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Do Content Marketers Compete?

Spin Sucks

If you think you’re competing with someone, you just don’t know them well enough yet. I began to wonder, do content marketers compete? . In marketing, you may have the same goals as other companies, but if you’re doing content marketing, you really aren’t trying to win the same race.

Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists. Think of compete numbers as an orange – a U.S. In this manner, web analytics are not subject to the same sample requirements as panel companies.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally is a post written by Tamar Weinberg. ].

Competing for Who Is Most Stressed

Spin Sucks

I keep waiting for Spin Sucks Pro to generate revenue (which, of course, it can’t right now because of things beyond my control) so we can hire some content creators and I can, I don’t know, do my job of leading a company toward our vision.

Competing with Free

Direct Marketing Observations

How do other companies compete when Nike, Gatorade and AE give stuff away for free? I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. It may create awareness of the brand, product or company but there is no value in free. So how do you compete?

Eight Tools for Social Media Listening

Spin Sucks

Use this tool to measure people’s sentiments in order to set your benchmark goals.Pay attention to how people are talking about the company, your leadership, key employees, your products or services, your customers, and even your competition. Now go to Compete.

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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. Image via Unsplash.

Seven Ways Starting a Company is Like the Hunger Games

Spin Sucks

In fact, it has a lot of similarities to competing in the Hunger Games. Essentially, like the Careers, they’ve been trained since the birth (of their last company) to eat you for lunch, so watch out. Today’s guest post is written by Meridith Dennes and Kim Oksenberg.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Myself and Diggy have a dozen law companies paying us a nice monthly fee for SEO services.

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million.

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Once my teams are suitably prepared, we measure where we are by competing.

How to Differentiate Your Content

Geoff Livingston

If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. Do those beats match your company’s value proposition and brand offering(s)? I guarantee you only a few of these detractors compete successfully.

Leveraging Your Company’s Internal Power for Good Social

Convince & Convert

Cellular , joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Sonny Gill, U.S. Cellular @sonnygill.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human


When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. Next, this coffee company has a lot of Twitter followers, but they don’t seem to be interacting with any of them. The tweet below is one of countless similar ones on the coffee company’s account: The lesson here? The Sweet Spot for Social Media: Casual yet Competent.

Questions To Ask When Trying To Hire The Right SEO Company

The Realtime Report

Questions To Ask When Trying To Hire The Right SEO Company. In order to garner the attention you want for your company, you will have to find a way to adequately market your service or product. Having a website is a must for any small business looking to compete in today’s market.

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. And every company wants to claim innovation, right? How many listeners do you have in your company?

Social Media Training Gap: 50% of Companies are Ill-Equipped

Proactive Report

While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal. If your company plans to improve their performance in 2013, getting social media right should be a priority.

Why I’m Competing With You. And You. And You. And You.

Convince & Convert

Now, you’re competing with Coke. And every other company on the planet. This is because consumer interactions with companies are jumbled together like a real-time gumbo. Social media changes the very fabric of corporate competition.

Should Consultants Compete or Cooperate?

Ari Herzog

Why must we compete? Suppose three people focus on the same type of client company. I don’t know if it’s preferred to create a physical agency or a loose network of peers who agree to work together before working separately, but if we agree a client would get more from many minds than one mind, why not work together? -- Thank you for reading Should Consultants Compete or Cooperate?

6 Mistakes to Avoid With Your Employee Advocacy Program

Convince & Convert

of US employees say they feel connected with their company’s mission. In fact, according to the Gallup Organization , engaged employees are 22% more productive while also being more punctual, more present, and more likely to stick around with their company. Image via Unsplash.

Get Your Content Under Control


The difficult charge of competing against established competition is amplified if your business is unknown online and theirs is: whatever your business description, rivals will dominate the search results every time. Internet marketing statistics are sobering stuff. I mean really sobering.

Why Some Agencies Are Dying

Geoff Livingston

And in that case the primary partner clearly wanted all pieces of the biz, was not collaborative or transparent, and ignored other agency/partner recommendations in spite of a clear lack of competency in some project areas.

Facebook considers competing with Myspace on the music front

Freelance Social Media

Zuckerberg and other Facebook executives also have been busy taking meetings with the major record companies about the strategy. The company has a checkered past with the recording industry.

4 Simple Steps to Finding Perfect Freelance Writers

Writtent Blog

Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. She is professional, competent, and affordable. Company News

Which Company is Most Useful to You?

Convince & Convert

Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. Which Company is Most Useful to You?

Content May be King, But User Experience is Emperor

Spin Sucks

Marketers in 2016 must convince their companies that developing brand loyalties will be the way to gain customers in a future where they can't compete on marketing claims anymore.

You Spoke, I Listened

Geoff Livingston

The combinations make you look like a) a feminine hygeine company, b) a Myrtle beach (or some other beach) type of company c) a tanning salon. At first I defended the name, as the company is named after my daughter, and it has been for the past two years.

Creating a Culture of Learning in Your Organization

Spin Sucks

The concept of a learning organization was later refined by Pedler, Burgoyne and Boydell in The Learning Company: A Strategy for Sustainable Development , as: “An organization that facilitates the learning of all its members and continuously transforms itself and its context.”.

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

Additionally, two-thirds of companies with more than 100 employees use Twitter, so any brand hoping to compete should needs to maintain a strong presence on Twitter. It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off.

Instagram vs. Snapchat: Which Is Best for Your Business?

Sprout Social

Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform. To compete, Instagram added Stories, stickers and Live streaming. The company went public in early March 2017. It’s niche and offers a more “authentic” view inside a company.

Why Google is Really Pushing HTTPs

Bill Hartzer

It’s about Google killing their competition, getting rid of competing ad networks. In fact, Google actually has a monetary incentive to get as many websites to move over to HTTPs as possible: convincing website owners to move to HTTPs will help get rid of competing ad networks.

Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100).

14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014.

Three Reasons To Invest In Patient Feedback Management Solutions

The Realtime Report

Below is a list of reasons why healthcare companies should invest in patient feedback solutions in 2017. Monitoring, analyzing and making improvement based on patient engagement feedback is an easy way to compete within the industry.

Being Your Own Competition

Justin Levy

Not who is your company’s competition but who is your personal competition. By competing with yourself you push yourself to grow. Who is your competition?

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5 Ways to Create a Happy Office Culture


Having a joyful workforce, however, will improve the health and wealth of your company. Of course you’re busy, but don’t forget to take time out to listen to the individuals who toil away for your company.

What “Big” Social Media Means for Small Businesses

The Realtime Report

A campaign that Company A considers a slam dunk could be a stinker for Company B. No, small businesses cannot compete with the Oscars. We cannot compete with the biggest celebrities and their hordes of followers (often in the millions).

Five Reasons to Stop Planning and Start Your Next Big Project

Spin Sucks

If it’s a new company or product line, for example, defining your target audience will be important—but the first-laid plans will likely get thrown out as soon as you find some traction. By Laura Dambrosio.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 62% of companies outsource their content marketing.

12 Ways to Use Instagram for Small Business

Sprout Social

Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings seems to have no problems getting engagement and results. You don’t have to be an enterprise-sized company to get value from Instagram.