.

Guidelines for Successful Targeting Through Social Media

Mindjumpers

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. And in every step your media strategy plays a very important role.

What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,

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Tips On How To Gain More Impact In Social Media

Mindjumpers

Tweet Some of you are probably thinking that your brand is lacking impact in social media? Well, if you don’t think that you yet have gained the brand impact in social media that you reached for, there are some steps to go through to reconsider the process.

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Subtext: “Real” Listening in Social Media

Waxing UnLyrical

This is a story about subtext and listening in social media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. The conversation. Subtext in social media can be tough.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Sure I love the conversation but…

Direct Marketing Observations

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat.

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Here are four ways to begin to improve your social media content strategy. Lead to more conversions.

Save Your Brand Reputation With Social Media

Mindjumpers

These can occur when there is : Inconsistency across channels: With social media you can touch the customer at any point in the purchase cycle: pre-purchase, during, and post-purchase. Respect privacy: Know when to take the conversation private.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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Social Media Metrics and Conversion

Proactive Report

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. Conversions.

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Sell Through Social Media.

It’s Just Social Media. Don’t Freak Out.

Waxing UnLyrical

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. It’s Just Social Media.