Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. Avoid writing a 2,000 word essay about the history of your company.

Which Social Media Platforms are Best for Boutique Businesses?

Social Media Today

Which social platform is best for your company? Here are some expert tips on the best social platforms for boutique businesses

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Instagram is an under-utilised platform for providing pure information.

It’s the people not the platform

Direct Marketing Observations

I shot back, “It’s the people not the platform”. The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? People define platforms. Social platforms social media platforms

Do Social Platform Founders Limit the Evolution of their Companies?

Social Media Today

While having the founders of a social network remaining in charge can have its benefits, it may also impede platform evolution

Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month

Social Media Today

Snapchat looks set to unveil its new gaming platform, which will provide another avenue for the company to generate revenue

LinkedIn Launches ‘Follow Company’ Button

Mindjumpers

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. Here’s a quick walk through of the ‘Follow Company’ button.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

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How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

Crafting and maintaining a brand voice unique to your business is an essential part of establishing a strong social following and using your social marketing to make a bigger impact on and off platform.

How Companies Are Using Social Media to Show Appreciation

Socialmedia.biz

Social media is a great avenue for companies that want to improve their customer service. The company’s customer support Twitter account is there to help customers know when they have updates to their products and to answer questions.

Companies’ Use of Content Marketing Is On the Rise [infographic]

Mindjumpers

Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Instead of using only traditional marketing, content marketing has become popular at the same time as it has taken on a great role within companies.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. On one hand, companies can significantly affect the tone and course of a discussion by participating in it and giving their side of things.

Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? But there are so many video platforms! There are so many platforms to choose from! All the Specs and Requirements for the Major Video Platforms.

Are You Wielding Your Social Media and Blog Like These Fortune 500 Companies?

agora pulse

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list.

Choosing the Right Social Media Platform [Infographic]

Cody Ward

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. StumbleUpon, Youtube, and Google+ are the most effective platforms for SEO goals.

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Your audience likely has an opinion, too—give them a platform to share it.

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Google’s Acquisition of Wildfire: What Is The Future of Social Media Management Platforms?

Mindjumpers

Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. It makes you wonder why Facebook didn’t snatch this one to their impressive catalogue of recently acquired companies?

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

Mastodon: What to Know About The New Social Media Platform

Ignite Social Media

Every so often a new social media platform arises and one cold day while I was sitting in the Toronto airport, Mastodon came to my attention. Since my co-workers had flown out earlier than I and I had some time to kill, I decided why not sign up and see what the new social platform was about.

5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

As business owners, you have so many tools and platforms available to choose from, and it can be very hard to focus and decide which is right for your business. Yes, this may mean the tool or platform doesn't do EVERYTHING the EXACT way I would like it to.

5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

As business owners, you have so many tools and platforms available to choose from, and it can be very hard to focus and decide which is right for your business. Yes, this may mean the tool or platform doesn't do EVERYTHING the EXACT way I would like it to.

Build A Platform

Twist Image

Work for a secure company? I would argue that an individual with a powerful platform is someone who will never be unemployed. Platforms used to be something that someone else had to bestow upon you. That was the traditional platform. The platform was everything.

The Top 10 LinkedIn Company Pages of 2018 [Infographic]

Social Media Today

LinkedIn has announced the winners of its top company pages 2018 competition, with each providing pointers on how to boost your platform performance

Picking The Right Social Platform For Your Brand

Mindjumpers

Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence.

How to Choose the Right Social Media Platform to Connect With Customers

Mindjumpers

Searching the web, I stumbled across this schedule made by Heidi Cohen , which provides an overview of the social media format options by exploring the pros and cons of different social platforms. What are your company’s guidelines for social media?

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). Think of it as a CRM on steroids, in the cloud; connected to and feeding your customer or lead acquisition platforms with data in real-time. .

Web CEO SEO Software Platform Review

Kikolani

It used to be an exclusive desktop product a few years ago, but the company has transitioned everything to the cloud, which enhances its appeal. WebCEO has several pricing plans for individuals and companies. The post Web CEO SEO Software Platform Review appeared first on Kikolani.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. Companies that blog have 97% more inbound links.”

What Blog Platform Is Best for Your Business?

Socialmedia.biz

But here in 2018 there is just no other blogging platform that gives you the freedom, variety and control over your content, your traffic and your monetization than WordPress. Free Blogging Platforms. But here’s an advantage that some free blogging platforms offer: a built-in audience.

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

And the decision for a brand to invest in a new social media platform is a big one. Social media platform decisions should align with goals and trends both within your organization and industry-wide. Social media platform your brand should check out: Houseparty.

3 Marketing Mistakes That Small and Medium-Sized Companies Make (And How To Prevent Them)

Forbes Social Media

Kipp Bodnar, CMO of Hubspot, a leading growth platform, shares 3 big customer pitfalls smaller businesses should avoid For small business marketing, it's all about the customers. But, smaller marketing budgets can lead to significant customer challenges.

Community platforms do not equal community

SocialFish

One day a generous company sees this and thinks, these kids have talent. Featured Open Community Presentations community platforms Events open community white labelWe had the opportunity to present a session to IAEE ‘s Expo!

Understanding Which Social Platforms to Choose When [infographic]

Mindjumpers

In this social media universe where different tools and platforms are available, it is also a good idea to design different messaging on each of these channels to make the best use of the dynamics of each of them. How to Choose the Right Social Media Platform to Connect With Customers.

Diversifying Yourself Into a Platform Business

Convince & Convert

My forthcoming book is about the platform as an important and relatively new business model. I have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival. In short, I built my own platform.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Working for any publicly-traded is a unique experience.

Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

I''m also hearing from software companies looking for alternative sources, though I have not heard of any such alternatives.

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company.

Discover Marketing Technology Used by Leading Companies

Cody Ward

Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? Intercom – customer communication platform.

In Facebook's Own Words This Week 'There Is No Privacy' On Its Platform

Forbes Social Media

What does this conflict tell us about the future of privacy on the company’s platforms Just hours before Zuckerberg reassured investors about Facebook’s commitment to privacy, his own lawyers argued in court that “there is no privacy” on Facebook.

Top email platforms to convert social media followers into customers

Socialmedia.biz

B uilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? You can also create a call-to-action on social platforms like Facebook that prompt your followers to opt-in to email marketing.

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Check their credentials and the company’s search engine standing for keywords.

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”. Multiple media platforms.

Build Your Blogging Platform By Creating Scarcity

Kikolani

“If you want people to listen, you have to have a platform to speak from, and that is excellence in what you do.” The idea of building platforms through blogging has been top-of-mind for me recently. Build your platform by creating the content you want to see.