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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

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The Effect of Gamification on Marketing

Small Business Mavericks

It really is a made-up word, in fact — somewhere around 2002 a guy named Nick Pelling came up with the term to describe what his job involved. One non-marketing example is turning on your favorite music while you clean the kitchen. Gamification sounds like a made-up word, doesn’t it? What a difference some good music makes!

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The Value Of Marketing Engagement And Innovation With Ian Schafer

Twist Image

When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan Eisenberg and Joseph Jaffe , Ian Schafer was another one of the key people who played an integral part in the evolution of Digital Marketing. digital marketing. advertising age.

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The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

Michelle and I offered proof to the contrary from our own experience that keeping an engaged audience and building relationships through our blogs and other social media platforms has benefited us, business-wise. I’m not a social media evangelist, and I’m very cautious about how I engage in this space.

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Why “You Stink” Headlines Always Get The Click

Waxing UnLyrical

Playing on insecurities is something marketing must do to survive. Initiating engagement with fear – this one that our readers will miss out on something that could change their lives for the better – has become practically a reflex among practicing copywriters. You can also connect with her on Twitter.

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3 Must-Subscribe Online Newsletters

Idaconcpts

Started on December 11, 1998, SciTech Daily is a newsletter that focuses on providing engaging articles in science and technology. In 2002, Scitech Daily was 1 of the 5 nominees for the Webby Award in Technology. Here is a list of 3 must-subscribe online newsletters to improve the quality of your email inbox. SciTech Daily.

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Be An Advocate For Your Consumer

Twist Image

This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. I joined Twist Image back in 2002 for two reasons. What I realized - very early on - is that if there is a short cut, a way to get things done faster, cheaper or easier, most marketers will make a run at it. A marketing event.

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