Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Microsoft and LinkedIn’s Economic Graphs side-by-side from the presentation deck. Microsoft has 1.2+ With data.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Also, can the Metavana model be applied to other types of unstructured data besides social media, such as blogs, forums, survey verbatims, etc…?

Trending Sources

[Interview] How Microsoft Uses Social Analytics, And How You Can Too


At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. How has your social data been implemented elsewhere in Microsoft?

Who Needs Big Data?

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My, what big data you have! If there's something - anything - that gets marketers all excited, it's the notion of big data. The sad reality is that few of them (including me) actually have any semblance of an idea as to what the agreed upon definition of big data is, how it's being used effectively and cases where it has made a significant impact on the overall economic value of a brand. In short, big data is like sex in high school: everyone's talking about. big data.

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Facebook, Microsoft Team Up on MAREA Subsea Cable

SocialTimes Facebook

Facebook and Microsoft are going under, as in underwater: The two tech giants will team up to build a new, state-of-the-art subsea cable across the Atlantic Ocean. The new cable, MAREA, will be the highest-capacity subsea cable to cross the Atlantic upon its completion, with eight fiber pairs and an estimated capacity of 160 terabits per second, and Facebook and Microsoft said the capacity will help meet growing demand for high-speed, reliable connections for cloud and online services.

Social Media News Ticker: Edit Your Facebook ‘Look Back,’ LinkedIn Kills ‘Intro,’ Twitter Debuts Data Grant Program

The Realtime Report

Twitter debuts data grant program for researchers – Twitter’s new Data Grants program will allow a small number of academic researchers to have access to the full stream of published tweets (re/code).

Making Data Relevant: The New Metrics for Social Marketing

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Guest post by Cheryl Joy.

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Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

The social network acquired the ad-serving business that was then known as Atlas Solutions from Microsoft in February 2013. We recently combined our Atlas and Marketing Sciences teams to form a central measurement group that oversees in-house tools such as c onversion lift and mobile polling , alongside third-party solutions from more than 20 trusted partners like Nielsen , Oracle Data Cloud , Visual IQ , Neustar MarketShare , Moat , Integral Ad Science , comScore , Kantar and others.

The Year Of Mobile? Sounds Like The Month Of The Smartphone

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To date there has been a lot of research to negate both my personal enthusiasm and the data that Flurry (and others) are enthusiastically bringing forward. Data plans are starting to become more reasonable. The price of data plans are being built into the family cost structure (according to the MediaPost article). It's about data. It wasn't too long ago that mobile carriers didn't care about data. Apple vs. Android vs. RIM vs. Microsoft vs. everyone else.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

How to Transfer Data from MS Excel into a Word Document


The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Select the data from the MS Excel document. Transfer the data over to the Word document.

Twitter Developer, Platform Relations Lead Prashant Sridharan Joins Segment

SocialTimes Twitter

Sridharan will serve as vice president of marketing at the customer data platform, overseeing marketing operations including enterprise growth, developer evangelism, product education and customer engagement. While at Twitter, Sridharan led the developer-relations team, after serving as a developer advocate at Facebook and director of marketing at Amazon Web Services and Microsoft.

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. Microsoft Advertising Intelligence. Dont forget that Microsoft and its Bing search engine are valuable tools as well. With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel.

What Humans Want Vs. The Chatbot Struggle

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With that, we have the challenge of companies like Facebook and Microsoft and many others (including agencies like ours ) talking up the value, merits and opportunities of chatbots. We have seen data and reports like this before. microsoft. Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths.

The Only Screen That Matters

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Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. We live in a world where the vast majority of digital marketing is still being conceived, developed and nurtured for a Web and browser-based consumer, while the data is clear: mobile first.

Google Webmaster Tools Link Data Error Uploading into Google Docs

Bill Hartzer

Google offers a download, either in CSV (comma separated format), usually which I open up in Microsoft Excel. When you go to upload the links from CSV (Microsoft Excel format) into Google Docs, Google will not let you do that. But that’s data that Google themselves give you.

We Have No Idea If Online Ads Work

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The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. From the article: "In 2013, Randall Lewis of Google and Justin Rao of Microsoft released the paper On the Near Impossibility of Measuring the Returns on Advertising. is that much of the data websites generate is more or less useless. microsoft.

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The End Of The Smartphone

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That piece of data still hold true as Apple currently has the fourth generation iPad in-market. Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? microsoft.

Just Another Screen

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This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TV s and Microsoft Xbox 360 s." big data. microsoft. Is TV becoming just another screen?

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Does a Social Score Make a CMO?

