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Time To Evolve How We Target Social Media?

Dave Fleet

As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. We need to reach our target market in the place they inhabit. What are the norms within the different social networks?

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113
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What Every Marketing Department Needs to Know About Google+

Convince & Convert

This enables Google+ posts to spread across Google’s two million site strong Display Network. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. Even better, it is set up to pay by engagement.

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[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

Are the back-links from other sites worth it? For those of you who don’t know what back-links are or what “back-link building” means, this concept refers to the proactive activity of searching out high-quality web sites and identifying ways to get the author to create a link to your site or article.

Content 209
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Five Social Media Predictions for 2010

Socialized

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., So in order to maintain and grow website traffic, online marketing practices have to change as well. Experiment.

Directory 196
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Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Not surprisingly, respondents feel that the most widely-used platforms are the ones that pose the greatest risks: Facebook (35%), Twitter (25%), YouTube and other video-sharing sites (15%) were the top three social networks cited as posing a “significant” risk. So who’s on the hook if something goes wrong?