Waxing UnLyrical

SEPTEMBER 13, 2012

Image: The Eyes of New York via Flickr, CC 2.0. Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. It’s a far more visual experience to check out a person’s influence print.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

OCTOBER 7, 2011

On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. Jonny started off by pointing out that influence without context is irrelevant ( And Angels sang ! Image: Beth Kanter via Flickr, CC 2.0.

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Waxing UnLyrical

FEBRUARY 24, 2014

Image: Siddharth Sharma via Flickr, CC 2.0. Who Are Micro Influencers and Do We Need Them? Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? It’s still cold here. What about where you’re at? This is a great read from Daniel Newman.

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Waxing UnLyrical

MAY 7, 2014

Image: Marie Coleman via Flickr, CC 2.0. The Hidden Value of Influencers in B2B Content Marketing. Lee Odden explores how many of them can be solved by tapping into the hidden value of working with influencers. It was for a great cause, so even though it was submitted late, we wanted to help out. Frank Strong shares his ideas.

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Social CRM B2B Conference Consultant 186

Dave Fleet

JULY 26, 2010

Employee Social Influence Marketing Guidelines. Online Social Media Principles. Online Communications Policy. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy. Fellowship Church. Blogging Policy. Community Guidelines. General Motors. Blogger Policy. Georgia Tech. Guidelines for Student Blogging. Harvard Law School.

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Policies Resources Social Media Liveworld 419

Waxing UnLyrical

MARCH 14, 2011

Image: familymwr via Flickr, CC 2.0. Sphere of Influence. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions. The Army uses the term sphere of influence or “SOI,&# which means understanding the social dynamics and hierarchy in the physical world.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

JUNE 20, 2014

Image: ryan_rancatore via Flickr, CC 2.0. that could be influencing your digital body language and how your audience perceives you. Good morning! I hope everyone had a great week and is ready for the weekend ahead. This week’s roundup features seven posts from around the web that focus on personal branding.

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Brands Flickr Consultant Resources 213

Waxing UnLyrical

APRIL 26, 2012

I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line. That aspect of marketing should influence your adoption of a new network. Image: michael.heiss via Flickr, CC 2.0.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

MAY 17, 2011

Given how much we’ve talked about influence recently, I figured this would be quite the chat… and it was. Of course, this got folks talking about what “real users&# are, influence, and so on. Of course, this got folks talking about what “real users&# are, influence, and so on.

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Klout comScore Nielsen Sample 195

Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). The choice of words (“measuring online influence’” and metaphors (“social credit score’” inaccurately leads people to think that one’s score is a measure of one’s online worth.

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Klout CPI Foursquare Influencer 207

Waxing UnLyrical

NOVEMBER 3, 2014

Image: Vox Efx via Flickr, CC 2.0. Why: Social media is influencing elections all over the world. Since tomorrow is Election Day here in the U.S., this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Is social media contributing to political paralysis? ” 2.

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Consultant Flickr Statistics Study 170

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? Just like Christmas, though, the spirit of storytelling is important for business all year round. Why Your Brain Loves Good Storytelling. Why: Why are audiences compelled by storytelling?

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Consultant Journal Flickr Resources 190

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

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Social Bookmarking Engineering StumbleUpon Sites 198

Waxing UnLyrical

MARCH 27, 2011

The limits of online influence , by Tom Webster. Why: this is a fascinating look at an exercise in trying to drive action via online influencers. Image: Filipe Dâmaso Saraiva via Flickr, CC 2.0. Which, of course, is what a good blog post should do, don’t you think? Let’s get to ‘em. It will help you.

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iPad Exercises Flickr Statistics 125

Social Media Marketing

APRIL 22, 2011

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. That's a much more realistic and informative way to gauge influence, rather than a simple one-dimensional score such as Klout. How do brands get involved? What do you think?

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Social Media Klout Flickr Radian6 167

Adam Cohen

MARCH 30, 2011

…hearing a customer or business partner mention a recent blog post helped influence their decision. Photo credit: cayusa via flickr. . …watching customers share and comment on really valuable and relevant content your team created. …getting coverage at PR and marketing conferences because of business results achieved.

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Social Media Airlines Sentiment Conference 244

Webbiquity SMM

MARCH 30, 2012

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Identify the key influencers in your market. Combing these measures provides at least a rough guide to the relative influence of various sources. . • Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I.

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Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

APRIL 17, 2011

PR’s biggest mistake when working with influencers , by Kary Delaria. Why: I’ve said it before, and I’ll say it again, influence is nothing without context. Image: chooyutshing via Flickr, CC 2.0. What are your favorite Spin Sucks posts? I’d love to know.

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Postrank Sentiment Flickr Analytics 160

Atom Thought

FEBRUARY 18, 2010

What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? If you noticed, Google Buzz has already opened itself up by integrating Flickr, Picassa and twitter among other apps.So, the game has just begun, and may take a very different turn in future. Useless or Useful?

