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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors, for example.

Marketing 367
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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

No company feels like they have enough resources for what social media requires. With this structure, one person is assigned to oversee the company’s social media channels. The Full-Scale Team is rare, except in large companies with vast resources or specific social media needs.

Team 167
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. Is Facebook still a good marketing platform?

Facebook 130
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 195
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Here’s What You Should Know About Explainer Videos

The Realtime Report

With the help of YouTube, business website, social media networks, and other online platforms where you can share videos, explainer videos can go viral within a short period. In this way, video sharing platforms have been a great help to online marketers and entrepreneurs who would want to sell their products and gain an edge in the market.

Video 170
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Twitter may remove the ‘Like’ option from tweets

Socialmedia.biz

Receiving Likes on social media may be on the verge of extinction, at least for one social media platform. Now there is speculation going around that the social media company may be doing away with that particular aspect of their experience. ” Dorsey appeared at an event for Wired magazine earlier in October.

Twitter 125