Waxing UnLyrical

APRIL 26, 2012

I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line. That aspect of marketing should influence your adoption of a new network. Image: michael.heiss via Flickr, CC 2.0.

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Social Networking Flickr Influencer Retail 222

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. In addition, a significant portion of social media marketing is engaging with your community. Your schedule will be influenced by the platform you choose and the content you publish.

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Social Media Marketing Hashtag Campaign 164

Waxing UnLyrical

MAY 17, 2011

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. Given how much we’ve talked about influence recently, I figured this would be quite the chat… and it was. Of course, this got folks talking about what “real users&# are, influence, and so on.

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Klout comScore Nielsen Sample 195

Adam Cohen

JUNE 8, 2010

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Photo credit: niemster via Flickr. Related Posts. Tweet This!

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Social Media Paid Search comScore Posterous 236

Adam Cohen

MARCH 30, 2011

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. …hearing a customer or business partner mention a recent blog post helped influence their decision. Photo credit: cayusa via flickr.

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Social Media Airlines Sentiment Conference 244

Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers.

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Klout CPI Foursquare Influencer 207

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

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Social Bookmarking StumbleUpon Engineering Sites 198

Waxing UnLyrical

FEBRUARY 24, 2011

It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept. The author has a Twitter account , I’ll grant him that, but by the looks of it, doesn’t actually engage with anyone. Image: Shareski via Flickr, CC 2.0. Alas, I’m getting ahead of myself.

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Twitter Press Release Flickr Reputation 163

Adam Cohen

AUGUST 24, 2010

No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Photo credit: clickflashphotos via Flickr. Related Posts.

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Company Social Media Posterous StumbleUpon 231

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts. Where Twitter for PR usually begins… and ends.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

MARCH 15, 2011

Image: Leo Reynolds via Flickr, CC 2.0. Chose ONE engagement strategy and use it effectively. We chose Twitter (you can follow us @ecycle_dc ) as our main engagement strategy. We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel.

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Social Media Project Flickr Eventful 195

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Can Marketers Predict and Measure Influence, Down to the Dollar? Why PR and Marketing Must Work Together to Measure Success.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

MAY 20, 2015

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. Image: Brennan Moore via Flickr, CC 2.0. Doesn’t sound half bad, right? Thought leaders have Google juice.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

MAY 4, 2011

Given the reputation TweetDeck has of being the favorite service of high level influencers, the value of selling ads to be put in front of those folks is far more lucrative than a $5 or $10 one-time fee for the app … … not to mention in front of the millions of people already using TweetDeck. What do you think?

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Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

FEBRUARY 22, 2011

Image: Nwardez via Flickr, CC 2.0. In PR and social media, we talk a lot about “engagement.&# What are some ways to measure engagement? ‘Engagement’ is campaign-specific.&#. What, in your opinion, is the best way to measure influence? Like Jim Sterne did, on last week’s #measurePR.

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Analytics TweetBeep Sentiment Meeting 199

Talkwalker SM

JANUARY 25, 2016

An article on the subject by Vancitybuzz’s Lauren Sundstrom took the top spot as the most shared Davos article overall, with over 150k engagements. When looking at the top influencers over the 7-day period we analyzed , five of the top ten influencers by engagement are Argentinian publications , and two are Canadian.

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Forums Analysis Influencer Social Media 64

Waxing UnLyrical

JANUARY 3, 2013

Image: Jewels Globe URL via Flickr, CC 2.0. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. He is obsessed with mobile technology and mobile engagement, and does inbound marketing and start-up consulting. Everybody wins. Parking Panda.

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Crowdsourcing Price Airlines Survey 217

Convince & Convert

OCTOBER 19, 2010

Beyond just trying to interact a tweet at a time, often a more direct road to social succes is to engage with customers more comprehensively in other locations – and social listening shows you the way. Influencer identification. Utilize sites such as YouTube, Slideshare and Flickr to create channels for your content.

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Alterian SM2 Social Networking Aggregator 126

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. More than ever you have the ability to develop communities and speak directly with influencers through content and conversation.

