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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

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Do More in Microsoft Dynamics with Oktopost

Oktopost

Even better – do you use social data to improve how your organization market, sell and support your products and services? Today, we’re happy to announce our integration with Microsoft Dynamics 365. Enrich Lead and Customer Data. All this data will be available inside your CRM – and you can use it any way you want.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Metavana aims to make all systems socially-aware so that all employees in the Enterprise make VOTC part of their jobs! Yes, Metavana can be applied to all unstructured content/data. is that accurate?

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Paying Homage to the Social Technographics Ladder

Ignite Social Media

In my experience, it helped brands understand the whys and hows of people using social media tools and networks. I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. It was the right tool at the right time.

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Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users. It takes time. And Twitter needs A LOT more time.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Nielsen reported that in January, U.S.

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Automatically log social tickets to CRM systems for a 360-degree view of customer interactions. Ever wondered about when you should post on your social channels? Inbox updates.