Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. This is a bad deal, not only for the almost 300 news media professionals who are out of a job, but because reporting local news is important to our communities.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

“We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. People drive our community, not products. ” – Nicholas. A peek inside Foster Coffee Company’s social media analytics.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally is a post written by Tamar Weinberg. ].

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

5 Great Social Media & Community Job Resources

Jason Yormark

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. There’s some great resources out there to target your job search when it comes to social media and community management jobs. Tags: Community Social Media

Facebook considers competing with Myspace on the music front

Freelance Social Media

Zuckerberg and other Facebook executives also have been busy taking meetings with the major record companies about the strategy. The company has a checkered past with the recording industry.

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign.

The Case for Building a Fiercely Loyal Community

SocialFish

She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence. I know you may be thinking “Why do I need to read about the case for building a community?

Is Technology Ruining Online Community

Convince & Convert

Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. How did companies possibly succeed in that technologically challenged epoch devoid of touchy-feelie buzzwords?

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. Its value was not a list of “benefits” but the community itself: a facilitated joint journey of continuous discovery.

Leveraging Your Company’s Internal Power for Good Social

Convince & Convert

Cellular , joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Sonny Gill, U.S. Cellular @sonnygill.

Which Company is Most Useful to You?

Convince & Convert

Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. Which Company is Most Useful to You?

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. “I can’t compete with the big guys, so I have to do less articles but do them better,” said Bored Panda founder Tomas Banišauskas to WIRED.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. Next, this coffee company has a lot of Twitter followers, but they don’t seem to be interacting with any of them. The tweet below is one of countless similar ones on the coffee company’s account: The lesson here? The Sweet Spot for Social Media: Casual yet Competent.

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. And every company wants to claim innovation, right? How many listeners do you have in your company?

How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. I spoke to executives from several top fitness brands to get an understanding of how they are maximizing the potential of social community. Community Needs To Be Part Of The Company’s DNA.

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Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Plus for marketing you could do local event sponsorships and do good in your community.

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Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community? As someone who competed for (and won!)

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Monitoring What Others Are Saying About Your Organization

SocialFish

You should also be comparing your brand to competing brands, and you can’t do this if you aren’t monitoring both them and yourself. You can use Brandwatch to monitor your own social channels alongside competing brands to compare how and by whom each brand is being talked about.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

Gamification: Why Play?

Mindjumpers

Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. Tweet A couple of weeks ago, I wrote a blog post about how people spend their time online.

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

The App Center seems to be a great success so far and learning that an ever-increasing number of people actually want to play games on Facebook should be a huge encouragement for companies and brands to start incorporating gamifying elements in their marketing campaigns and social media strategies.

Quote of the Week: Jim Collins on Managing a Networked Ecosystem

SocialFish

They are the only means by which a free society can compete with totalitarian dictatorships, which are very effective. Instead of managing a company, you’re managing an ecosystem that is networked and connected over the world. Humanize Open Community Potluck

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Too many companies in my opinion leave it to the sales team to figure this out all this by themselves. Remember – when you’re there alone there is no one to compete!

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands. Did you know… 90% of companies use social media for brand awareness. Only then will your audience, community and dream customers believe in you.

Is Your Brand Relevant as Avocado Toast? 10 Strategies to Stand Out from the Digital Noise in 2019

Pam Moore

Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands. Did you know… 90% of companies use social media for brand awareness. Only then will your audience, community and dream customers believe in you.

Is Your Brand Relevant as a Toaster and Avocado? 10 Strategies to Stand Out in 2019

Pam Moore

Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands. Did you know… 90% of companies use social media for brand awareness. Only then will your audience, community and dream customers believe in you.

10 Strategies to Stand Out From the Digital Crowd of Noise in 2019

Pam Moore

Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands. Did you know… 90% of companies use social media for brand awareness. Only then will your audience, community and dream customers believe in you.

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands. Did you know… 90% of companies use social media for brand awareness. Only then will your audience, community and dream customers believe in you.

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. These same two companies bubble to the top of Facebook, with the most likes and total engagement.

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Four Ways Brands Can #Unplug

Social Media Strategery

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Content marketing is becoming a numbers game that most brands aren’t going to be able to compete in, much less win.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Unmetric joins the Falcon & Cision Family

Unmetric

It began when I was at my previous company in the enterprise peer-to-peer data backup space. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.