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What is Good Engagement Rate?

Oktopost

Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager. Eventually, he started his own marketing company, SiteLogic in 2006.

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The Value Of Marketing Engagement And Innovation With Ian Schafer

Twist Image

Currently, Schafer is the CEO and Founder of Deep Focus - an engagement and innovation marketing agency. Prior to founding Deep Focus in 2002, Schafer was VP of the New Media division of Miramax Films. marketing engagement. advertising age. bite size edits. blue sky factory. bryan eisenberg. cast of dads. cc chapman. deep focus.

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The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

Michelle and I offered proof to the contrary from our own experience that keeping an engaged audience and building relationships through our blogs and other social media platforms has benefited us, business-wise. I’m not a social media evangelist, and I’m very cautious about how I engage in this space.

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Why “You Stink” Headlines Always Get The Click

Waxing UnLyrical

Initiating engagement with fear – this one that our readers will miss out on something that could change their lives for the better – has become practically a reflex among practicing copywriters. Although we’re not all self-improvement-tape addicts, we all hope to improve our existence.

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The Effect of Gamification on Marketing

Small Business Mavericks

It really is a made-up word, in fact — somewhere around 2002 a guy named Nick Pelling came up with the term to describe what his job involved. Gamification sounds like a made-up word, doesn’t it? Oxford Dictionaries have this definition of gamification : The application of typical elements of game playing (e.g.,

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3 Must-Subscribe Online Newsletters

Idaconcpts

Started on December 11, 1998, SciTech Daily is a newsletter that focuses on providing engaging articles in science and technology. In 2002, Scitech Daily was 1 of the 5 nominees for the Webby Award in Technology. Here is a list of 3 must-subscribe online newsletters to improve the quality of your email inbox. SciTech Daily.

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5 Ways To Write Like An Expert Without Writing A Book

Waxing UnLyrical

Do this right, and a number of us will read, engage, subscribe, buy… or simply (ultimately?) Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. Draw physical and historical comparisons. Use pictures and humor. be inspired.

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