Geoff Livingston

CMOs will need to comprehend how big data creates behavioral media customized to the one or the few. Influence CMOs forbes Fortune 100 influence infographic marketing Microsoft social score

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The Ultimate Guide to Infographic Marketing

Convince & Convert

If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Look within your organization for data that can be conveyed visually. Conveying Data.

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Are Parents Really Naming Their Kids After Pokemon Characters?!

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At the NYU Wireless lab in Brooklyn, students are testing prototype equipment -- forerunners to next-generation phones -- that are able to transmit a blazing 10 gigabits of data per second, all while moving around crowded courtyards. App of the week: Microsoft Pix. . microsoft. microsoft pix. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

Still here – 6 years of blogging and 4 years of data…

The Way of the Web

It’s entirely mine – All the content is mine, all the data is mine, and I set the rules regarding privacy. Has Microsoft made a major marketing mistake? Although I started publicly blogging at TheWayoftheWeb on a blogspot account back in 2006, it was only in 2008 that I switched to WordPress and installed my current Google Analytics account, so May 1 is kind of an anniversary.

3 Things About Facebook

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Beyond a world where Microsoft doesn't even make it to the final four, it may appear (on the surface) that Facebook just snuck into this list against those behemoths. They don't understand or respect the information and data that they have and everyone else struggles to understand the inherit value of a place that truly has become ubiquitous in how we are connected as people. microsoft.

How To Protect Your Data With Office 365

The Realtime Report

How To Protect Your Data With Office 365. While the cloud computing service can provide a more secure and efficient data storage method, Office 365 can still fall vulnerable to a security breach without the right tools.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. I’m as guilty (probably more so) than you, as we included 22 Microsoft Tags (QR’s urbane, proprietary cousin) in our book The NOW Revolution.

Where The Boys (And Girls) Are

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According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. The good news is that these bets have some data and trends that come along with them (a couple of aces up the old sleeve, to go along with that gambling analogy). What we actually see beyond a "snapshot in time" of data is, still, a massive and untapped opportunity.

The digital marketing trends & ideas to take into 2017, and beyond


To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ).

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What Is Code?

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Alistair is more a techie, data and modern-day philosopher. I can talk to someone who used to work at or Microsoft about his or her work without feeling a burning shame. microsoft. It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire.

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[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%


Utilising one of the most prominent vehicles of social media data , hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. This is interesting data that can be used to inform the strategy for future campaigns run by the Red Cross.”

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The Problem With Time Spent

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Yes, that's a generalization but I'm sure if someone had the hardcore data, it would tell a similar tale. This is not about Google vs. Facebook vs. Yahoo vs. Microsoft. microsoft. How long do people engage with your media and content? This is the question that publishers must answer to media companies. The longer people spend with a media property, the better it is for the brand, right? Not always.

Leicester City: A Tale Of Success, Social Media Affinity, And Crisps


What can the social media data tell us about those who have followed the club this season? With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following.

All Polls and Surveys Are Not Equal

Geoff Livingston

However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. The quality and value of their data is another story. Image by renaissancechambara.

How to Use the Mail Merge Feature in Word


The Microsoft Mail Merge feature and I have a love-hate relationship. Step two: Decide on your data source. This can be an excel spreadsheet of names and addresses, or your data might be coming from your Outlook contacts. Step three: Merge your data with the intended document.

Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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So, two anonymous women who alleged an Ottawa sex toy company was collecting real-time data on their use of an Internet-connected vibrator without their consent have reached a $3.75 Your data and your safety in a world where everything (and everyone) is connected and tracking one another. Think of Apple 's Siri , Microsoft 's Cortana and the massive growth that we're seeing with Amazon 's Alexa platform. microsoft.

The New Electricity

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In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. In looking at a myriad of data points, it's clear that the iPad is the dominant player. So, how did Google and Microsoft fare with their announcements? Unfortunately, Google and Microsoft sounded eerily similar to DEVCON 2010 when RIM (makers of BlackBerry ) announced the launch of their tablet device, PlayBook. microsoft.

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ICYMI – Twitter and IBM, Microsoft Band

Danny WhatMough

Twitter announced a relationship with IBM to help enterprises incorporate Twitter data. Microsoft launches a wearable – Microsoft Band. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. The 10 hours of walking in NYC video went viral.

Say Goodbye To Clicking And Swiping

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A group of PhD students from the MIT Media Lab and researchers from Microsoft Research have come up with a new kind of wearable: a temporary tattoo, that can turn into a touchpad, remotely control your smartphone, or share data. microsoft. microsoft research. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

Livestreaming Is The New Broadcasting

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Well, Microsoft launched this age-guessing site called, How Old Do I Look? Now, people are left wondering what might Microsoft do with all of this data? I'm suddenly falling back in love with Microsoft. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).