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Skills Communities Issues Education 188

Social Media Strategery

JANUARY 6, 2014

We use sophisticated algorithms to measure the specific level of influence people have among their friends. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. ” are shunned because they won’t impact engagement numbers. Where does it stop? Will it stop? Can we stop?

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Sysomos Radian6 Data Analysis 134

Proactive Report

JANUARY 24, 2011

However, according to the CMO Council business-to-business companies are experiencing what they refer to as the Engagement Gap. Take a look at your engagement gap and see where you could improve. Image Credit: Limocarjuliette Flickr. Weak community-based relationships. • Too much selling. • Limited transparency.

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Social Media Flickr Collaboration Review 104

Waxing UnLyrical

OCTOBER 17, 2011

How much of the time was spent listening when NAB entered the social space, as opposed to diving in and engaging? How has NAB maintained their social engagement post Break-Up to continue to leverage and extend the great work of the campaign? Title image: smemon , via FlickR, CC 2.0. How valuable was that time spent listening?

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Banking Sentiment Campaign Team 218

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

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Paid Search Engineering Flickr SMS 184

Talkwalker SM

MAY 12, 2016

Rather than looking at the total reach on all platforms, looking at reach and engagement figures channel by channel can provide greater context to the data. Although reach and impressions may be more commonly associated with sponsorship measurement, engagement should not be ignored.

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Sports ROI Metrics Social Networking 60

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Social Media Chemicals Wikipedia MySpace 208

Waxing UnLyrical

APRIL 13, 2012

Image: Tjeerd Wiersma via Flickr CC 2.0. Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients.

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Questions Flickr Social Media Management Issues 157

Akamai Marketing

APRIL 4, 2011

The reason millions of people use these platforms is because they want to engage with PEOPLE. Maybe your clients are creative and visual so they like YouTube or Flickr better. Friendships, real friendships don’t start at the wallet and neither do truly engaged fan-business relationships. Here’s the answer.

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Lurker Klout Policies Consultant 203

Proactive Report

JANUARY 10, 2011

Those smart people out in your marketplace are not looking to engage in pre-scripted messaging with an agency. They can identify the right bloggers and other influencers for you to talk to and even reach out to them to start the relationship. Image Credit ShashaW on Flickr. They can find evangelists and detractors.

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Social Media Sysomos Flickr Training 93

Koka Sexton

MAY 16, 2011

Part game, part ratings system, Empire Avenue works by allowing users to create a ticker inked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. The system measures that activity and the level of engagement your content provokes, and then assesses your share price based on that activity.

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Real Estate Klout Startup Flickr 64

ProBlogger

MARCH 24, 2022

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). I use personal language.

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Communities Strategy Forums Project 40

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air. Who’s with me? (By

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Badge Disqus Web 2.0 Retail 201

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

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Class Campaign Klout Influencer 233

Bare Feet Studios

NOVEMBER 23, 2011

In case it is not obvious why brands engage social media influencers in this manner, let me summarize as I see it: Brands give things away for free in exchange for buzz. Brands hope to use influencers to build their own influence and market their products and services. So how do we improve on this?

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Cost Team Influencer Communities 91

Social Media Strategery

APRIL 3, 2014

The blog content you’re publishing is relevant, valuable, and engaging yet no one is reading it. The reach and influence of some organizations’ owned channels rival that of some traditional publications. Image courtesy of Flickr user Rasta Taxi. Is your brand willing to retweet his story?

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Syndication Marketing Advertising SEO 103

Razor Social

MARCH 30, 2016

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

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Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

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Social Media Influencer MySpace Consultant 229

Convince & Convert

NOVEMBER 1, 2011

was that Engage was more of a reference guide than a book. Flickr, going back to FriendFeed and Plurk and things that we don’t necessarily use now. It’s because I enjoy the reactions that I get in sharing, and that fosters engagement. People would read certain chunks as needed. Jay: And refer back.

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Klout Social Capital Influencer Social Graph 121