Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission? With data.
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. We are an engine!
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. https://t.co/oPFpp7ruQF
Facebook, Microsoft Team Up on MAREA Subsea Cable
MAY 26, 2016
Facebook and Microsoft are going under, as in underwater: The two tech giants will team up to build a new, state-of-the-art subsea cable across the Atlantic Ocean. The new cable, MAREA, will be the highest-capacity subsea cable to cross the Atlantic upon its completion, with eight fiber pairs and an estimated capacity of 160 terabits per second, and Facebook and Microsoft said the capacity will help meet growing demand for high-speed, reliable connections for cloud and online services. We think this is how most subsea cable systems will be built in the future.
Who Needs Big Data?
MARCH 13, 2013
My, what big data you have! If there's something - anything - that gets marketers all excited, it's the notion of big data. The sad reality is that few of them (including me) actually have any semblance of an idea as to what the agreed upon definition of big data is, how it's being used effectively and cases where it has made a significant impact on the overall economic value of a brand. In short, big data is like sex in high school: everyone's talking about. Death to big data. Without access to big data, we're sunk. Big data is good. big data.
Social Media News Ticker: Edit Your Facebook ‘Look Back,’ LinkedIn Kills ‘Intro,’ Twitter Debuts Data Grant Program
The Realtime Report
FEBRUARY 10, 2014
Twitter debuts data grant program for researchers – Twitter’s new Data Grants program will allow a small number of academic researchers to have access to the full stream of published tweets (re/code). Social Media News Ticker app collections Bright Facebook Facebook ''Look Back'' Foursquare LinkedIn LinkedIn ''Intro'' Microsoft Twitter data grant Facebook.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. link] Making Data Relevant: The New Metrics for Social Marketing « Manish Mandhyan's Blog [.] Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]
Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement
NOVEMBER 18, 2016
The social network acquired the ad-serving business that was then known as Atlas Solutions from Microsoft in February 2013. We recently combined our Atlas and Marketing Sciences teams to form a central measurement group that oversees in-house tools such as c onversion lift and mobile polling , alongside third-party solutions from more than 20 trusted partners like Nielsen , Oracle Data Cloud , Visual IQ , Neustar MarketShare , Moat , Integral Ad Science , comScore , Kantar and others. Beginning today, we’ll start winding down the ad-serving portion of Atlas.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. New York-based Katrina is the Senior Director / VP Worldwide Digital Marketing for Microsoft. That will be our top focus for next year. Stacey Acevero. sacevero.
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
To date there has been a lot of research to negate both my personal enthusiasm and the data that Flurry (and others) are enthusiastically bringing forward. Data plans are starting to become more reasonable. The price of data plans are being built into the family cost structure (according to the MediaPost article). It's about data. It wasn't too long ago that mobile carriers didn't care about data. According to the MediaPost article, " Cisco predicted today that mobile data use worldwide is poised to grow 21x by 2015." data plan. apple.
What Humans Want Vs. The Chatbot Struggle
FEBRUARY 23, 2017
With that, we have the challenge of companies like Facebook and Microsoft and many others (including agencies like ours ) talking up the value, merits and opportunities of chatbots. We have seen data and reports like this before. microsoft. Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for brands that reside inside messaging apps is a key near-to-mid-term strategy for connecting to consumers.
Twitter Developer, Platform Relations Lead Prashant Sridharan Joins Segment
SEPTEMBER 1, 2016
Sridharan will serve as vice president of marketing at the customer data platform, overseeing marketing operations including enterprise growth, developer evangelism, product education and customer engagement. While at Twitter, Sridharan led the developer-relations team, after serving as a developer advocate at Facebook and director of marketing at Amazon Web Services and Microsoft. Reinhardt added: Segment has seen tremendous demand this year for our products as businesses invest in managing myriad sources of customer data to put a multiplier effect on growth.
How to Transfer Data from MS Excel into a Word Document
APRIL 2, 2012
The Microsoft Office suite has advanced in numerous ways and has been able to help many users share data in between different programs, like MS Excel and Word. Such advances have made the lives of direct mailers a lot easier by allowing them to easily insert Excel data into a Word document in order to have several personalized copies of the same material. Open a Word document.
5 Ways to Find Keywords That Deliver Superior Web Marketing Results
Convince & Convert
JANUARY 14, 2014
Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. Microsoft Advertising Intelligence. Dont forget that Microsoft and its Bing search engine are valuable tools as well. With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel. Search Marketing Advice boostsuite google trends keywords microsoft advertising intelligence search engine marketing search engine optimization SEMrush wordtracker
Does a Social Score Make a CMO?
