Waxing UnLyrical

OCTOBER 7, 2011

On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. Jonny started off by pointing out that influence without context is irrelevant ( And Angels sang ! Image: Beth Kanter via Flickr, CC 2.0. Now that’s transparent!

Influencer 163

Influencer Flickr Analysis Hosting 163

Adam Cohen

MARCH 30, 2011

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first.

Social Media 244

Social Media Airlines Sentiment Conference 244

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers.

Klout 207

Klout CPI Foursquare Influencer 207

Adam Cohen

AUGUST 24, 2010

No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. Photo credit: clickflashphotos via Flickr. Tweet This!

Company 231

Company Social Media Posterous StumbleUpon 231

Waxing UnLyrical

FEBRUARY 24, 2011

It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept. The author has a Twitter account , I’ll grant him that, but by the looks of it, doesn’t actually engage with anyone. Image: Shareski via Flickr, CC 2.0. Alas, I’m getting ahead of myself.

Twitter 163

Twitter Press Release Flickr Reputation 163

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

Syndication 103

Syndication Marketing Advertising SEO 103

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance.

Metrics 100

Metrics ROI Consultant Flickr 100

Waxing UnLyrical

JANUARY 3, 2013

Image: Jewels Globe URL via Flickr, CC 2.0. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. A large part of marketing is about gathering and analyzing information. In his free time, he enjoys writing about marketing and technology.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# Influencer identification. Uncover Content Ideas.

Alterian 127

Alterian SM2 Social Networking Aggregator 127

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Waxing UnLyrical

OCTOBER 17, 2011

How much of the time was spent listening when NAB entered the social space, as opposed to diving in and engaging? Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. Title image: smemon , via FlickR, CC 2.0.

Banking 218

Banking Sentiment Campaign Team 218

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. The reason millions of people use these platforms is because they want to engage with PEOPLE. Maybe your clients are creative and visual so they like YouTube or Flickr better. Lurkers turn the tables a bit on marketers.

Lurker 203

Lurker Klout Policies Consultant 203

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use sophisticated algorithms to measure the specific level of influence people have among their friends. ” are shunned because they won’t impact engagement numbers. Image courtesy of Flickr user themadlolscientist.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). Be genuine. I have much to accomplish and certainly wouldn’t want to be stoned. ;P

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Proactive Report

JANUARY 24, 2011

However, according to the CMO Council business-to-business companies are experiencing what they refer to as the Engagement Gap. Marketing relevancy. Take a look at your engagement gap and see where you could improve. Image Credit: Limocarjuliette Flickr. Good value. Trust/piece of mind. Feeling of importance.

Social Media 104

Social Media Flickr Collaboration Review 104

Waxing UnLyrical

APRIL 13, 2012

Image: Tjeerd Wiersma via Flickr CC 2.0. Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He is a husband, Iowa Hawkeyes and Chicago Cubs fan.

Questions 157

Questions Flickr Social Media Management Issues 157

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Koka Sexton

MAY 16, 2011

Empire Avenue is a stock market simulation social network game that allows users to buy and sell shares of people and websites. Part game, part ratings system, Empire Avenue works by allowing users to create a ticker inked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube.

Real Estate 64

Real Estate Klout Startup Flickr 64

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Proactive Report

JANUARY 10, 2011

And it would seem that some companies still haven’t got that all-important clue that markets are conversations and that the conversation is between the smart people in your marketplace and the smart employees inside your company. Those smart people out in your marketplace are not looking to engage in pre-scripted messaging with an agency.

Social Media 93

Social Media Sysomos Flickr Training 93

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Influencers accept that they have a position to hold and won’t abuse it for a quick buck.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Bare Feet Studios

NOVEMBER 23, 2011

In case it is not obvious why brands engage social media influencers in this manner, let me summarize as I see it: Brands give things away for free in exchange for buzz. Brands hope to use influencers to build their own influence and market their products and services.

Cost 91

Cost Team Influencer Communities 91

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A feature-rich, realtime social media monitoring and engagement tool. JustUnfollow. Don’t want to follow Twitterers who aren’t following you?

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236

Brands Handbook MySpace Construction 236

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

Class 233

Class Campaign Klout Influencer 233

Social Media Marketing

APRIL 8, 2011

Freelance writers, website builders and online marketers have grown a cottage industry around the function of introducing the world to small, midsized and larger businesses alike. Case Study: Egypt and Tunisia Mobile devices in conjunction with social media are also credited with influencing national politics.

Wireless 162

Wireless Drupal SMS Mobile 162

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. They wanted to figure out which influencer was driving the most impact.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? We have all engaged in debates over the past few years about social media. frontpage. If so, how?

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Convince & Convert

NOVEMBER 1, 2011

was that Engage was more of a reference guide than a book. Flickr, going back to FriendFeed and Plurk and things that we don’t necessarily use now. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. People would read certain chunks as needed.

Klout 122

Klout Social Capital Influencer Social Graph 122

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. They are more focused on engaging in social media conversations than simply tracking them.

Tools 170

Tools Social Media Netvibes Lithium 170

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265