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Google Flickr Yahoo Microsoft 157

Waxing UnLyrical

JULY 15, 2015

Understand Influence. If leaders are “those who have followers,” it’s clear that one can’t be a leader unless one understands and appropriately applies the concept of influence. It’s as simple as, “No influence, no followers. The first is the role of influence in communications today. No followers, you’re not a leader.”.

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CPC Skills Influencer Organization 100

Waxing UnLyrical

JUNE 16, 2011

Anyway, last week, if you remember, we chatted with Pierre-Loic Assayag , the head honcho of Traackr (which service I absolutely love ), on what influence is, how bloggers and PR pros can determine who the right influencers are when they’re preparing for a campaign, and much more. Image: geminicollisionworks via Flickr, CC 2.0.

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Klout Flickr Travel Influencer 205

Adam Cohen

JUNE 8, 2010

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Photo credit: niemster via Flickr. Related Posts.

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Social Media Paid Search comScore Posterous 236

Waxing UnLyrical

FEBRUARY 13, 2013

Image: moonty via Flickr, CC 2.0. Influence & search are determined by #s of RTs, impressions, etc. And, as usual, he kept the conversation going with some very interesting views on the future of PR (you know I’m helping him and Patrick Ashamalla put on xPotomac , right?), Geoff Livingston (@geoffliving) February 5, 2013.

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Strategy Aggregator Consultant Discount 188

Webbiquity SMM

JANUARY 24, 2019

The landscape of social networks is constantly evolving: Google+ is going away , Tumblr and Flickr are changing , and Instagram is growing: the image-centric social site is highly popular among teens with over 72% of American teens using the social network. Setting up automation.

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Social Media Marketing Hashtag Campaign 164

Waxing UnLyrical

FEBRUARY 21, 2012

Image: Sagrado Corazón via Flickr, CC 2.0. I’ve talked frequently about how much she has influenced my thoughts on measurement, how much she has taught (and continues to teach) me, so it’s always special when she and I get to do something like this together. I’m sorry! I’m hanging my head in shame!

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Flickr Mobile Campaign Influencer 165

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts. Where Twitter for PR usually begins… and ends.

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Twitter How To HootSuite Hashtag 246

Kikolani

FEBRUARY 25, 2016

While the form of your content shouldn’t influence your message, it can be important when you’re trying to widen content reach. Photo courtesy of mkhmarketing via flickr. Photo courtesy of ramsd via flickr. Reach People by Reaching Influencers. Photo courtesy of nalbertini via flickr.

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Content Flickr SEO Engineering 82

Waxing UnLyrical

JUNE 12, 2013

Image: Roland Tanglao via Flickr, CC 2.0. In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. Where do customer expectations come from? And that step is within your control.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

FEBRUARY 24, 2011

Image: Shareski via Flickr, CC 2.0. Image: Joe Edwards via Flickr, CC 2.0. They’ll influence perception, they’ll change reputations and they’ll be loud and proud. It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept.

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Twitter Press Release Flickr Reputation 163

Small Business Mavericks

SEPTEMBER 23, 2013

Write a controversial post and send the link to the top influencers in your niche. Take original photos related to your niche and post them to Flickr. Create a string of memes and share them on social media. E-mail your friends and ask them to invite their friends to read your blog. Answer questions on Quora.

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scribd Creative Commons Meme Small Business 101

Social Media Marketing

JUNE 19, 2013

Bookmarks/Read-Watch-Listen Later Advocates and influencers - these are the same, right? Influencers have large followings while advocates have smaller followings. After all, Yahoo owns Flickr, which has had the ability to upload video for quite some time; and you''ve always been able to upload video natively to Facebook.

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Social Media Yahoo Flipboard Flickr 137

Waxing UnLyrical

MAY 20, 2015

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. Image: Brennan Moore via Flickr, CC 2.0. Doesn’t sound half bad, right? Thought leaders have Google juice.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

NOVEMBER 28, 2011

Incorporate outside elements and influences into your work in order to make it more interesting. Image: julochka via Flickr, CC 2.0. I love learning from my friends who live, or have lived, in other countries, or even other parts of the country. Don’t be defined by what you do. Instead, learn from others. You might actually like it.

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Sports Flickr Small Business Influencer 212

Waxing UnLyrical

MAY 24, 2011

In the rush to measure the medium, software companies have released tools claiming to analyze influence and impact and measure “value,” even trying to assign value in $$ terms to a Facebook fan. Top image: Bain McLeod via Flickr, CC 2.0 ; AMEC graphic used with permission. Will you help us? Your industry needs you, after all.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Can Marketers Predict and Measure Influence, Down to the Dollar? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

MARCH 15, 2012

In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before. Image: Hello Turkey Toe , Flickr, CC 2.0.

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Comparison Skills Flickr Fashion 163

Waxing UnLyrical

JUNE 26, 2013

Image: Rich Bowen via Flickr, CC 2.0. In other words, you have to identify not only those who were influenced by your efforts, but those who had no interaction with the campaign. There are many competent, successful business owners who are afraid of numbers. Yet, numbers are what help you to understand the impact of different tactics.

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Metrics Analysis Compete Groups 243