DECEMBER 10, 2012
I did like how the Forbes article noted: “Frank Shaw, Microsoft’s Corporate Vice President, Corporate Communications explains the importance of personal use of social – this way, ‘If we as communicators are going to use these new channels, we have to use them personally, understand the differences in tone, the idiosyncrasies, strengths and weaknesses each offer.’”
The Only Screen That Matters
JUNE 19, 2014
Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. We live in a world where the vast majority of digital marketing is still being conceived, developed and nurtured for a Web and browser-based consumer, while the data is clear: mobile first. or having real sex with data ). microsoft. sex with data. and more pervasive). apple.
Google Webmaster Tools Link Data Error Uploading into Google Docs
FEBRUARY 15, 2013
Google offers a download, either in CSV (comma separated format), usually which I open up in Microsoft Excel. When you go to upload the links from CSV (Microsoft Excel format) into Google Docs, Google will not let you do that. But that’s data that Google themselves give you. Way to go, Google. Such is the case with Google Webmaster Tools and Google Docs.
We Have No Idea If Online Ads Work
JUNE 19, 2014
The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. From the article: "In 2013, Randall Lewis of Google and Justin Rao of Microsoft released the paper On the Near Impossibility of Measuring the Returns on Advertising. is that much of the data websites generate is more or less useless. microsoft. Are you doing pure branding or are you trying to make something else happen? This isn''t a new message. There is way too much misinformation out there. They''re trapped.
The End Of The Smartphone
DECEMBER 11, 2012
That piece of data still hold true as Apple currently has the fourth generation iPad in-market. Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? microsoft. What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? Sounds creepy? amazon.
Just Another Screen
SEPTEMBER 29, 2012
This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TV s and Microsoft Xbox 360 s." The lesson: give people what they want - cheap and easy - and they'll adapt to the new landscape faster than you can say, "social media is so yesterday, it's all about big data now." big data. microsoft. " The post PC-world. screen.
The Ultimate Guide to Infographic Marketing
Convince & Convert
MARCH 4, 2016
If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Look within your organization for data that can be conveyed visually. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. Conveying Data.
Are Parents Really Naming Their Kids After Pokemon Characters?!
AUGUST 1, 2016
At the NYU Wireless lab in Brooklyn, students are testing prototype equipment -- forerunners to next-generation phones -- that are able to transmit a blazing 10 gigabits of data per second, all while moving around crowded courtyards. App of the week: Microsoft Pix. . microsoft. microsoft pix. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show.
Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
MARCH 21, 2017
So, two anonymous women who alleged an Ottawa sex toy company was collecting real-time data on their use of an Internet-connected vibrator without their consent have reached a $3.75 Your data and your safety in a world where everything (and everyone) is connected and tracking one another. Think of Apple 's Siri , Microsoft 's Cortana and the massive growth that we're seeing with Amazon 's Alexa platform. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). The good folks at CHOM 97.7 alexa. amazon.
Still here – 6 years of blogging and 4 years of data…
The Way of the Web
APRIL 30, 2012
It’s entirely mine – All the content is mine, all the data is mine, and I set the rules regarding privacy. Has Microsoft made a major marketing mistake? Although I started publicly blogging at TheWayoftheWeb on a blogspot account back in 2006, it was only in 2008 that I switched to WordPress and installed my current Google Analytics account, so May 1 is kind of an anniversary. Either way I’ve constantly veered between writing about marketing and journalism, with the occasional posts about blogging and more personal topics. Blogging dying? Buffer.
All Polls and Surveys Are Not Equal
AUGUST 10, 2011
However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. The quality and value of their data is another story. Interactive firm AptiQuant ran a test on its site purportedly measuring the IQ of visitors and correlating that data with IQ. Indeed, they are.
The digital marketing trends & ideas to take into 2017, and beyond
DECEMBER 19, 2016
To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Using our understanding of the data we’ve gathered we can help other areas of the business predict the result they can expect from their activities. Ben Donkor , social data analyst, Microsoft.
3 Things About Facebook
NOVEMBER 10, 2011
Beyond a world where Microsoft doesn't even make it to the final four, it may appear (on the surface) that Facebook just snuck into this list against those behemoths. They don't understand or respect the information and data that they have and everyone else struggles to understand the inherit value of a place that truly has become ubiquitous in how we are connected as people. While that may sound like big words and hyperbole, it's hard not to see the impact of Facebook, when you start looking at data like this. microsoft. This would be a mistake. apple. business.
[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%
JULY 6, 2016
Utilising one of the most prominent vehicles of social media data , hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. This is interesting data that can be used to inform the strategy for future campaigns run by the Red Cross.” Social Strategy Social Media Data Social Media InterviewsWhat led to that decision?
