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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Top 3 Tips To Make Your E-Newsletter A Success

Idaconcpts

If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. Shutterfly’s Wink is the king of e-mail newsletters that include a freebie. Wink offers readers 2 free photo strip credits on most of its email newsletters. Share this on Technorati.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. If you are looking for bloggers specifically, Google Blog Search and Technorati can also be valuable resources.

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10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. A smart online business marketing strategy is to use both types of marketing at the same time.

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The Ultimate Social Media Information Destination: Social Media Informer Launches

Webbiquity SMM

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. The site also offers newsletter options making it easy to keep up with latest and most popular posts. Share this on Technorati. Now you can, at Social Media Informer , a social media content hub launched today. Tweet This!

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Social Media Has Changed The Fashion Industry

Mindjumpers

What’s special about Monki is that they don’t do any traditional marketing – at all. As the world is speeding up – everything is developed to give us what we need in a minute – people have no time to care about your stuff; the text in your newsletter, the voice in your radio spot and the pictures of your magazine ad.

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