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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Social media takes the lead, with the agency using it to share events, roll out new programs, gather community feedback, and even for customer service. Therefore, the NSF frequently breaks news on social media before any other communication channel. What content should you create. Which channels to share it through.

Strategy 130
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How Traffic Temperature Can Affect Your Website Sales

Razor Social

It makes sense that a happy customer is much more likely to buy from you than someone that has never heard about your business before. Imagine if you had a shop on the High Street and a regular customer came through the door. Cold traffic are website visitors that have never heard about your brand before. Cold Traffic.

Buy 122
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Two Hurdles and One Gap in Enterprise Social Media Engagement

Direct Marketing Observations

I’m going to boil it down for you and spare you the pain of elaboration and if you happen to see me on the street I will give you the lodown on my findings. I’m going to boil it down for you and spare you the pain of elaboration and if you happen to see me on the street I will give you the lodown on my findings.

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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule , it’s hard not to get a little excited (if you like getting your news from the source, Facebook’s actual post can be found here.) What is a promotional post?

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Twitter Etiquette: Outside Voices, Inside Voices and Whispers

Almost Savvy

We had three voices, but the one we heard the most about was our inside voice. I had a recent conversation with Laura of EzraTech on Twitter about the practice of sending DMs (direct messages) to new followers. Good uses of your outside voice: - Sharing helpful or interesting information about news, events, tips, etc.

Twitter 279
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The Easiest Way To Navigate This Media Minefield

Twist Image

Who do you trust for your news and media? Which way does their news slant? Do you really know what "fake news" is (and, if you're not sure, please read: Words Matter. Or The Problem With Fake News )? Can you clearly tell the difference between their news and what could be content marketing? How partisan are they?

News 40
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Hating on Social Media – #NOTOK

Janet Fouts

What I have read and heard the last few days sickens me, and I agree with many that it is important,–no, vital–that we stand up and say in a clear voice, “Hate is not OK!” ” Not OK in our communities, on our streets, and not OK on social media. Seeing fake news compiled on top of it all. ” –Rev.