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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

  These are the two beating hearts to Immigrant Food: Bringing people around the table to celebrate immigrants through a successful restaurant group, while also creating an effective advocacy platform. They told us they need more visibility, more volunteers, more resources, and more space to hold meetings and events.

NGO 74
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Troy Datcher.

Industry 134
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Step 2: Identify the best social media platforms for your business. It’s in your best interest to know the select few platforms that will bring you the results you want and focus on those. “So… Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. Format your contest to meet that goal.

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The Key to Success in Enterprise Social Media

Direct Marketing Observations

In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing? A home run in B2B social media from an engagement standpoint for some companies might be 1%.

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The Pride And Prejudice Of Shopify

Twist Image

Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. My first thought was to decline the meeting because I didn't want to break this individual's heart and and stomp on their dreams. This is a true story. It was called Smoofer.

Yahoo 40