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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Delivering on The Promise of Artificial Intelligence

The Realtime Report

We know how we want our companies to work. To create transformative AI solutions, we need a holistic, synergistic, and simultaneously integrated flow of information,” explains Earley, who has helped companies across industries to manage data to enable digital transformations. Delivering on The Promise of. Artificial Intelligence. “We

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 279
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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. Good content marketing makes a person stop, read, think and act.

Tools 94
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Marketing Automation for Everyone with Infusionsoft

Convince & Convert

We’ve known for more than a decade that relevancy drives email marketing results. This is marketing that approaches the “one to one” capability that professional communicators have dreamed about since the 1950s. Marketing Automation for Small Business. Marketing Automation for Small Business.

Marketing 117
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B2B Marketers Are Humans, Too

Convince & Convert

Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views. The brand wasn’t targeting consumers, but transport companies. Visual Marketing Magic. So why make a B2B ad that looks like B2C content?

B2B 60
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This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.