Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Below, we’ve created a detailed tutorial in which experienced social media ad buyers Victoria Rogers and Toiia Duncan walk you, step-by-step through the process.

Campaign 101

Campaign Social Media How To Overview 101

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

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Campaign Social Media Tools Hubspot 125

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Advertising Social Media Strategy Authentication 238

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. But you can amplify your efforts by linking social media with another powerful channel: email marketing.

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Campaign Social Media UGC Marketing 150

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Of these conversations, less than half were positive. Of these conversations, less than half were positive.

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Social Media Marketing Sentiment Influencer 114

Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Examples Trends Social Media Brands 130

Social Media Today

JUNE 10, 2022

The new campaign presents LinkedIn as an open conversation, where you can join a range of relevant discussions.

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Conversation Campaign LinkedIn 156

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. How do you define Impressions in social media?

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Social Media CPA CPM CPC 124

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities and limitations of TikTok for driving traffic and sales. And those links in bio will almost never be clicked.

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Conversation Marketing API Analytics 110

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Social Media Strategies Summit

DECEMBER 4, 2020

Get started with our top ways to use social media to drive action this holiday season. If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. Capture Consumers on Social Media.

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Campaign Social Media Retail How To 130

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

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Campaign Social Media Social Media Management Team 141

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 100

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. From stop-motion to animated illustrations, short videos grab attention in an increasingly noisy social media landscape.

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Influencer Campaign Video Instagram 96

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The full conversation is above. As their success demonstrates, taking calculated creative risks can pay massive dividends in the social media age.

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Social Media Marketing Proposal Case Study 91

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. In this blog post, we’ll discuss two: social media and email. With that in mind, we’ll look at five ways to combine social media and email to maximize the impact of your digital marketing efforts.

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Campaign Social Media Marketing Metrics 52

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Identify trends : Social listening pinpoints changing preferences and emerging trends.

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Social Media Sentiment Loyalty Microsoft 109

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Campaign Social Media Brands Apparel 91

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

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Collaboration Tools Social Media HootSuite 86

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

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Project Social Media Template Templates 126

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

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Social Media Sentiment HootSuite Analysis 102

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? With over 5.4

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Social Media Marketing Nielsen Resources 96

Social Media Today

JULY 6, 2021

Snap says that, already, AR campaigns are seeing significant audience response.

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Campaign Research Conversation 207

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

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B2B Metrics Social Media Social Media Management 62

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.

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Analysis Social Media Strategy Meme 98

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

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Campaign Social Media Marketing Metrics 125

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. Here’s the solution: harnessing social media engagement insights. But why is this so important?

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Social Media How To B2B Team 135

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

Conversation 89

Conversation Video Tips Embedding 89

Social Media Today

SEPTEMBER 19, 2023

TikTok says that the majority of conversions generated by TikTok campaigns are not attributed to the app.

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Campaign Metrics Conversation 193

Sprout Social

FEBRUARY 5, 2024

Take a moment to recognize your brand’s role in the conversation, question who benefits from your Black History Month ideas and consider how those ideas can become staples in your brand’s culture. “As Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

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Social Media Authentication Communities Campaign 111

The Realtime Report

APRIL 20, 2022

Most Social Media Ads Reach Only. Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences.

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CPM CPC Social Media Cost 172

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. But they also need to remain nimble and have backup plans as the social space continues evolving.

Social Media 91

Social Media Brands How To Metrics 91

Social Media Network Marketing

MARCH 6, 2024

You post engaging content, run exciting campaigns, but struggle to gauge the impact. ? Here's the secret weapon you've been missing: Social Media Monitoring. ? Social media monitoring tools are like magic binoculars, allowing you to: ?️ Identify trends and emerging conversations ?

Social Media 56

Social Media HootSuite Analysis Trends 56

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

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Analytics Social Media Tools Price 179

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

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Social Media Sentiment Data Team 124

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million conversations across Twitter, Facebook, blogs and Tumblr. Adidas reported 5.8

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Campaign Social Media Statistics Sports 176