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. I’m as guilty (probably more so) than you, as we included 22 Microsoft Tags (QR’s urbane, proprietary cousin) in our book The NOW Revolution. mobile Crowne Plaza Hotels exacttarget Microsoft Tag mobile marketing QR Codes smartphones text messaging
Where The Boys (And Girls) Are
FEBRUARY 23, 2012
According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. The good news is that these bets have some data and trends that come along with them (a couple of aces up the old sleeve, to go along with that gambling analogy). What we actually see beyond a "snapshot in time" of data is, still, a massive and untapped opportunity. microsoft. Does this remove credibility from the Blogger? Hardly. Mobile is small. apple.
What Is Code?
JUNE 19, 2015
Alistair is more a techie, data and modern-day philosopher. I can talk to someone who used to work at Amazon.com or Microsoft about his or her work without feeling a burning shame. microsoft. It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. The process is simple: Each one of us must choose one link for the other person. Hugh is an old school author and book worm with a penchant for technology. Seriously. Like this.
Leicester City: A Tale Of Success, Social Media Affinity, And Crisps
MAY 10, 2016
What can the social media data tell us about those who have followed the club this season? With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following. Platform Blog Social Media Data Twitter Analysis— Twitter UK (@TwitterUK) May 2, 2016. Who Should Sponsor Leicester Next?
The Problem With Time Spent
AUGUST 31, 2012
Yes, that's a generalization but I'm sure if someone had the hardcore data, it would tell a similar tale. This is not about Google vs. Facebook vs. Yahoo vs. Microsoft. microsoft. advertising advertisingdollars content demographic engagement facebook facebookadvertising facebookrevenue google infographic internetadvertising media mediabuying mediacompany mediaintent mediametrics mediaplanning microsoft nativeads nativeadvertising psychographic publisher searchengine timespent traditionalmediachannel twitter userexperience webanalytics yahoo youtubeNot always. Not so.
How to Use the Mail Merge Feature in Word
MAY 14, 2012
The Microsoft Mail Merge feature and I have a love-hate relationship. Step two: Decide on your data source. This can be an excel spreadsheet of names and addresses, or your data might be coming from your Outlook contacts. You will need to be sure your recipient information is complete prior to connecting your data source to the document on which you intend to perform the merge.
Say Goodbye To Clicking And Swiping
AUGUST 16, 2016
A group of PhD students from the MIT Media Lab and researchers from Microsoft Research have come up with a new kind of wearable: a temporary tattoo, that can turn into a touchpad, remotely control your smartphone, or share data. microsoft. microsoft research. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 morning show. amazon.
ICYMI – Twitter and IBM, Microsoft Band
OCTOBER 31, 2014
Twitter announced a relationship with IBM to help enterprises incorporate Twitter data. Microsoft launches a wearable – Microsoft Band. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. The 10 hours of walking in NYC video went viral. Twitter is losing Execs … Facebook’s advertising revenue has grown by 64 per cent during its third quarter. Amazon comes top of Klout’s list of social brands. The Queen tweeted !
Technology Challenges Facing Today’s Marketing Workforce
NOVEMBER 2, 2015
These have somewhat complex processes for data owners with hand offs and usage rules. Other companies have get even more sophisticated an integrated system, to systems of systems, often tied in some fashion with Microsoft, Oracle, and SAP platforms, spanning enterprise wide with integrated cross operational capabilities. Marketing CMO communications data Employment Enterprises Inc.
The New Electricity
JULY 3, 2012
In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. In looking at a myriad of data points, it's clear that the iPad is the dominant player. So, how did Google and Microsoft fare with their announcements? Unfortunately, Google and Microsoft sounded eerily similar to DEVCON 2010 when RIM (makers of BlackBerry ) announced the launch of their tablet device, PlayBook. Microsoft's Surface is said to be coming soon as is Google's tablet, Nexus 7. microsoft. mobile data.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Manager of Customer Success and Community Program at Cisco WebEx Technology group. • Steven Tedjamulia – Head of Social Commerce Innovation at Dell. • Alison Bolen – Editor, blogs and social content at SAS Institute. • Marty Collins – Director of Emerging Media at Microsoft. • Mark Yolton – Senior Vice President – SAP Community Network at SAP. • Brian Ellefritz – Sr. Marketing Manager, Emerging Media, US Integrated Marketing Programs, Microsoft Corp. • Jacob Mullins – Sr. Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo.
Livestreaming Is The New Broadcasting
MAY 4, 2015
Well, Microsoft launched this age-guessing site called, How Old Do I Look? Now, people are left wondering what might Microsoft do with all of this data? I'm suddenly falling back in love with Microsoft. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 morning show. Did you shell out the $100 pay-per-view fee?